| |  Marketing Automation + Persona + Sales + White Paper | 140 articles |
| Page 1 of 2 | Previous | Next | FEARLESS COMPETITOR AUGUST 1, 2012  How to Find New Customers – the awesome and free white paper Grab the awesome and free white paper How to Find New Customers here. How can you crank up sales leads when prospective buyers aren’t interested? You need fresh ideas and insights, like those in the white paper here. It was downloaded over 3,000 times from all over the world before we moved to a new marketing automation platform. We deliver.If | FEARLESS COMPETITOR APRIL 28, 2011 How to Find New Customers – the highly acclaimed white paper This classic white paper, originally penned many months ago, has won broad acclaim, like this CEO. “ I think this white paper is excellent. &# The Funnelholic called it a “must read.&# I printed it and gave it to my entire marketing team.&#. discuss this white paper in the video clip below. Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). “I reached out to Find New Customers to ascertain if I should introduce (them) to my sales effectiveness clients. | | | | | |
| DIGITAL BODY LANGUAGE NOVEMBER 10, 2010  5 Things You Shouldn’t Expect from Marketing Automation Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. If you focus on the technology over the planning, you won’t have the backbone necessary to support your marketing automation efforts and convert more leads into sales. | | FEARLESS COMPETITOR SEPTEMBER 20, 2011 Why Sales needs Content Marketing and Marketing Automation B2B Demand Generation | The Benefit to Sales. If you’re in BtoB Sales, you may be thinking that this great content stuff and demand generation talk belongs in marketing. We’ve been talking about the marketing point of view for a long time. Now let’s talk about your world in Sales. Let’s examine a Sales scenario to illustrate the power of content marketing and marketing automation software. The point we want to make clear is this: The primary beneficiary of content marketing and marketing automation is Sales. | FEARLESS COMPETITOR JUNE 3, 2010 The big mistake most companies make in content marketing Is your company doing content marketing today? Unfortunately, many make a big mistake when engaged in Content Marketing and it does not produce the results they desire. Content Marketing without a process is not content marketing. They have a Resources (or something like that) section on their website and it contains white papers, eBooks, webinars and the like. They then can say to the CEO “ Hey, we’re doing content marketing.&# But they’re not driving sales. We need to go back to the goal of Content Marketing. | | | | | | | |
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NUSPARK | SATURDAY, JULY 17, 2010 Set the Record Straight: Marketing Automation vs. Email Programs
We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Marketing Automation gives you that intelligence. MORE >> -
INBOUND SALES NETWORK | TUESDAY, NOVEMBER 1, 2011 The Difference Between Email Marketing and Marketing Automation
Hear all this talk about how marketing automation is so amazing? If so, look no further - this article reveals the differences between marketing automation and email marketing as well as some tips to ensure that you get the most out of your marketing automation system. It is estimated that marketing automation companies will earn $325 million in revenue in 2011. To answer these questions we went to Michael Ward, CEO of Net-Results Marketing Automation. How is it different from email marketing? Raab Associates ). MORE >> -
THE ROI GUY | WEDNESDAY, NOVEMBER 8, 2006  Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Automating a specific tasks and eliminating the manual effort 3. Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Productivity benefits where there is not a direct automation or elimination of a process step or task 3. Do White Papers Still Engage? MORE >> -
THE ROI GUY | WEDNESDAY, NOVEMBER 8, 2006  Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. MORE >> -
FUNNEL FOCUS | WEDNESDAY, MAY 11, 2011  Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale
In the B2B market, long, complex sales cycles come with the territory and can last anywhere from 6 months to 3 years. Therefore, lead nurturing is a critical part of many organizations' sales processes. In the Lead Nurturing Cookbook , we offer a recipe for building long-term lead nurturing processes marketers can implement using their marketing automation platform. There are three factors to help B2B marketers effectively engage with prospective buyers over an extended period and win the business. like Rules of 3 when tackling an opportunity. MORE >>
