Webbiquity
MARCH 1, 2022
But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. On the down side, it can also mean longer sales cycles.
The Marketing Blender
MARCH 2, 2022
Most will kick things off with developing a comprehensive marketing strategy. This usually includes a variety of marketing components, including: Marketing budget. Marketing plan or roadmap. Competitive analysis and market positioning. Marketing Review. Email marketing. Video creation.
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The Marketing Blender
DECEMBER 16, 2019
Your marketing team must understand exactly what your sales force needs and help support their efforts from generating leads through the close. By aligning your marketing efforts to your sales cycle, you can dramatically boost the effectiveness of both. 2020 B2B Marketing Bonus Trend: Focus on the Fundamentals.
Biznology
FEBRUARY 25, 2020
But simply having a really well-designed website no longer cuts it. The overall marketing budgets for industrial firms are already slim, often well below 5% of revenue and the digital component of that is even smaller. But what if you’re a mid-tier manufacturer of intermediate goods that have very long sales cycles.
Tomorrow People
MARCH 8, 2018
Reduce your marketing budget. Measure your whole marketing spend. Deliver more high quality leads for your sales teams. How content marketing puts the ‘market’ back into marketing. So how does a content marketing approach take marketing so much further? Your marketing personas.
The Marketing Blender
DECEMBER 16, 2019
Your marketing team must understand exactly what your sales force needs and help support their efforts from generating leads through the close. By aligning your marketing efforts to your sales cycle, you can dramatically boost the effectiveness of both. B2B Marketing Bonus Trend: Focus on the Fundamentals.
FunnelEnvy
APRIL 18, 2022
Unfortunately, there’s a lot of confusion among marketers today about what numbers are the most important to track. The huge expansion of the marketing technology sphere over the last decade has led to the creation of all kinds of statistics that may or may not be relevant to your business. Source: HubSpot.
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