marketing-plan 
The Effective Marketer
JANUARY 6, 2009
Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.
The Effective Marketer
APRIL 3, 2012
Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan. What other channels do you recommend adding to a content plan?
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The Effective Marketer
SEPTEMBER 25, 2012
I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available. Be proactive and reach out to your partners to get feedback and to provide help in planning campaigns. What To Do.
The Effective Marketer
MAY 21, 2012
If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.
The Effective Marketer
DECEMBER 13, 2011
Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. Add those to my previous 12+ tips for trade show success and you’ve got yourself a great checklist for planning your next event!
The Effective Marketer
MARCH 13, 2012
This often happens when a firm fails to make a long-term content development plan a component of its new site launch. A simple, long-term content plan for its products could look something like this: Launch Phase: One Products Overview page with a brief summary of all product groups. Logically Layer On the Details. Key Takeaways.
The Effective Marketer
JULY 13, 2011
Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. Scott Stratton , author of “ UnMarketing: Stop Marketing. tells in his book a personal account of how a viral marketing campaign went wrong. but… things didn’t necessarily work according to plan.
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