KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Rival IQ conducted its “Social Media Industry Benchmark Report,” and data showed that across all industries, marketers post an average of 5.5

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ). B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

NOVEMBER 9, 2010

Join the live discussion on Twitter using # BlogWell. Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. Your statistics back up my thinking!

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Porch Group Media

MAY 21, 2019

Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy?

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Adobe Experience Cloud Blog

DECEMBER 2, 2011

Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. Facts and statistics are always really helpful when it comes to making decisions about what to pursue in a marketing mix. Twitter: 300 million users. Twitter: 300 million users.

Social Media 48

Social Media Statistics Social Marketing B2B Marketing 48

KoMarketing Associates

JANUARY 3, 2019

This post focuses on the type of content B2B marketers should share and important best practices for marketing to audiences on Instagram. 12 Statistics to Guide Your B2B Marketing Investment in 2018. Posts outlining research and statistics, tied to budgeting and planning, tend to do well on our blog over time.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

Launch Marketing

OCTOBER 20, 2021

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However, for B2B leaders, the mix of content for thought leadership looks a bit different. Pushing content to connections on LinkedIn and followers on Facebook and Twitter will help increase the reach.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It It would have been a real treat to see him use Twitter.) But Mr. Wanamaker had a great point.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Online accounted for 7% of the B2B marketing mix in 2008. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Biznology

OCTOBER 15, 2018

According to Bill Fisher, this indicates a strong ROI for marketers. Even though they based this statistic on all videos, not just live clips, it still shows that people are paying attention to the video content social platforms are distributing. The video even got into the trending section on Twitter. Success stories.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent).

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Hubspot

AUGUST 31, 2011

However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. Even if you are a veteran inbound marketer, these stats will get the gears in your head turning about the still limitless possibilities that the internet provides.

Social Media 28

Social Media Statistics Social Marketing Media 28

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. Conversions come in many forms (i.e.,

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. The number of global monetizable daily active users (mDAU) on Twitter is 187 million users. HelloFresh US (@HelloFresh).

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

KoMarketing Associates

JANUARY 16, 2014

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use content marketing ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Digital B2B Marketing

APRIL 2, 2013

Yes, there are ways to more effectively measure the impact of marketing on your business, solutions that many mid-sized B2B marketers have access too. Measure the impact of your overall marketing mix using sophisticated statistical models. Maybe (hopefully) I’m wrong.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Optinmonster

NOVEMBER 14, 2023

For example, you can get demographic information on your Facebook fans via Facebook Page Insights: And you can use Twitter analytics to get demographic data on your Twitter followers: Get Customer Feedback To learn even more about your target audience, try collecting feedback from your current customers.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Insider Group

NOVEMBER 14, 2013

She continued by asking me a number of questions which all boil down to: Why Does Most Marketing Stink? The statistics do not paint a pretty picture: Consumers are bombarded with over 5,000 marketing messages a day, up from around 2,000 just a few years ago – Tweet This! So stop creating marketing that stinks.

Paid Search Agency 100

Paid Search Agency Banners Banner Ads Telemarketing 100

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The effectiveness of personalized email marketing. What the next 25 years holds for email marketing.

Stats 79

Stats Email Marketing Trends Work Management 79

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. ABM doesn’t care about the thousands of followers you gained on Twitter.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts. Emphasize marketing analytics.

RSS 48

RSS Marketo Correlation Paper 48

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Adobe Experience Cloud Blog

APRIL 21, 2011

.: Predictable revenue forecasts – Marketing forecasts are traditionally measured in a longer time frame and provide more accurate long-term views of revenue. With marketing analytics, marketers can quantify the precise revenue impact of marketing investment, giving the marketing team the tools to defend their budget.

Budget Programs 48

Budget Programs Marketing Budget Forecasting RSS 48

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Not very well, from what studies and statistics are showing. Let’s put it this way—mature can be sexy you know!

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Adobe Experience Cloud Blog

DECEMBER 12, 2011

If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix.

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel. Marketing is not only about messaging. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Marketing Insider Group

MAY 12, 2010

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. It is nice and refreshing to find an informative post on a different B2B marketing topic, and I thank you for that. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Anteriad

APRIL 25, 2023

Influencers are targeted most notably on Twitter. Infographic An infographic is visually captivating content that helps digital marketers tell a story or introduce a concept visually. Integrated marketing A marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

The Lead Agency

FEBRUARY 5, 2018

Well, all those social media advocates weren’t wrong – social media marketing (SMM) is a key marketing and lead-nurturing tool. Just look at the statistics below. 83% of B2B marketers use social media; making it the most common B2B marketing tactic ( Source ). The same is true of modern marketing.

Social Media 48

Social Media Paid Search Agency Multi-Touch Attribution Top of Funnel 48

Circle Studio

OCTOBER 12, 2017

Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter. Learn More About Marketing Automation. Marketing mix – A set of marketing tools made up of the 4 Ps: product, price, promotion, and place.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60