- Marketing Automation Acceleration Package – our exciting new service FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- The crazy, complex world of B2B marketing today FEARLESS COMPETITOR | SUNDAY, MARCH 27, 2011
- B2B Marketing University Part 2: Marketing Content Has to Work Harder CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 6, 2009
- Three Ways Personas Improved My Marketing SAVVY B2B MARKETING | MONDAY, JANUARY 30, 2012
- Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It? FEARLESS COMPETITOR | TUESDAY, JUNE 5, 2012
- How to Deal with Key Content Marketing Challenges FEARLESS COMPETITOR | TUESDAY, MARCH 15, 2011
- Spring Training, Spring Football and Marketing FEARLESS COMPETITOR | SUNDAY, APRIL 3, 2011
- Tell your marketing stories with analogies FEARLESS COMPETITOR | THURSDAY, JULY 8, 2010
- What Sales Really Needs from Marketing FEARLESS COMPETITOR | TUESDAY, AUGUST 2, 2011
- Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI. THE ROI GUY | TUESDAY, FEBRUARY 15, 2011
- Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload. THE ROI GUY | THURSDAY, NOVEMBER 4, 2010
- Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle THE ROI GUY | MONDAY, JANUARY 17, 2011
- Broad Reach + Intelligent Lead Nurturing = Increased Revenue MARKETING GENIUS BLOG | FRIDAY, APRIL 9, 2010
- Conclusions from study: Sales Speaks – Perceptions and Ponderings on Marketing Leads FEARLESS COMPETITOR | MONDAY, MAY 23, 2011
- Why’s that Ferrari collecting dust? FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- The Problem with Kids: How Your Products and Services are Truly Perceived FEARLESS COMPETITOR | TUESDAY, JULY 13, 2010
- Forrester finds b2b marketers lagging with demand generation FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
- A Lead Scoring Checklist for Sales and Marketing MARKETING ACTION | TUESDAY, MARCH 5, 2013
- The Problem with Kids: How Your Products and Services are Truly Perceived FEARLESS COMPETITOR | MONDAY, OCTOBER 3, 2011
- 21 Tips & Other Impressions from the Marketo User Summit THE POINT | THURSDAY, OCTOBER 14, 2010
- The Link Between Lead Nurturing and Buyer Experience Marketing BUYEROLOGY | TUESDAY, APRIL 5, 2011
- Don't Count on Marketing Automation to Solve All Your Lead. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 9, 2010
- The most intimate of marketing channels – the smartphone FEARLESS COMPETITOR | THURSDAY, JULY 15, 2010
- Bye, bye B2B Sales Lounge FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
- 5 Ways to Improve Your Landing Pages for Better Conversions FEARLESS COMPETITOR | MONDAY, SEPTEMBER 26, 2011
- Find New Customers: 6 Keys to B2B Marketing Success in 2011 FEARLESS COMPETITOR | TUESDAY, FEBRUARY 22, 2011
- Content Marketing = Sales $, otherwise, don’t do it FEARLESS COMPETITOR | TUESDAY, AUGUST 3, 2010
- Agencies Anonymous: 6-Step Program to Overcoming Lead Nurturing Failures MODERN B2B MARKETING | TUESDAY, MAY 7, 2013
- Content Creators vs. Editors in B2B Marketing Today FEARLESS COMPETITOR | FRIDAY, MAY 25, 2012
- Find New Customers congratulates the Demand Generation Experts in BtoB Magazine FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
- Holy cow! Salespeople want QUALITY leads! FEARLESS COMPETITOR | MONDAY, MAY 10, 2010
- The Problem with Kids: How Your Products and Services are Truly Perceived FEARLESS COMPETITOR | THURSDAY, DECEMBER 8, 2011
- Four Ways to Improve Your Marketing Efforts with Automation LOOPFUSE | WEDNESDAY, FEBRUARY 15, 2012
- 4 BtoB Marketing Action Items for 2011 FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
- Facts about Fearless Competitor FEARLESS COMPETITOR | FRIDAY, MAY 6, 2011
- Marketing as a Revenue Engine FEARLESS COMPETITOR | TUESDAY, APRIL 5, 2011
- Greatest Challenge Facing CMOs Today – Generating High-Quality Sales Leads FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011
- Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee FUNNEL FOCUS | WEDNESDAY, JANUARY 12, 2011
- B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
- The “Whom to Consider?” Buying Phase FEARLESS COMPETITOR | MONDAY, MAY 2, 2011
- Content Marketing Expert Joe Pulizzi interviewed by Hubspot FEARLESS COMPETITOR | WEDNESDAY, APRIL 27, 2011
- Personal review: Aprimo Lead Management FEARLESS COMPETITOR | THURSDAY, MARCH 10, 2011
- What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee FUNNEL FOCUS | TUESDAY, JUNE 15, 2010
- 3 Reasons why lead nurturing and scoring have NOTHING to do with software FEARLESS COMPETITOR | MONDAY, AUGUST 1, 2011
