ViewPoint

AUGUST 22, 2011

And, for many, the goal for 2012 will be to finally implement marketing automation. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” First, you’ll become more efficient in your marketing and sales efforts.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Buy Automation 120

ANNUITAS

AUGUST 30, 2011

And for many of you, one of your goals will be to finally implement a marketing automation tool. Unfortunately, too many marketers begin this process with the question, “Which automation tools should we look at?” Not only is this the wrong question but its not even close to where you should begin.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buy Automation 100

The Point

JULY 30, 2020

This is one of the most effective ways to convert organic blog traffic to sales leads that you can then nurture over time. At a minimum, that means attributing content downloads and subscriptions to the blog via your marketing automation platform.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

SendX

FEBRUARY 26, 2021

Lead generation is a process where you find your prospects and convince them about your products/services. It not only increases awareness but also builds a list of your targeted audience (as prospects) to increase your sales leads, so it will be easy to convert them into your paying customers.

Lead Capture 195

Lead Capture Marketing Automation Services Marketing Websites Lead Ranking 195

Integrated B2B

JANUARY 16, 2016

Marketing automation is a time-saving action, and nurturing leads is a smart business practice. Now, that may sound simple, but it’s actually a strategic initiative that leads to qualified sales leads, which turns into greater sales revenue. 1: Keeps your business in front of the buyer.

Sales Qualified Leads 40

Sales Qualified Leads SMS High Quality Lead Marketing Automation 40

Integrated B2B

JANUARY 16, 2016

Marketing automation is a time-saving action, and nurturing leads is a smart business practice. Now, that may sound simple, but it’s actually a strategic initiative that leads to qualified sales leads, which turns into greater sales revenue. 1: Keeps your business in front of the buyer.

Sales Qualified Leads 40

Sales Qualified Leads SMS High Quality Lead Marketing Automation 40

Only B2B

FEBRUARY 28, 2024

The higher the quality of intent data and the conversion rate, the more likely you are to achieve desired marketing outcomes in marketing– whether it’s a sale, lead generation, or other desired actions. Must Read: The Power of Intent Data for Lead Generation Actionable Strategies for Sales Professionals: 1.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

ViewPoint

AUGUST 19, 2014

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management'

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 120

Belkins

FEBRUARY 21, 2021

Eager to make your B2B sales lead generation more efficient and less time-consuming? Thus, don’t hesitate to discover how to generate B2B leads right now in order to enjoy great ROI in the future. How to Find a Perfect B2B Sales Lead? Update Your Existing B2B Sales Leads Database.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

ViewPoint

AUGUST 26, 2014

Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 120

ViewPoint

JUNE 30, 2015

Marketing management must travel with salespeople and listen to a few dozen sales presentations. Inside sales? Listen to presentations at trade shows. Survey the sales reps. CRM and marketing automation systems. Make a decision for lead distribution. What are the qualifying questions?

Sales Qualified Leads 120

Sales Qualified Leads Telemarketing Trade Show High Quality Lead 120

Zoominfo

JULY 25, 2018

Using these clues, the salesperson then tailors their sales presentation to each prospective customer’s particular wants and needs. The same goes for marketers. Your presentation is only as good as your audience. Every piece factors into the presentation and odds of making the sale.

Top of Funnel 150

Top of Funnel Planning Buyer Personas Multi-Channel 150

Adobe Experience Cloud Blog

JANUARY 18, 2011

Salesforce has graciously captured all the presentations from Dreamforce and re-purposed them on YouTube. To learn more, watch the video below: A+ Marketing Automation Case Studies: Nurture and Deliver More Leads to Sales was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Case Study 48

Case Study Case Studies Marketing Automation Services Marketing Automation 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

I think Disney’s advice rings true today for those considering marketing automation. From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”. Use your imagination. If you are an international company you may also want to target your content by geography.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

markempa

JUNE 30, 2014

The end result was a sales team overwhelmed with unqualified leads, 65% of which were tossed out. “I Lead Generation: How to get funding to improve your lead gen [More from the blogs]. Local B2B Marketing: 150% boost in lead generation [MarketingSherpa case study]. I had to figure out how to make it right.”.

