Marketing Budget Creation Media Trade Show Webcast 
The Effective Marketer
FEBRUARY 7, 2011
Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?
The Effective Marketer
SEPTEMBER 23, 2009
That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.
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Chris Koch
JANUARY 15, 2010
But a quick read of our magazine showed that we didn’t write about products. We wrote about the typical concerns of a C-level executive, such as strategy, leadership, organizational design, and change management. And today we’re seeing marketing budgets as a percentage of revenue dipping to their lowest levels ever—at or below 1%.
The Effective Marketer
APRIL 29, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.
The Effective Marketer
AUGUST 25, 2009
The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Rehearse 5.
Marketing Insider Group
MAY 24, 2012
Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. This is putting new demands on marketing departments skills and resources. 5 Steps to Achieve Content Marketing Success.
The Effective Marketer
MAY 25, 2009
Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.
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