SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. And King Arthur Flour returned to paper with the recently launched Sift Magazine , a high-end quarterly print magazine appeals to devoted bakers.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Marketing Insider Group

JANUARY 28, 2015

If you currently create too much promotional content, you may have a trust issue with your audience. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. How do you factor in traditional content to your strategy, like a printed magazine?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. in your booth. Build links from relevant technology forums.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Adobe Experience Cloud Blog

OCTOBER 17, 2018

Graphic design exists to persuade, advertise, promote, or otherwise elicit an emotional response. This is further corroborated when you look at digital brands still committed to print such as Red Bull, who still maintain a print magazine despite their extremely successful and far-reaching digital presence. White Space.

Design 134

Design Advertising Agencies Planning Microsite 134

ClearVoice

NOVEMBER 22, 2021

Your content strategy encapsulates the creation, promotion, and maintenance of your small business’ content. . Landing pages and microsites. Printed newsletters or magazines. Your content strategy should have a designated home for each of the content assets you create, then a promotional plan that complements it. .

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. I know, I know.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

Content Marketing Institute

MARCH 15, 2018

These are interactive mobile ads that offer advertisers much greater flexibility to promote content assets. The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Use @Facebook Canvas for greater flexibility to promote your #content assets.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Self-promotion, Internet style , June 10, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 30, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. But the campaign was still skewered by the Daily Dot , CBC News , and New York Magazine, which called GIF The Feeling a “ hilarious and regrettable ” mistake. ” Share (some of) your feelings.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

ClearVoice

NOVEMBER 27, 2019

They can feed into content hubs or promote them and other content levels. Campaigns usually promote brand assets specifically created for the campaign level — or for Clio Award consideration (or other industry honors) — and often live outside of your core brand experience, but not always. You promote assets, not elements.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Hubspot

FEBRUARY 15, 2017

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. Enter the Effective Mobile Marketing Awards -- the product of Mobile Marketing magazine, “a specialist in the delivery of mobile marketing and tech news and research.” 13) Facebook Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Webbiquity

APRIL 23, 2013

Though the panel discussion this post was written to promote is long past, the thoughts about content marketing shared here by Candyce Edelen are still well worth a read. That’s obnoxious and pretty blatant self-promotion! Seeking Marketing Alpha by Propel Growth Blog. ’ Yawn. Long Live Content Marketing by Rebelations.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

DECEMBER 16, 2013

Before you even create content, consider the audience and persona it''s meant for and where you plan to promote it. for cohesive campaigns and promotions. This person is accountable for seeing a campaign, promotion, product launch, or asset creation all the way through, and involves the right people to make that happen.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Contently

DECEMBER 20, 2016

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. Dollar Shave Club: MEL Magazine. One of the stories even reached the front page of Reddit.

Content Marketing 60

Content Marketing Best Practices Microsite Content 60

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Posters date back to the mid-nineteenth century as a terrific way of promoting events. This simple type of content is perfect for promoting content to drive traffic to a specific source or actually serving as your medium of choice. Microsites.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. Posters date back to the mid-nineteenth century as a terrific way of promoting events. This simple type of content is perfect for promoting content to drive traffic to a specific source or actually serving as your medium of choice. Microsites.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Content Marketing Institute

DECEMBER 21, 2017

Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine. The Instagram hack was perfectly on-brand for Bacardi USA, whose marketing already promotes “great music and great drinks” as key ingredients to a legendary party.@Bacardi hejhejnatalya Click To Tweet.

Examples 97

Examples Marketing AI B2B Marketing Content Marketing 97