Lead Generation 120

Lead Generation Process Lead Scoring Lead Ranking 120

ViewPoint

MAY 12, 2015

It had to do with customers’ expectations for proposal delivery, namely: immediate versus a 3-5 day delay, in-person versus over-the-phone and web, and quantity of sales leads coming in to support the back-end requirements. To start, Bob had to project the number of sales and dollars that would result from the leads he gets.

Marketing Proposals 120

Marketing Proposals Paid Search Agency Sales Qualified Leads Blogger 120

ViewPoint

DECEMBER 20, 2011

I appreciate the manner in which each has clearly presented B2B marketing and sales challenges, solutions (in the form of best-practice strategies and tactics), and results in areas like the following: Content marketing. Inside sales. Lead generation. Marketing automation. Sales management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

The Point

SEPTEMBER 17, 2014

As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

DiscoverOrg

JANUARY 29, 2019

Many companies don’t have an opportunity to sell into an account at all unless a specific technology is present. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Sales enablement software. Marketing automation tools, and more.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Only B2B

MARCH 17, 2020

from your marketing automation platform One-on-one, personalized outreach from your sales team to invite your target accounts to the event. Post-Event Follow-Up from Marketing and Sales. Most companies instantly insert these new leads into their CRM system and start following up via phone or email.

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

ViewPoint

JULY 26, 2018

There is a clear and present problem, the customer is willing to state the problem, and there is a clear and present pathway to solving the issue using their services. This program is also pushed out to the 2,400 people on the inquiry/sales lead list from the last 12 months. Nurture material. Newsletter.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. More importantly, the information you have about your lead will not remain the same for long. Where to Research Your Sales Leads.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

ViewPoint

OCTOBER 31, 2013

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Jamie Turner, The 60 Second Marketer, Are We Returning to the Days of "One-to-Many" Marketing?

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. Which is more important: defining marketing process or implementing marketing automation? How to implement lead generation programs on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Only B2B

NOVEMBER 28, 2019

One of the biggest advantages of lead management strategy and marketing automation is the ability to create a process that continuously manages leads at a bigger scale. The secret to making it work is to develop an effective process for automation. Must Read: How To Generate Sales Leads Without Cold Calling.

Sales Management 117

Sales Management Lead Management Lead Ranking Sales Qualified Leads 117

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ViewPoint

MAY 17, 2018

To state this another way, sales was so accustomed to getting poor quality leads from marketing that they routinely allowed them to end up in the digital equivalent of the lower left-hand desk drawer. To be fair, marketing’s mandate was to generate more leads every year with shrinking budgets. ROI Multiplier 4.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

KEO Marketing

AUGUST 3, 2017

Tech firms must take advantage of various methods and multiple channels to connect with leads throughout the buying cycle. Smart tech companies today are utilizing both inbound marketing and outbound marketing approaches to generate higher quality sales leads and quicker sales results. About KEO Marketing

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. More importantly, the information you have about your lead will not remain the same for long. Where to Research Your Sales Leads.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Oktopost

JUNE 17, 2020

According to Prospect.io, sales lead prospecting is boring. This is why they’re looking to make sales lead prospecting more interesting, as well as more effective with the Prospect.io multichannel sales automation platform. . Prospect.io. SharpSpring. Freshsales by Freshworks.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Enterprise Management Work Management 98

Pam Didner

SEPTEMBER 16, 2020

Present it to your management and sales, seek their support and get approval and funding before you start. As a marketing director: As a marketing director, you likely have a team and a budget already. Here are some suggestions to help your sales team: Segment email list for prospects and existing customers and accounts.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Biznology

AUGUST 11, 2016

Through company page updates and sponsored updates, Xerox is supplying their audience with e-books, SlideShare presentations, and blog articles that offer advice on how to work better. He’s just focused on leads and getting people into the funnel.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

ViewPoint

JUNE 8, 2012

Use Customer Voices to Prioritize Social, Mobile & Automation Investments. Click to start video at this point — Commenting on how to prioritize investments in social media, mobile and marketing automation, Ginger encourages companies to, again, understand their customers first. Ginger on Twitter: @customeralchemy.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

OCTOBER 13, 2015

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function.

Marketing Management 120

Marketing Management Sales Leads ActiveConversion Leads 120

SalesIntel

MARCH 22, 2023

If you’re in the B2B market, learning how technology works with an enterprise is worth learning. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. These pieces of software signify more than just the fact that an organization uses marketing automation.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52