- Find New Customers – Improve email marketing in 2011 FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 16, 2011
- B2B Marketing: Winning net new customers is #1 goal… FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
- Heroes and charlatans FEARLESS COMPETITOR | THURSDAY, MARCH 10, 2011
- The Power of Inbound Marketing – a case study FEARLESS COMPETITOR | SUNDAY, JULY 24, 2011
- The ‘Untroubled/Unaware’ buying stage FEARLESS COMPETITOR | WEDNESDAY, APRIL 20, 2011
- 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program NUSPARK | SATURDAY, DECEMBER 31, 2011
- Purchases are fun, but…….they don’t move the business needle FEARLESS COMPETITOR | TUESDAY, JUNE 19, 2012
- Book Review: eMarketing Strategies for the Complex Sale WEBBIQUITY | SATURDAY, FEBRUARY 13, 2010
- The Problem with Email FEARLESS COMPETITOR | MONDAY, FEBRUARY 28, 2011
- What Marketers Can Learn from Top-Performing Sales Reps SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2009
- What Marketers Can Learn from Top-Performing Sales Reps SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2009
- “If we just do _, everything will be fine” FEARLESS COMPETITOR | THURSDAY, MARCH 10, 2011
- Whom are you targeting? Participation inequality FEARLESS COMPETITOR | WEDNESDAY, MAY 25, 2011
- The A-Z Guide to B2B Lead Generation NUSPARK | MONDAY, DECEMBER 5, 2011
- The Death of Copy Writing TOMORROW PEOPLE | WEDNESDAY, APRIL 25, 2012
- 8 Content Marketing Ideas You Haven’t Tried IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 9, 2013
- The Top-5 B2B Marketing Trends for 2012 EVERYTHING TECHNOLOGY MARKETING | TUESDAY, JANUARY 31, 2012
- B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers FEARLESS COMPETITOR | TUESDAY, AUGUST 9, 2011
- Marketing Metrics: The Hard and The Soft MARKETING INTERACTIONS | TUESDAY, MARCH 10, 2009
- Top 50 B2B Marketing Influencers On Twitter B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013
- My thought leadership interview at Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
- Content Takes Center Stage CONNECT THE DOCS | WEDNESDAY, MAY 12, 2010
- 6 Advantages of Progressive Forms for B2B Marketers FUNNEL FOCUS | TUESDAY, JUNE 1, 2010
- A new eBook; Content Marketing Templates for Lead Generation NUSPARK | SATURDAY, FEBRUARY 25, 2012
- Best Practices for B2B Marketers to Save Time, Money and Resources INBOUND SALES NETWORK | TUESDAY, JANUARY 24, 2012
- Why 61% of Companies Are Doing Content Marketing Incorrectly INBOUND SALES NETWORK | FRIDAY, APRIL 19, 2013
- Five Reasons You May Not Be Spending Enough on Content Marketing TOM PISELLO | MONDAY, NOVEMBER 29, 2010
- B2B Marketers: Are Your Glasses Half Empty or Half Full? SAVVY B2B MARKETING | MONDAY, DECEMBER 20, 2010
- 4 Steps to Creating More Effective Content From the Buyer's Perspective SAVVY B2B MARKETING | MONDAY, APRIL 11, 2011
- Mad Marketing TV looking for new primary sponsor FEARLESS COMPETITOR | WEDNESDAY, MARCH 14, 2012
- Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling. THE ROI GUY | TUESDAY, JANUARY 25, 2011
- Thought Leadership Interview #9 – Eric Goldman of Gossamar FEARLESS COMPETITOR | TUESDAY, JUNE 1, 2010
- Why Marketing Matters to You! – Mr./Ms. CEO FEARLESS COMPETITOR | SUNDAY, MAY 27, 2012
- The Twofold Benefit of Optimizing Marketing Content INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 17, 2010
- One Tech Marketer’s Approach to Lead Nurturing: Interview with Pete Marino of D-Link Networks SAVVY B2B MARKETING | THURSDAY, DECEMBER 9, 2010
- Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011 THE ROI GUY | MONDAY, FEBRUARY 14, 2011
- Thought Leader Interview #10 – the Leadsloth Jep Castelein FEARLESS COMPETITOR | MONDAY, JULY 19, 2010
- 6 Tips for Understanding the B2B Business Decision-Making Process. B2BBLOGGERS | WEDNESDAY, APRIL 28, 2010
- Our New Direction at Find New Customers FEARLESS COMPETITOR | FRIDAY, JUNE 8, 2012
- Inbound Marketing is the future, but are you ready? FEARLESS COMPETITOR | SATURDAY, FEBRUARY 6, 2010
- All Content is Not Created Equal – A Conversation with CMI Founder Joe Pulizzi MODERN B2B MARKETING | TUESDAY, APRIL 10, 2012
- Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010 B2B MARKETING ZONE POSTS | TUESDAY, JANUARY 4, 2011
- How Do You Get Started in Content Marketing? TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
- Content Auditing and Mapping it to the Industrial Buy Cycle INDUSTRIAL MARKETING TODAY | FRIDAY, SEPTEMBER 3, 2010
- Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink. THE ROI GUY | FRIDAY, OCTOBER 22, 2010
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