The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Point

SEPTEMBER 20, 2010

I’d suggest that many of the opportunities for greatest return are not in new campaigns, but rather in improving the efficiency and effectiveness of existing programs and processes. Does your corporate blog contribute to overall marketing ROI in a measurable way? A blog should be the centerpiece of your social media strategy.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

SmartBrief - Marketing

JULY 20, 2023

It’s important to get buy-in from your marketing team. Here are some steps to guide you through the process. Pull out your marketing plan Remember that marketing plan you put together for the start of the fiscal year? Their plans and goals for the year might have changed, too.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Martech

MARCH 31, 2022

For many CMOs, the marketing ops team is the killer of dreams, stopping creative marketing strategies in their tracks or diluting them beyond recognition. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Stay on target.

Fulfillment 106

Fulfillment CMO Planning Digital Asset Management 106

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. While there’s some level of uncertainty, the general consensus is there’s extra money that can be used on marketing, albeit in different ways than previous years. And it’s not through webinars or Zoom meetings….

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Hinge Marketing

FEBRUARY 3, 2020

And the most successful firms take a methodical approach to this task, documenting each year’s strategy in a marketing budget plan. In this post, we will show you how to develop a thoughtful and effective plan for your professional services firm. Four Approaches to Marketing Planning.

Marketing Budget 120

Marketing Budget Marketing Budget Creation Work Management Planning 120

BenchmarkONE

SEPTEMBER 9, 2020

As a small business owner, you don’t have tons of room in your marketing budget to hire an agency or freelancer that will help you establish your branding components. Create buyer personas so you can really zero in on your audience and their preferences, then use those personas to help drive an effective branding strategy.

SMB 61

SMB Brand Identity Branding Top of Funnel 61

Vision6

JUNE 6, 2023

Include an opt-in during checkout process The end of the check-out process provides perfect real estate for customers to opt-in to your email list. The great thing about this strategy is it looks clean and professional. This means that your emails are going to be filtered to the junk or spam folders, never to be seen.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Onalytica B2B

JANUARY 8, 2019

And the buying process needs to be made as easy as possible. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice. I always enjoy doing webinars and podcasts.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Webbiquity

FEBRUARY 2, 2011

What different types of content should you develop for different types of buyers and the various stages of the buying process? Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. by Savvy B2B Marketing.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process?

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Develop or substantiate your brand. Do a SWOT analysis.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Hinge Marketing

MARCH 28, 2014

Both large firms with ample talent for writing, producing, and promoting content along with a healthy marketing budget, as well as small firms with very limited resources struggle with determining how to formulate a successful, sustainable B2B content marketing program. Why the struggle?

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

LeanData

APRIL 16, 2021

In go-to-market (GTM) motions, a key metric to measure and continuously improve upon is conversion. However, the definition of conversion is sometimes difficult to agree upon, as it very much differs based on the perspective of those personas involved in GTM strategies. Gross profit per user. Using SLAs to increase conversion.

Conversion Rate 52

Conversion Rate Lead Ranking Marketing Qualified Leads Marketing Analytics Tools 52

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? In the video below, Holly explains their process. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Scoop.it

NOVEMBER 29, 2022

With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. An effective content strategy can help potential customers understand your product. SaaS companies use different types of content as a part of their everyday marketing strategy. Identify customer pain points.

Planning 96

Planning Marketing Budget Creation Marketing Plans Top of Funnel 96

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

DealSignal

JUNE 7, 2023

When a business experiences financial hardship, marketing budgets are usually the first to get cut. Even with fewer dollars (and resources) at your disposal for b2b data driven marketing, the expectation to generate revenue remains. Which unproven strategies need to be tabled for a future date?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Work Management 52

FunnelEnvy

APRIL 1, 2024

The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. All of this will require robust B2B demand gen strategies. 72% of businesses plan to invest more in SaaS solutions, and 73% expect to increase their spending by at least 5%.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Vidyard

JANUARY 29, 2015

This post was originally published in the Video Marketing Institute, Lesson 2: Effectively Planning a Video Project. Paper or plastic? There are a lot of difficult choices we make every day, but for marketers, the big question often comes down to this: in-house or outsourced? Fries or onion rings?

Video Marketing 52

Video Marketing Marketing Budget Paid Search Agency Marketing Budget Creation 52

DealSignal

DECEMBER 17, 2020

When a business experiences financial hardship, marketing budgets are usually the first to get cut. In the event that your budget is slashed, you need to collectively focus your time and money on the tactics, prospects, and strategies that generate pipeline and revenue. Which tactics are consistently most effective?

Marketing Budget 89

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 89

Industrial Marketing Today

JULY 29, 2010

Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” Marketers are getting in their own way when it comes to drafting their engagement strategies.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hinge Marketing

JANUARY 7, 2019

This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive. In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm.

Marketing Budget 98

Marketing Budget Work Management Marketing Automation Services Marketing Management 98

6sense

APRIL 13, 2016

In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” We believe this change in analysis is driven by widespread adoption and planned future investment in predictive intelligence.

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

Tactics Automation Personalization Planning 100

Zoominfo

JULY 11, 2018

Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). 92% of content marketers say their organization views content as a business asset ( source ). B2B Content Marketing Strategy. In comparison, 86% of B2C marketers use content marketing ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40

GreenRope

NOVEMBER 30, 2015

But, what type of marketing strategy will be the most beneficial to your company? Here, we will be talking about inbound marketing to give you a different perspective from the traditional outbound marketing practices. Some of the strategies that I list below tend to work better in unison rather than independently.

Inbound Marketing 40

Inbound Marketing Planning Paid Search Agency Marketing Budget 40