Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

Social Media 105

Social Media Social Marketing Tactics Paid Search Agency 105

ClearVoice

APRIL 30, 2020

Available features : The platform provides the necessary features and functionalities that should be in every marketer’s toolbox, including data analytics and reporting, social media, email marketing, lead flows, landing pages, and more. Many of those users also leverage Hootsuite for lead generation purposes.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. What are the criteria for lead scoring?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. Inbound Marketing Media. Goals and KPIs.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

Sprout Social

APRIL 9, 2020

In the last year, Sprout’s organic social media, digital advertising and creative teams put a renewed focus on testing and built a framework to help them track, understand and improve creative results. Marketers often think video is king and video converts the best, but it actually depends on your objective.

Social Media 134

Social Media Creativity Webinar Metrics Media 134

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. Increased agility .

Social Media 52

Social Media Advertisements Advertising Media 52

Bannerflow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. Increased agility .

Social Media 52

Social Media Advertisements Advertising Media 52

PureB2B

JUNE 28, 2021

Social media still reigns as one of the best sources of customers and sales. According to a study cited by Asset Digital, 55% of customers and clients look for business information on social media. With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads.

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62

Oktopost

DECEMBER 13, 2020

It’s also so important for leaders in both sales and marketing departments to acknowledge the time and effort it takes to bring high-quality leads from the “just browsing” phase to close. This loss in productivity and wasted marketing budget costs companies $1 trillion per year.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

DealSignal

NOVEMBER 1, 2022

Run marketing plays and channels: Retargeting on ad networks. Social media ads. Marketing email campaigns. Run marketing plays and channels, and remember to add personalized messaging for those plays using intent keywords, locations, and buyer persona keywords: Retargeting ads. Social media ads.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

Paid Content 100

Paid Content Advertising Agencies Cost per Acquisition Media 100

markempa

JANUARY 13, 2014

This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Multichannel Marketing: 6 challenges for planning complex campaigns. Social Media: 4 simple steps to calculate social media ROI.

Social Media 120

Social Media Linkedin ROI Campaigns 120

Scoop.it

JANUARY 14, 2021

Your followers count on social media platforms says a lot about your brand. Granted, the number of followers on your social media page(s) doesn’t reflect quality, but it matters. A large following on social media can prompt potential fans to follow you. Building more social media followers is easy.

Social Media 72

Social Media Media Curation Content 72

BDB

FEBRUARY 15, 2024

The ultimate guide to trade media PR includes some of our insight from our +35 years’ experience in B2B public relations to inspire and inform your next trade PR campaign.

PR 26

PR Public Relations Marketing Leads Ad Building 26

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

ViewPoint

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

Optinmonster

JANUARY 8, 2020

Are you getting less engagement and fewer conversions than you’d like from your social media posts? In this article, you’ll learn the best time to post on social media based on research from Oberlo, Hootsuite, Later and more. What Is the Best Time to Post on Social Media? Not likely.

Social Media 75

Social Media Media Best Practices Ideal Customer Profiles 75

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.

Social Media 59

Social Media Social Marketing Trends Planning 59

6sense

MAY 12, 2020

The source of this data is the first co-operative of premium B2B media companies. The post 6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing appeared first on 6sense. Members contribute content consumption and behavioral data about their audiences.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. Online disruption will most certainly happen due to social media. Show them how social media can directly impact the sales funnel.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Oktopost

APRIL 11, 2017

B2B marketers can sometimes get lost on social media. Understanding which social channels to focus on, which messaging drives engagement, or how to use social media to convert more leads are all common challenges facing today’s marketeers.

Social Media 103

Social Media Media B2B Act-On 103

Oktopost

JUNE 13, 2017

As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34

Lead Generation 117

Lead Generation Social Media Effectiveness Generation 117

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized. Creating Brand Authenticity.

Social Media 50

Social Media Media B2B Linkedin 50

Convince & Convert

FEBRUARY 16, 2016

As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. How successful influencer marketing leads to empowered and loyal consumers. Audience ≠ Influence. Quotes From This Episode. ” —@hksully.

Social Media 98

Social Media Skype Media Organic Leads 98

DealSignal

MAY 3, 2021

Run marketing plays and channels: Retargeting on ad networks. Social media ads. Marketing email campaigns. Run marketing plays and channels, and remember to add personalized messaging for those plays using intent keywords, locations, and buyer persona keywords: Retargeting ads. Social media ads.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

ViewPoint

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 120

Social Media Work Management Marketing Management Media 120

Oktopost

AUGUST 28, 2018

Social media can be an overwhelming place with so many posts to schedule, networks to monitor, and audiences to engage with. Unlike B2C companies, B2B companies invest in social media management platforms that help simplify the process of building, measuring, and executing a multi-channel B2B social media strategy.

Social Media 84

Social Media Multi-Channel Media B2B 84

Oktopost

JULY 5, 2017

How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

Social Media 109

Social Media Social Marketing B2B Marketing Media 109

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

NOVEMBER 12, 2013

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Most people don’t want to hear this, but Matt and his team work at it every day. Target the Bigger Companies. Not surprisingly, he said he follows it very closely.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors.

Social Media 49

Social Media Media Youtube Multi-Channel 49

KoMarketing Associates

JULY 22, 2020

In this post, we’re going to take tips around targeting on LinkedIn a step further, exploring a few key options LinkedIn has to offer, and why this matters for B2B marketers. After all, 80% of B2B marketing leads from social media come through the platform, and 92% of B2B marketers use the platform more than other social platforms.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120