Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Best of all, email marketing is affordable. How can you avoid becoming one of those?

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Here are three statistics on B2B blogging that should convince you.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Webbiquity

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 2,930. 4) GPlusData.

Google 154

Google Tools Best Practices Planning 154

Hubspot

JULY 12, 2019

The majority of users choose Google Analytics, although I've chosen some non-GA plugins, too. While Google Analytics is a powerful option, many find the sheer amount of data available on GA daunting, and the interface clunky. Generally considered the king of analytics plugins, MonsterInsights is a good all-rounder.

Analytics 77

Analytics Marketing Analytics Tools Best Practices Stats 77

Optinmonster

JANUARY 4, 2024

Are you looking for the best Google Analytics WordPress plugins? Google Analytics can be one of your company’s best assets. The real-time data you collect from the free platform will help you optimize your marketing strategies, learn more about your audience, and refine your sales funnel.

Marketing Analytics Tools 78

Marketing Analytics Tools Analytics Google Best Practices 78

BuzzSumo

JUNE 2, 2019

Evergreen content consistently drives traffic, shares and backlinks to your website. Key performance indicators for content that’s evergreen are a steady stream of backlinks, social shares and traffic. For example What is content marketing? Research or statistical reference posts. Evergreen content drives traffic.

Research 109

Research Allocation Content Domain 109

Optinmonster

SEPTEMBER 6, 2023

Affiliate marketing programs can be an excellent way to create multiple income streams. And while many online “gurus” will tell you how easy it is, affiliate marketing can be tough–unless you have the right tools. Bonus content : What Is Affiliate Marketing? Link management. Key Features: QR code generator.

Budget Programs 56

Budget Programs Best Practices Work Management Marketing Management 56

Convert

JULY 7, 2021

We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. Shopify, WordPress, Mixpanel, Hotjar) Reliable, fast customer support.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

ActiveDEMAND

SEPTEMBER 4, 2019

Too many marketing consultants build buyer and user journeys with anecdotal data: one-off stories they glean from prospect and client interviews that they feel match up with the truth. For the purpose of this article, we’re examining marketing’s impact on the buyer’s journey up to the point of sale.

Top of Funnel 49

Top of Funnel Paid Search Agency AIDA Marketing Automation Services 49

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? And why do I need it now?

Paid Content 155

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 155

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. By searching for the t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

KEO Marketing

JUNE 28, 2016

Sales funnel analysis can be managed by developing metrics and analysis methods appropriate for the campaign model. Traffic Sourcing & Engagement Statistics from Content. Google Analytics, if used, also has a function that can track the click path. What we have described here can act as a starting point.

Top of Funnel 48

Top of Funnel Analysis Stats Landing Pages 48

Convert

APRIL 12, 2021

The sheer scale of just a 1% lift can be a huge impact on your business, both now and with all future traffic. Technically, it’s not needed to get started with CRO and works best with sites with a large traffic volume, but I would be remiss to not include it here as large sites can really see the difference.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The idea of gaining customers sounds pretty straightforward.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Smashmouth Marketing

JUNE 3, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. They meet their promise. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 5, 2009

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. nice blog comparison of LeadLander and Google Analytics ].

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The idea of gaining customers sounds pretty straightforward.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

ClearVoice

MAY 15, 2020

Chew on these eye-catching, pre-pandemic stats for a second: 500 hours of video get uploaded to YouTube every minute – Statista. All this meaning, of course, that having a sound video marketing strategy is more essential now than ever. 5 Key considerations for your next video marketing strategy: 1. Doubt the appetite?

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Optinmonster

NOVEMBER 14, 2023

Do you want to learn how to create an effective content marketing strategy? Content marketing has emerged as a necessary strategy for businesses aiming to engage, inform, and convert their target audience. We’ll also explore how OptinMonster can elevate your content marketing efforts. What Is Content Marketing Strategy?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. What is your social media stat of the week?

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). People joke about marketing ninjas and developer ninjas. What is your social media stat of the week?

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

LeadSquared

SEPTEMBER 12, 2014

Just to put things in context, social media traffic can be great, providing great conversion opportunity. Take a look at some statistics from LeadSquared’s own Analytics data: 1. This proves how amazingly well-engaged is the traffic coming from social media. So, what do you do to grab attention? I have evidence.

Lead Generation 52

Lead Generation Social Media Tactics Sales Qualified Leads 52

Optinmonster

JULY 9, 2021

In most cases, site owners rely heavily on addons and third-party tools to improve user experience (UX), market their product, and boost sales. These apps help you grow your business, improve your marketing strategy, and boost sales. It’s very rare that a store functions solely on the features offered by the native platform.

Budget Programs 64

Budget Programs Tools eCommerce Work Management 64

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Bottlenose is a great tool for real-time marketing.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. Plus, Google’s tweaking all of its algorithms – even for desktop search – to reflect this change. Recommended Resource: Need more website traffic? Have you got a mobile SEO strategy for your business?

SEO 88

SEO Lead Scoring Lead Ranking Mobile Marketing 88

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. Check out: How to Create a High-Performance Content Marketing Strategy in 2022. The 6 Most Important Content Marketing Metrics.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Single Grain

OCTOBER 6, 2020

Content refreshing (or content updating or content upgrading) has become increasingly popular among content marketers. HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Brandwatch Marketing

SEPTEMBER 21, 2022

This allows Pinterest to track traffic between the social network and your site. Pinterest Analytics allows you to track a range of metrics. It splits the analysis into your pin activity, your audience activity and which specific pins are driving traffic to your website. Google Analytics. bw_banner_cta].

Paid Social Agency 98

Paid Social Agency Social Media Analytics Tools 98

Convert

AUGUST 9, 2022

It is extremely challenging to try to improve organic traffic without an SEO tool, just as it is difficult to boost conversions without an analytics tool, or build an email workflow without an email automation solution. Brand Marketing & Communication Teams — Managing the brand’s presence and marketing strategy on social media.

CMS Development 52

CMS Development Marketing Analytics Tools Industry CMS Marketing Automation Services 52

Optinmonster

APRIL 4, 2024

In marketing, a lead is someone interested in your products or services. As with all other forms of marketing, eCommerce lead generation strategies rely on knowing who your audience is and where to find them. This will help you finetune your marketing campaigns and maximize your return on investment (ROI). What is a Lead?

eCommerce 71

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 71

Convert

JULY 26, 2023

That’s why we see the same in businesses run by humans — experimentation in marketing, sales, product development, customer experience, pricing, etc. Switch between Bayesian and Frequentist stat engines: Got unique business needs, traffic levels, or personal statistical preferences? Those are also Rich’s review.

Advertising Channels 52

Advertising Channels Organization Work Management Marketing Management 52