Rollworks

MAY 21, 2018

But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM outperforms your other marketing channels. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Here are three considerations to keep in mind when selecting a vendor: Feature set – Begin your selection process by analyzing the features each platform offers.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. Most respondents (30%) also said they would only rate the quality of their leads as “neutral.”.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

Zoominfo

MAY 14, 2018

In marketing, it’s common knowledge that lead quality is generally more important than lead quantity. And yet, marketing lead qualification remains a sticking point for many organizations. In fact, 61% of B2B marketers send all leads directly to sales, but only 27% are sales qualified ( source ).

Lead Qualification 214

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 214

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Aligning sales and marketing leads to 38% higher sales win rates.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

The Point

OCTOBER 25, 2018

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. It’s not just that 44% of respondents said that their lead nurturing “needs improvement.” Think about that.

Lead Nurturing 178

Lead Nurturing Marketing Report Lead Scoring Lead Ranking 178

ANNUITAS

MAY 13, 2021

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? ADOPTING ENTERPRISE DEMAND PROCESS.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Zoominfo

APRIL 3, 2018

The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. Research shows the average sales team ignores 50% of marketing leads ( source ).

Sales Management 223

Sales Management Marketing Qualified Leads Top of Funnel Sales Qualified Leads 223

Zoominfo

APRIL 9, 2018

Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. 1. 5 Out-of-the-Box Lead Generation Tactics. In the world of B2B marketing, lead generation matters a lot—yet, it’s also one of our biggest challenges. Check it out! Continue Reading.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Excelsior Research

JANUARY 3, 2022

f) Data Processing. 2) Qualitative Data Processing : This research method focuses on insights by starting a conversation. Before we conclude, let us look at some statistics. Market Research Statistics. Greenbook: In the first half of 2017, 50 percent of candidates used the following statistics tools: Correlation.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Only B2B

OCTOBER 16, 2023

This blog will delve into the depths of Appointment Setting and B2B Lead Generation , demystifying their definitions, exploring their individual intricacies, and shedding light on how they function in harmony to propel businesses forward. Conversion: Moving leads from initial interest to taking concrete actions.

Lead Generation 62

Lead Generation Sales Qualified Leads Allocation Lead Scoring 62

Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! How to Avoid the Most Common Lead Generation Roadblocks.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Zoominfo

SEPTEMBER 30, 2018

Marketing is frustrated with sales for not following up on leads and sales is frustrated with marketing for sending them leads that don’t match their buyer personas. Turns out, both are: Research shows sales reps ignore 50% of marketing leads ( source ). What does marketing need and how can sales provide it?

Practices 160

Practices Planning Allocation Best Practices 160

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Here are three considerations to keep in mind when selecting a vendor: Feature set – Begin your selection process by analyzing the features each platform offers.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

KoMarketing Associates

SEPTEMBER 12, 2017

What was the most interesting statistic/finding to you in the report? The stat we found most shocking was that more than 73 percent of marketers are still using dated methods to capture contact info, data, and leads during events. . Click here for the full survey results and participate in Certain’s follow-up research.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. Conversions come in many forms (i.e.,

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ABM in Action

JUNE 29, 2023

ABMIA: Bringing leads and accounts together in a singular system is difficult and requires a lot of manpower and technology — what advice do you have for companies looking to unify the two? ABMIA: Do you have any statistics or examples about how a unified funnel benefits organizations? Russo: It starts with change management.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 52

Convince & Convert

FEBRUARY 20, 2015

Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. In fact: 79% of marketing leads never convert to sales. What do they want from you, and when?

Lead Nurturing 166

Lead Nurturing Lead Scoring Lead Ranking Leads 166

PureB2B

OCTOBER 20, 2020

Unified Voice Between Sales and Marketing. When sales and marketing work together , the revenue world is truly at peace. As a leader, you'll feel more confident in the processes you’re responsible for managing, and trust that your counterparts have the same feelings. However, what if we took that approach to nurturing leads?

