Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 51

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 51

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. We’re excited to partner with Vidyard to bring these capabilities to the Act-On community.”

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). It’s ungated and published on YouTube and Twitter.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Litmus

OCTOBER 25, 2022

As marketers, we can provide that with relevant experiences—like offers, rewards, and most importantly, personalization. Attrition is rising, in part because marketing teams feel like order takers, with too many capabilities. Follow #LitmusLive2022 on Twitter to stay in the loop of all things Litmus Live!

Trigger Marketing 91

Trigger Marketing Work Management Marketing Automation Services Email Marketing 91

Porch Group Media

JANUARY 26, 2021

With social media becoming an increasingly important channel on which younger generations expect to engage, brands must pay attention and incorporate these channels into the marketing mix. Technology makes it possible to collect data, integrate and deploy automated campaigns.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Webbiquity

JUNE 8, 2010

1. Think carefully about your Twitter name. The jury is still out on Facebook’s effectiveness for the B2B market. We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. To your Internet Marketing Success! Post on Google Buzz. Tweet This!

Social Media 100

Social Media Marketing Automation Services Media Digg 100

distribion

NOVEMBER 23, 2016

Having a responsive email marketing template is a must for all campaigns. As marketers who incorporate email into the multi-channel marketing mix, we are thankful that Google recognizes responsive email design across its suite of mobile email apps. Marketing Automation. Responsive Email Capabilities.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.

Education 100

Education Marketing Automation Services Work Management Planning 100

ViewPoint

MAY 30, 2012

Merger & Acquisition Activity in CRM & Marketing Automation Expected to Increase. Click to start video at this point —Andrew expressed some surprise that last year there weren’t more mergers and acquisitions in the marketing and sales spaces. DemandGen Report on Twitter: @DG_Report. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

distribion

NOVEMBER 9, 2016

The importance of email marketing as part of the distributed marketing mix. What the next 25 years holds for email marketing. In the final installment of the Reply All email ebook series we discuss: The science of email marketing. 20 email features your marketing automation platform should provide.

Stats 79

Stats Email Marketing Trends Work Management 79

Marketing Insider Group

JULY 15, 2010

To summarize my answer: As sales’ priorities shift over time from quantity at the beginning of a quarter to closing deals on quality leads at the end of quarter, marketing needs to have the flexibility to turn those dials as needed to meet the needs of the sales team. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing 261

OCTOBER 12, 2018

Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Email Marketing & Marketing Automation Excellence 2017 Report. Determine the best way to track your goals by referring back to your marketing objectives for each segment.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

ViewPoint

JUNE 15, 2012

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Based on SLMA Radio interviews with 120 marketing and sales leaders and other conversations, a big change is the way companies are spending more dollars on marketing and lead generation.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

AUGUST 17, 2010

To increase the speed at which you respond to market changes, companies need to invest in technology and expand the use of market insights, competitive intelligence, marketing automation and social monitoring. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

EMagine B2B Blog

FEBRUARY 27, 2018

I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I only have 4,000 Twitter followers, not 200,000. It will mean sales and marketing working together, collaboratively and intelligently. I’m not a social media guru or expert.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Marketing Insider Group

OCTOBER 28, 2010

We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. With this calendar view, you can begin to see opportunities for integration across the entire marketing mix.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

EMagine B2B Blog

FEBRUARY 27, 2018

I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. I only have 4,000 Twitter followers, not 200,000. It will mean sales and marketing working together, collaboratively and intelligently. I’m not a social media guru or expert.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Study the warning signs.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. ABM doesn’t care about the thousands of followers you gained on Twitter.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

AUGUST 12, 2010

Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. Marketing automation might be used to help setup triggers and automated touch points. Kim Albee, Genoo Marketing Automation Aug 17 2010 Thoughtful article.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Fear not, as online marketing software can help.

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g. Facebook, LinkedIn, and Twitter). There is so much more that marketers can and should explore. Just like any other successful marketing channel, social media doesn’t work in a silo.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Hubspot

FEBRUARY 1, 2021

For HubSpot, one such organization would be the American Marketing Association , since one of our primary products is a marketing automation platform. Using a hashtag will stimulate conversations on Twitter, Facebook, and other social media sites. Every organization will be different. Create a unique event hashtag.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Altitude Marketing

OCTOBER 17, 2018

The results are traditionally called buyer personas – a key piece of the B2B content marketing mix. You’re only limited by your prospect’s behavior – if they’re not on Twitter, don’t advertise on Twitter – your budget and your imagination. What are their pain points? What questions are they asking?

Enterprise Management 56

Enterprise Management B2B Marketing Work Management Campaigns 56

Marketing Insider Group

MAY 12, 2010

Many companies focus on Marketing automation or CRM systems before they have defined this process. Trackbacks & Pingbacks SEO Marketing Secret Revealed Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. However, for marketers, a social media address is insufficient to manage that channel. Marketing is not only about messaging.

Social Media 124

Social Media Work Management Marketing Management Media 124

MLT Creative

AUGUST 1, 2011

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Test and make adjustments based on your results. That’s how I started.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

JANUARY 17, 2012

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. In addition, companies that use Twitter average 2x more leads than those that don't. Are they on Twitter? But are you considering all the various ways you can effectively leverage social media?

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

Adobe Experience Cloud Blog

AUGUST 5, 2011

At the time, I thought the best gift I could offer was a Marketing Operations mindset. So I made a commitment over Twitter to share 50 reasons to embrace Marketing Operations; one tweet per day over the next 50 days. But it flushed out my thinking for what I now call Marketing Operations 2.0, Smart marketing portfolio.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Hubspot

DECEMBER 4, 2012

In fact, email will continue to be an important part of the marketing mix. Marketing emails will become less “batch and blast” and instead more personalized, relevant, and targeted based on real-time data. Just a few, short years ago, marketing automation was the must-have on every marketer's wish list.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

DECEMBER 29, 2011

Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. 6) I resolve to optimize my website for mobile and learn more about how to make the most of mobile marketing. In other words, CTAs point traffic to your offers and help you generate leads.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. ABM doesn’t care about the thousands of followers you gained on Twitter.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21