Sales Engine
MAY 17, 2016
Marketing automation and lead management systems have allowed for a near-scientific breakdown of the sales funnel. Technological tools allow marketers to score leads and move them through the buying journey with the help of nurturing content. It seems that this once-complex process can be distilled to an algorithm.
Sales Engine
JUNE 20, 2017
MARKETING AUTOMATION AND LEAD MANAGEMENT SYSTEMS have allowed for a near-scientific breakdown of the sales funnel. Technological tools allow marketers to score leads and move them through the buying journey with the help of nurturing content. It seems that this once-complex process can be distilled to an algorithm.
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Adobe Experience Cloud Blog
JUNE 24, 2009
Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.
Industrial Marketing Today
JULY 29, 2010
(Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. This white paper aims to change that perception of them.
ViewPoint
JUNE 28, 2012
As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. ” Marketing Operations Should Be Tasked with Marketing Automation. Then Speak.
Industrial Marketing Today
MAY 14, 2010
BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Your readers may, in addition to these very specific tactical steps, wish to know a little about the background theory behind Inbound Marketing and Marketing Automation, what we call Inbound Marketing Automation.
Industrial Marketing Today
OCTOBER 2, 2010
Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. Social Media with Email Marketing – is it the Super Combo?
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