KoMarketing Associates

NOVEMBER 18, 2014

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. B2B marketers identified 15 different channels their marketing budgets will be focused on; for the vast majority of respondents, spending will remain the same or increase across all channels.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

B2B Marketing Directions

OCTOBER 10, 2021

While this view may have been accurate in the past, The CMO Survey provides compelling evidence that many B2B marketers * have now fully embraced digital marketing techniques. of their total marketing budget on digital marketing activities. of their budget to digital marketing.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Webbiquity

APRIL 29, 2013

But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Oktopost

AUGUST 24, 2021

of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Knowing what other services competing brands offer like free deliveries, free samples, or discounted bundled offers can help you upgrade your service so you’ll be up to par with them. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

The Effective Marketer

APRIL 29, 2009

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? United States License. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Hinge Marketing

NOVEMBER 27, 2013

This blog post lists some of the most common, budget-murdering mistakes that are easy to avoid. Use Research Designed for Consumer Products. The truth is, marketing research started in the consumer sector in the 1920s. Instead: Use research designed for professional services. First explore, and only then narrow down.

Marketing Budget 48

Marketing Budget Research Service Marketing Budget Creation 48

Hinge Marketing

MARCH 21, 2016

High-Growth firms (defined as 20% compound annual growth rate or greater) made up less than 30% of the total sample but accounted for 88% of the total growth. Research gives these firms a powerful understanding of the marketplace—and allows them to align their services and marketing with the changing needs of their audiences.

Research 48

Research Marketing Budget Peer-to-peer Marketing Budget Creation 48

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016. Showcase reviews: ViralBlog.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

ClickZ

FEBRUARY 24, 2020

MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. By using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 times greater return on marketing investment (ROMI) this past year. A sample of Allocadia’s current customers.

Marketing Automation Services 103

Marketing Automation Services Budget Programs Enterprise Management Work Management 103

Single Grain

JUNE 3, 2021

The Marketing Director (or Director of Marketing ) is responsible for implementing the company's overall marketing strategy, such as preparing marketing plans, deciding and planning campaign goals, analyzing the competitors, and setting the marketing budget. Duties of a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Valasys

JANUARY 23, 2023

Since you won’t know how to modify your own content marketing plan for growth if you don’t. Although you might have a gut feeling, concrete information is always preferable because it will enable you to create the ideal content marketing strategy and formulate your marketing budget.

Statistics 40

Statistics Marketing Budget Content Marketing Planning 40

Hinge Marketing

JANUARY 31, 2022

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. It is true that implementing multiple marketing strategies can be more complex and costly. And it requires discipline to plan and execute a differentiated strategy.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

Hinge Marketing

JULY 18, 2019

Different target markets, different marketing approaches — each tailored to the needs and preferences of that target market. That is the essence of a differentiated marketing strategy. Download The Marketing Planning Guide. Differentiated Marketing in Professional Services.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

Webbiquity

MAY 2, 2017

If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. Marketing Performance Management. is being allocated the budget needed to provide real value.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

ATAK Interactive

JULY 29, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. This is where all the “whys” you have built turns into “how.”

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. The Marketing Sherpa data is based on a sample of 300 CMOs. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

ATAK Interactive

JULY 16, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. This is where all the “whys” you have built turns into “how.”

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

ATAK Interactive

JULY 29, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. This is the game plan before the Super Bowl. This is where all the “whys” you have built turns into “how.”

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60

Lead Liaison

NOVEMBER 2, 2018

The top three event marketing goals are to increase sales (83%), increase brand awareness (73%), and to enhance product knowledge (53%) ( source ). Events occupy 14% of budgets, which is the largest share of B2B marketers’ budgets. Event marketing holds a significant position in the future of growing businesses.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Marketing Insider Group

MARCH 2, 2020

Samples from upcoming long-form content, such as books. Make your website easy to navigate and designed for the user. First, from a strictly financial point of view, outsourcing your blog nearly always lets you leverage that ROI in your marketing plan. Questions and exercises to generate positive change. Leveraging ROI.

Paid Content 288

Paid Content Work Management Marketing Management Marketing Budget 288

Full Circle Insights

AUGUST 8, 2021

Here’s a sample Journey Chart, abridged for easier viewing in this blog post. Note that the two charts are designed to give you two different perspectives on the same data. The left chart is designed to show you at a glance how many touches this user had in the selected time frame. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Multi-Touch Attribution 98

Single Grain

SEPTEMBER 20, 2022

Content marketing costs 62% less than traditional marketing and generates up to 3X more leads. 55% of marketers say blog content creation is their top inbound marketing priority. Content marketing companies generally have a multi-faceted skilled team, including: Content writers. Graphic designers.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

accelerate agency

OCTOBER 27, 2021

Create good content Building the three factors of E-A-T involves content creation. International SEO is vital if you are in, or planning on entering, the global marketplace. Enterprise SEO Services An enterprise SEO company should offer a variety of services, designed to meet whatever needs you have. What is international SEO?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Create good content Building the three factors of E-A-T involves content creation. International SEO is vital if you are in, or planning on entering, the global marketplace. Enterprise SEO Services An enterprise SEO company should offer a variety of services, designed to meet whatever needs you have. What is international SEO?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Vidyard

FEBRUARY 2, 2021

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Share Your Creation 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

seo.co

DECEMBER 8, 2020

If you’d asked any online marketing professional this question 5 years ago, their answer would be markedly different from that of today. Website Design and SEO. Just as building a beautiful storefront isn’t the only factor that will result in sales, online marketing isn’t as simple as building a beautiful website.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hinge Marketing

OCTOBER 26, 2016

Some professional services firms have a dedicated marketing team. Either way, a firm’s leadership has to produce a comprehensive marketing plan to achieve future growth and profitability. High-growth firms spend more on digital marketing. Need a primer on digital marketing? The former sell, the latter educate.

Training 48

Training Rules Allocation Planning 48