KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. Moreover, we always test diverse marketing channels.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

KoMarketing Associates

JULY 20, 2021

Ascend2 recently published “The State of Lead Nurturing” report, and statistics showed that out of all of the digital channels used during the lead nurturing process, email (69%) leads the way. This is followed by social media (67%), website personalization (38%) and paid advertising /retargeting (34%).

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

JULY 22, 2020

In this post, we’re going to take tips around targeting on LinkedIn a step further, exploring a few key options LinkedIn has to offer, and why this matters for B2B marketers. After all, 80% of B2B marketing leads from social media come through the platform, and 92% of B2B marketers use the platform more than other social platforms.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Sprout Social

APRIL 9, 2020

In the last year, Sprout’s organic social media, digital advertising and creative teams put a renewed focus on testing and built a framework to help them track, understand and improve creative results. Marketers often think video is king and video converts the best, but it actually depends on your objective.

Social Media 131

Social Media Creativity Webinar Metrics Media 131

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Oktopost

JUNE 13, 2017

As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34

Lead Generation 117

Lead Generation Social Media Effectiveness Generation 117

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Run marketing plays and channels: Retargeting on ad networks. Social media ads.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

Oktopost

DECEMBER 13, 2020

It’s also so important for leaders in both sales and marketing departments to acknowledge the time and effort it takes to bring high-quality leads from the “just browsing” phase to close. The topic that usually starts this process is lead generation. The Importance of Social Engagement Insight.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

ClearVoice

JUNE 5, 2024

Done right, leveraging the expertise of seasoned professionals on a project or part-time basis can revitalize stagnant markets into thriving ones. This approach grants you access to specialized skills and innovative solutions without draining your resources and budget. Your market is too saturated.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Planning 52

ViewPoint

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Website: www.60secondcommunications.com.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Convince & Convert

FEBRUARY 16, 2016

As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. How successful influencer marketing leads to empowered and loyal consumers. “Is Influencer Marketing What You Think It Is?”

Social Media 97

Social Media Skype Media Organic Leads 97

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. Social Media.

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

ViewPoint

NOVEMBER 12, 2013

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. You can connect with Matt and learn more about Heinz Marketing via the following resources: Website: www.heinzmarketing.com. Target the Bigger Companies. Stay Tuned.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world. Four universal digital marketing pain points. “ Time and resource constraints.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

DealSignal

MAY 3, 2021

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Run marketing plays and channels: Retargeting on ad networks. Social media ads.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

KoMarketing Associates

SEPTEMBER 1, 2020

Ascend2 recently published the “Building Relationships for Lead Conversion” report, and statistics suggested that the top challenge for marketers looking to build relationships for lead conversion is lead generation itself (50%). B2B Marketing and the Benefits of Social Media.

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

KoMarketing Associates

JUNE 30, 2021

You may want to actually set up a metric to measure for content performance as it relates to lead nurturing, as it’s considered the most essential (and the most difficult) element of a lead nurturing program. Tracking Lead Generation Media Channels. This is especially true for marketers with limited resources.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Zoominfo

MARCH 9, 2021

Sales leadership in your organization is then able to determine your Total Addressable Market (TAM). Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. Bottom of the Funnel (BOFU) tactics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Onalytica B2B

SEPTEMBER 6, 2017

When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. Content marketing – amplifying earned media value of your content. Media relations – influencing the media & high profile influencers. Paid Media. Owned Media.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Zoominfo

FEBRUARY 1, 2018

Over 50% of B2B marketers do not use direct mail to generate leads ( source ). B2B Lead Generation Statistics: Successful Tactics. By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). B2B Lead Generation Statistics: The Challenges.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Ambal's Amusings

JANUARY 21, 2010

Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Marketing Insider Group

MARCH 14, 2021

In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service? Qualify and Nurture Leads with AI.

Marketing AI 246

Marketing AI Sales Qualified Leads High Quality Lead Process 246

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. During the initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide you with buyer intent insights. Keyword Optimization.

Buyer Intent 353

Buyer Intent Intent Work Management Marketing Management 353

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Social Media Examiner. Owner Media Group. Social Media Examiner.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

SmarkLabs

JANUARY 4, 2023

For example, if a business sells software for project management, they might create blog articles and ebooks that provide tips and best practices for project management, and promote these resources through social media and email marketing campaigns.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Webbiquity

JUNE 7, 2018

According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. Influencer Marketing on Social Media.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Do they prefer video/audio/visual content over written pieces?

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Social Media. it’s called SOCIAL media, after all?—offers

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

markempa

AUGUST 5, 2012

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel.

Social Media 120

Social Media Top of Funnel Advertising Channels Lead Ranking 120

Valasys

NOVEMBER 10, 2020

Hiring a B2B marketing agency helps avoid several challenges associated with marketing such as- lack of market experts, lead retention strategy, limited resources, resource training, and marketing automation. Mix of Marketing Elements-. This is just one of the circumstances out of many.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 93