The Effective Marketer

MAY 25, 2009

Some of the best webcasts I’ve watched were the ones where a moderator would interject at some points to feed a question that was relevant to the slide being presented or to make a comment that would help with a transition to the next section of the webinar. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Zoominfo

JULY 11, 2018

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

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Statistics B2B Marketing Marketing Budget Creation Planning 255

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Zoominfo

JULY 21, 2019

In comparison, 86% of B2C marketers use content marketing ( source ). 37% of B2B marketers have a documented content marketing strategy, while 38% have a strategy without formal documentation ( source ). 62% of B2B organizations successful at content marketing have a documented strategy ( source ).

Statistics 100

Statistics Marketing Budget Creation B2B Marketing Planning 100

Webbiquity

NOVEMBER 3, 2014

Strategy means money… Nearly two-thirds (64%) of companies that have a documented content marketing strategy also have a dedicated content marketing budget. But just 14% of companies without a documented strategy have a dedicated budget for content creation and distribution. Case studies (64%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

WebMarketCentral

OCTOBER 8, 2008

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100