ClearVoice

JUNE 21, 2022

What is the difference between a content plan and a content strategy? There are a few key differences between a content plan and a content strategy: From a 30,000 ft. view, a content strategy articulates your goals for your content marketing campaigns. Below are three sample content strategy examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

B2B Marketing Directions

JANUARY 18, 2015

In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. In my last post , I described some of the findings of a recent survey by StrongView Systems that asked business leaders about their marketing budget and spending plans for 2015.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Events are one of the only remaining sources of first-party data.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Many CRM systems have a module for marketing. Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Marketing Automation. Email and Online Marketing.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Sprout Social

MAY 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. This article will help you navigate the complicated terrain of influencer pricing to help you optimize your influencer budget.

Pricing 84

Pricing Price Cost Budget Programs 84

Contently

DECEMBER 5, 2019

Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Key Findings.

Advertising Benchmark 167

Advertising Benchmark Marketing Budget Work Management Marketing Management 167

ClearVoice

APRIL 2, 2020

Each of these categories of freelancers can bring value to your content creation needs, but which best aligns with your content plan and content strategy? When are subject matter experts my best option? This partnership might look like a Q & A YouTube video between the SME and someone from the granola bar company.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Content Standard

AUGUST 29, 2016

To get a sense of how vast the content marketing industry has become, take a look at Scott Brinker’s 2016 edition of his marketing technology landscape supergraphic. Of course, this is just a sample of companies and lines of business across marketing and technology. There are many others. Live Stream Video.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Hinge Marketing

FEBRUARY 24, 2014

Content marketing is powerful. Many firms are still struggling to find and implement the right strategy. What do successful firms’ strategies look like? The Content Marketing Institute and MarketingProfs recently published their year-in review of the B2B content marketing landscape.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? And which tool works best for that? The State of the Blogosphere 2010 by Brian Solis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times).

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Vidyard

FEBRUARY 2, 2021

Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Content Marketing Statistics 2.11 YouTube Statistics 3.7 What Video Customer Service Can Do for You 2. Getting Ahead with Video Customer Service 4. Finance Industry Virtual Selling Best Practices 1.1 Video for Sales Statistics 1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Single Grain

AUGUST 18, 2023

Not only will you get a better idea of what they’re capable of, but you’ll better understand the impact of specific strategies and campaigns that the digital marketers used, too. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

ClearVoice

MARCH 3, 2020

You wouldn’t suddenly decide to climb a mountain and hope for the best experience while gazing at the summit from the parking lot. “A brilliant strategy, blockbuster product, or breakthrough technology can put you on the competitive map, but only solid execution can keep you there. Align strategy. Identify audience.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

seo.co

DECEMBER 8, 2020

. + Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. If you’re reading this, you’re probably looking for ideas, tactics, and strategies for marketing your business online. Organic (non-paid) advertising, on the other hand, requires strategy that isn’t well-defined.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

JULY 21, 2015

When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Scenario 2: You're Director of Marketing for an agency that specializes in design solutions for small businesses. Optimize that content for SEO.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

FEBRUARY 9, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Transcription services from our friends at Speechpad.com. All of those commercials are going to live on YouTube forever anyway. Social Pros Transcript For Your Reading Enjoyment.

Paid Content 115

Paid Content Paid Search Agency Paid Social Agency Companies 115

Convince & Convert

FEBRUARY 9, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Transcription services from our friends at Speechpad.com. All of those commercials are going to live on YouTube forever anyway. Social Pros Transcript For Your Reading Enjoyment.

Paid Content 112

Paid Content Paid Search Agency Paid Social Agency Companies 112