Valasys

OCTOBER 8, 2019

Email marketing, thus, always has been the most proven & cost-effective method to reach the audiences through marketing. Defining an Email Marketing Tool? Choosing the right email marketing tools for your business can set the tone for returns on your campaign. The marketing industry is primarily driven by experiences.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

OCTOBER 24, 2019

To revitalize a tired B2B Strategy, creative ideas are required or B2B marketing can lose its original essence & can become a bit lackluster if the strategies aren’t split-tested for a while. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff. Keep an Eye on the B2C Trends : .

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

ViewPoint

JUNE 28, 2018

Companies with optimized sales and marketing organization achieve results by doing three things well. Just three: Agree on your market, media and message. Deliver fewer, but better, leads to sales. Here is what you must do to fix it: Agree on market, lead definition, message. Not 50 things.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 19, 2019

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. However, how to set the Social Media KPIs, remains the question that bothers the marketers.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

MARCH 25, 2020

Within a superior lead nurturing set-up, the prospects can be smoothly directly down to the sales path for optimizing the sales conversions or the sales revenue. As such virtual event marketing is an exemplary technique for B2B marketers to bank upon for optimized conversions. Optimized Return on Investment.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

AUGUST 12, 2019

Prioritizing quality over quantity ensures that an ABM strategy helps optimize the sales revenue and can deliver actual results instead of trying to fill the top of the funnel with the maximum amount of prospects & hoping that some of them will eventually convert, as they move through it. ABM should be a way of life for corporate houses.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

SEPTEMBER 26, 2019

Social Media KPIs are worth measuring as representing them in the form of visually appealing dashboards helps organizations in figuring out the loopholes in their social media marketing strategies & in competitively benchmarking them for optimization as well. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Televerde

NOVEMBER 3, 2020

We surveyed respondents this year in a special survey and asked them about their Marketing Analytics priorities. There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

AUGUST 30, 2019

Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram. Clearly, the B2B marketers need to split-test & optimize their social media marketing strategies to resonate with the interests of Gen Z.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 6, 2019

Analyzing the impressions to engagement ratio also gives the marketers insights about which types of content are generating maximum impressions for the brand. The desired result of any campaign should ultimately resonate with the bottom-line goal of an optimized ROI for the organization.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

According to a report by Referral Rock, 81% of the marketers acceded that an exceptional service was their method for promoting the word of mouth marketing & that 60% of the marketers track their word of mouth referrals by simply questioning their prospects & customers how they feel about their businesses.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

Thus, it is crucial that businesses not only register their presence on social media & use it as a platform to promote their products or services but also figure out the ways to align the social media campaigns with their bottom-line goal of Conversion Rate Optimization (CRO).

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 13, 2019

Thus, programmatic media buying combines creativity & powerful technology to deliver personalized experience s to the customers across multiple screens & is an essentiality for B2B marketers as they continue to compete fiercely to optimize the experiences of their end-users. Facilitates the Hyper-Targeting of Personas: .

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

Valasys

SEPTEMBER 25, 2019

To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). The brands need to have systems in place to track & capture leads generated through syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

NOVEMBER 22, 2019

There is a lot of confusion in the minds of marketers with regard to the question: how often should I write my blog. Clearly, a lack of confidence in answering delineates that probably you are not executing an optimal blog content strategy focused on bolstering the Return on Marketing Investment (ROMI).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Email Marketing : Emails can be very powerful.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

APRIL 3, 2020

There are a high number of variants for individual products and even custom needs As B2B eCommerce channels majorly rely on their websites for accomplishing sales, the look and feel of the website needs to be captivating and appreciate marketing campaigns that need to be executed for optimizing the reach of the customers on to the websites.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

OCTOBER 3, 2019

Optimizing the time, efforts, resources – in terms of monetary investments & humans employed & cost are the prime motives behind defining & measuring the Social Media KPIs. Top KPIs for measuring the endeavors of marketing campaigns through Pinterest. Why Businesses need to Define Pinterest KPIs.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 28, 2019

As audiences prefer human interactions over online interaction, event marketing helps a brand in optimizing their sales revenues & also allows them to establish stronger brand resonance. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

NOVEMBER 20, 2019

The blog posts can be optimized with the help of keeping the proportion of main keywords anywhere between 0.5% Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement.

B2B 45

B2B Branding Brand Identity ROMI 45

Valasys

NOVEMBER 20, 2019

The blog posts can be optimized with the help of keeping the proportion of main keywords anywhere between 0.5% Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. Having similar blogs can prove to be a hindrance to optimize audience engagement.

B2B 40

B2B Branding Brand Identity ROMI 40

Anteriad

APRIL 25, 2023

Content optimization system While a CMS is geared more toward ease for the creator, a COS is optimized toward customers. Guerrilla marketing A way for businesses to promote their products in an unorthodox way. Being mobile-friendly also raises your ranking on Google, so it’s a smart marketing move.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Content optimization system While a CMS is geared more toward ease for the creator, a COS is optimized toward customers. Guerrilla marketing A way for businesses to promote their products in an unorthodox way. Being mobile-friendly also raises your ranking on Google, so it’s a smart marketing move.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

However, with the apt utilization of technology & with the proper planning of budget creative B2B marketing ideas for small businesses’ success can be traced out, split-tested & optimized. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49