The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The ROI Guy

NOVEMBER 17, 2009

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009.

Planning 40

Planning Marketing Budget Creation B to B BtoB 40

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Marketing Insider Group

MAY 24, 2012

Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. This is putting new demands on marketing departments skills and resources. 5 Steps to Achieve Content Marketing Success.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Everything Technology Marketing

MAY 24, 2010

Your B2B markets are changing rapidly. Remarkable content that leaves a lasting impression and engages the reader to take action such as requesting access to your Webcast or asking to get in touch with you to learn more about your solution. Brave New B2B Marketing World Welcome to the brave new world of marketing.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Online Marketing Institute

DECEMBER 6, 2011

On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Marketers, on average, spend over a quarter of their marketing budget on content marketing (see the full budget breakdowns in the report). Marketers are using social media more frequently.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. Why the proposed solution?

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Zoominfo

JULY 11, 2018

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Zoominfo

JULY 21, 2019

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

markempa

FEBRUARY 9, 2015

No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

NOVEMBER 3, 2014

Strategy means money… Nearly two-thirds (64%) of companies that have a documented content marketing strategy also have a dedicated content marketing budget. But just 14% of companies without a documented strategy have a dedicated budget for content creation and distribution. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hinge Marketing

FEBRUARY 24, 2014

Starting with the ones most commonly used: Social media (other than blogs). Webinars/webcasts. 4) Marketers are using more social media more often. 4) Marketers are using more social media more often. The most effective firms maintained a presence on an average of seven social media sites.

Allocation 48

Allocation Marketing Budget Research Marketing Strategy 48

The ROI Guy

MAY 4, 2011

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. There is clearly a crisis in confidence in content marketing.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

WebMarketCentral

OCTOBER 8, 2008

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100