Tomorrow People

DECEMBER 28, 2011

Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? Recent research suggests that companies using social media or “collaborative Web 2.0 Here are two ways to get a marketing mix that makes for better results: Get closer to customers with social media.

Marketing Mix 120

Marketing Mix Web 2.0 Ad Building Ideal Customer Profiles 120

The Lead Agency

APRIL 5, 2018

How well do you know your way around the marketing mix? If you want to see your business grow it is vital that you have your eye on all the components that make up a successful marketing strategy. Mnemonics, like the seven Ps, can prove helpful for marketers to make sure nothing is missed in the planning phase of any campaign.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Insight #1: High Growth Technology and Software Firms Conduct More Research. Figure 4: T&S Firms That Conduct Research On Their Target Audience. Which firm is yours?

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Marketing Insider Group

APRIL 13, 2023

Modern marketing requires measuring metrics that help you determine your return on investment. The 4 Ps of Marketing and Their Modern Challenges Marketing professor Jerome McCarthy defined a “marketing mix” in 1960 with the 4 Ps of marketing: product, price, place, and promotion.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. B2B Marketers Reaping the Benefits of Paid Social Media.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. However, new research suggests that many are under utilizing social media. B2B Marketers and Social Media Channels.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. Instagram Usage Among B2B Marketers.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

markempa

JULY 29, 2013

Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. When I asked Gaby Paez, Associate Director of Research, Conversion Group, MECLABS, how companies could benefit overall from adopting video, she explained using video content can improve SEO campaigns.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

B2B Marketing Directions

MARCH 21, 2021

The 2020 Survey is the third installment of Grist's research regarding B2B thought leadership. This type of research can be particularly useful because it allows us to see how survey responses have or haven't changed over an extended period of time. The comparable percentage in the 2018 Survey was even higher - 99%.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Directive Agency

DECEMBER 19, 2018

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing.

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. Facebook’s Dominance Among Social Media Marketers. posts per week on Facebook.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

SEPTEMBER 16, 2014

According to Pew Research , as of January 2014, 90% of all Americans have a cell phone, 32% have an e-reader, and 42% have a tablet. By 2018, eMarketer projects that almost 37% of the entire world population will own a smartphone- that’s almost 3 billion people.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Directive Agency

DECEMBER 19, 2018

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Tomorrow People

MARCH 16, 2021

So, it’s worth trying to master technical aspects within your marketing mix. The Dividends of Digital Marketing Maturity," Dominic Field, Shilpa Patel, Henry Leon, Boston Consulting Group (BCG), 2019. For marketers who can lead their teams to a higher level of digital marketing maturity, the rewards can be very worthwhile. "In

Planning 218

Planning Consulting Marketing Mix Paid Search Agency 218

Bannersnack

MARCH 18, 2024

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Facebook research shows that 39% of people have discovered new brands or products as a result of watching a mobile video.

Facebook 52

Facebook Video Marketing Mobile Advertising Marketing Mix 52

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 62

Planning Demand Generation Marketing Plans Research 62

B2B Marketing Directions

JULY 29, 2018

One of the most potent and reliable sources for compelling thought leadership content is original research, and a new study by Buzzsumo and Mantis Research indicates that original research is becoming an integral part of the marketing mix at many B2B companies.

Thought Leadership 40

Thought Leadership Research B2B Thought Leadership Demand Generation Agencies 40

KoMarketing Associates

DECEMBER 10, 2019

As B2B marketers look ahead to the coming months, new research suggests that they will have at least the same amount of budget to work with – if not more – to achieve their top objectives. About 52% intend to direct it toward website development, while 27% intend to use it on content marketing.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Hinge Marketing

JANUARY 30, 2017

You’ll get a window into firm financial performance, strategy and marketing, and learn what the fastest growing firms do to set them apart. Download the research summary here. The growth rates for each of the research groups (High-Growth, Average-Growth and No-Growth) are shown in Figure 2. This year’s study does not disappoint.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Zoominfo

MARCH 2, 2021

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. Big Data and Email Marketing.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. LinkedIn (86 percent), Facebook (73 percent) and Twitter (67 percent) are the most used social media sites by B2B marketers.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 42

Planning Demand Generation Marketing Plans Research 42

Bluetext

MAY 28, 2018

Here are four top branding tips worth adding to your trade association marketing mix. It’s important to regularly survey both members and non-members through market research if possible, and through email outreach to your database at the very least. Download Our Free eBook on Association Marketing in a Competitive Market!

Marketing Mix 20

Marketing Mix Paid Search Agency Tips Brand Identity 20

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

illumin

JANUARY 12, 2024

Adding journey advertising to your Meta media mix Journey advertising is a transformational shift in perspective. It is a way of thinking about the marketing funnel to target customers with personalized messages at every stage of their research and buying journey. Is programmatic advertising part of your marketing mix?

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Martech

APRIL 25, 2024

Conversely, Statista data shows baby boomers report lower-than-average ad recall on music portals and streaming services: further evidence to support the use of traditional broadcast in your marketing mix. TV is as efficient as it is effective. Positive, descriptive peer reviews can boost purchase confidence during consideration.

Television marketing 67

Television marketing Planning Paid Search Agency Peer-to-peer 67

Martech

JULY 18, 2022

Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions. One-third of companies said content marketing is one of the most valuable demand generators. It’s time to rethink gating your content.

Digital Experience Platform 109

Digital Experience Platform Intent Signal ABM Account Based Marketing 109

illumin

MARCH 26, 2024

Commercial searches: A user is looking to conduct deeper research into a product before making a purchase decision. The marketing funnel is also a great tool for keyword research since it captures search intent. This is easily done when marketers jump into journey marketing and put user intent at the heart of their campaigns.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. This blog draws on the heritage of my Forrester research. This is the first year we asked about the role of the corporate Web site.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Marketing Insider Group

OCTOBER 23, 2019

This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report. What Is Account-Based Marketing? Create the content you want them to engage with. LinkedIn InMail.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

sagefrog

JANUARY 24, 2024

This year, we made history with 2400+ responses and turned them into actionable data on the top B2B marketing trends for the year. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. We know that trying to manage all these strategies can be tricky.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Launch Marketing

APRIL 10, 2024

Differentiates Yourself from Competitors If you have completed your competitor research , you may have seen your competitors on social media. This means your competitors are capitalizing on an effective marketing channel and connecting with target audiences. Take notice of your competitors’ social media presence.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62