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 62

PureB2B

OCTOBER 20, 2020

Unified Voice Between Sales and Marketing. When sales and marketing work together , the revenue world is truly at peace. As a leader, you’ll feel more confident in the processes you’re responsible for managing, and trust that your counterparts have the same feelings. You can do the same for your marketing leads.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 62

LeanData

DECEMBER 20, 2022

So when a lead comes in, it’s in the seller’s best interest to take that marketing moment and, in the easiest, most efficient way possible, turn it into some kind of sales outcome. . But unfortunately, there are a number of breakdowns in that process, causing teams to spend more time troubleshooting than selling.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

DealSignal

MARCH 2, 2024

The value of this data to your marketing team cannot be overstated. Think of it as advanced statistics and analysis in sports – awareness of how certain players behave puts you in a position to pinpoint and predict their next move.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Build customer loyalty and show employee appreciation with Lead Liaison’s easy to use, automated gift card award platform. See details on these and other enhancements below. 3: NEW AIR HOCKEY GAME.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

PureB2B

JUNE 3, 2022

A business intelligence strategy is a road map that uses data mining and statistics to help companies analyze their performance, search out competitive advantages, and truly listen to their customers. As BI becomes more of a necessity for some companies, it’s worth exploring how it affects you as a sales/marketing leader.

Marketing & Strategy 62

Marketing & Strategy Business Analytics Paid Search Agency 62

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

KoMarketing Associates

SEPTEMBER 13, 2018

Before we get into the types of exclusive B2B content you can create, let’s cover the two main reasons to do so: lead generation and email marketing. Collect Emails for Marketing. For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Heinz Marketing

MARCH 20, 2019

SiriusDecisions found that only 36% of companies deploying ABM consider sales and marketing tightly aligned, leading to an ineffective ABM design and execution. Getting Sales and Marketing on the same page. I can’t stress enough how important it is that sales and marketing work together when it comes to ABM.

Account Based Marketing 104

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 104

NetLine

JUNE 21, 2022

Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? So what does the Consumption Gap mean for the Sales process? What we haven’t talked about much, however, is when you should begin our discourse. hours to 33.3 hour increase. hours). .

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Valasys

MARCH 21, 2023

B2B lead nurturing builds relationships with potential customers and guides them through the sales funnel to ultimately become paying customers. However, there can be several bottlenecks that can hinder the lead nurturing process. This blog post will discuss the common bottlenecks in B2B lead nurturing and ways to overcome them.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Allocation 52

Only B2B

NOVEMBER 28, 2019

B2B marketers may also not be able to compare marketing channels effectively, without time-consuming data. Must Read: 15+ Demand Generation Statistics that Every Business Should Know. In this digital era, you cannot get away with just one marketing channel.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

ViewPoint

JUNE 7, 2016

The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Michael maintains that sales reps often underestimate the time it takes to close a lead, and give up too soon. Develop a lead hand-off process and follow-up best practices.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Customer Experience Matrix

JULY 1, 2012

I wrote last week about the difficulty of linking marketing leads to sales results. One reason the topic was on my mind is I’m also thinking a lot these days about lead scoring. But the ultimate goal is to identify the leads most likely to generate revenue.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Budget Programs 120

FMG Suite

SEPTEMBER 8, 2021

Your advisory will routinely create and manage content , so it’s essential to make the process as easy as possible. Consider two of the most striking statistics for video marketing : Websites and landing pages with video entice visitors to stay on a page 60 percent longer than those without. .

Industry CMS 52

Industry CMS Marketing Websites Ad Building Work Management 52

Oktopost

JANUARY 13, 2020

Here are a few statistics about the viewership you’re likely to encounter there: Over 300 million monthly active user discussing over 400,000 different question topics. You can view the number of impressions or clicks, click-through rate, conversions, amount spent, remaining budget, and other statistics.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

NuSpark Consulting

MAY 7, 2016

It is now a powerful social network and information hub that content marketers love, as indicated by the B2B Content Marketing Report: 2015 Benchmarks, Budgets and Trends: Top social media platforms for B2B content marketers: LinkedIn: 94%, Twitter 87%. However, these statistics are only one side of the equation.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100