Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Marketing Insider Group

DECEMBER 7, 2010

It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I agree it is not just about blogs but I found this data to be particularly compelling, especially on the eve of my attendance at a conference on blogging.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

DECEMBER 16, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. These influencers can promote your products in exchange for some affiliate offers, goodies, PR packages, etc. Moreover, interactive content leads to increased user engagement and greater brand loyalty.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR? Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. It has been blowing up the charts since it’s debut and you [.] Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Content Standard

MAY 8, 2018

Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. Providing high-quality, rich content is a fundamental way to stand out and makes the lives of your digital PR and outreach teams so much easier.”

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. Im Jay Baer.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Hubspot

NOVEMBER 10, 2015

Specifically, we asked our survey respondents to rate the following marketing tactics on how overrated they think they are: blogging, social media, sales enablement, collateral development, SEO, email marketing, traditional paid advertising, online paid advertising, and PR. Here's what we found. What's the Most Overrated Marketing Tactic?

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) There are several factors to look at – [link] RT @bigfuel [link] Kaplow PR Looking for influential customers? The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. My first PR job was in consumer product goods and one of our clients was a bagel brand.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Unbounce

NOVEMBER 5, 2020

Building a relationship with your shoppers through your owned sales channels can earn their loyalty, show shoppers why you’re the best retailer for this category of products, and make them more likely to come back for more. Leverage local advertising and PR to spread more awareness. Run a PPC campaign. Fast, reliable shipping.

Amazon 144

Amazon eCommerce Paid Content Top of Funnel 144

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. I think it's a good approach to enter social media metrics. Do you agree? link] very true! Im Jay Baer.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] The elevator pitch is dead. What’s the Point? Im Jay Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? The boobs have it, the biggest PR blunder since New Coke by Marketing Edge The always brilliant Albert Maruggi explains how UPS bungled an unusually powerful branding opportunity with Kentucky Derby-winning horse Big Brown. What are the real reasons many seemingly-promising business ideas fail?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. The reviews business will be transformed by geo-location. Im Jay Baer.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

AUGUST 10, 2010

We see a lot of discussions between social media experts coming from digital advertising, marketing or PR, but we need to hear more from people who have been on the frontline of consumer interactions, ie customer service and sales. Listening to the consumer? Im Jay Baer.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Convince & Convert

APRIL 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -. Im Jay Baer.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

WebMarketCentral

FEBRUARY 20, 2008

Can you buy customer loyalty? by Loyalty Marketing Blog Jonathan Treiber makes the case that customer loyalty can't be bought, only earned. Coupons, promotional pricing and discounts can help induce trial, but over the long run, superior customer service is what produces customer loyalty. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. . In a previous role as Director, Global PR, Social Media and Comms, I co-presented with a spokesperson from a customer that everyone has heard of: Paddington Bear. It’s a potent opportunity to generate leads and prospects. .

Business 134

Business Webinar Metrics Skype Case Study 134

Webbiquity

FEBRUARY 8, 2018

With these kinds of returns, it’s no surprise that email marketing is continually the most effective digital marketing strategy, and outranks SEO, PPC, social media, and content marketing. It helps foster customer engagement and company loyalty, solidify brand awareness, and create personalized experiences your subscribers crave.

Stats 243

Stats Email Marketing PPC Marketing & Strategy 243

Optinmonster

JANUARY 14, 2024

SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics. Additionally, it provides social media tracking and PPC analysis, making it a versatile tool for a broad spectrum of digital marketing tasks.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Moz

MAY 21, 2020

To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns. Heather Physioc.

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Valasys

FEBRUARY 17, 2020

Platforms such as Medium, LinkedIn Pulse, PR Newswire, HARO, HubSpot, ClickToTweet, GoogleAMP, AddThis, Mention, ShareCount, Outbrain & WiseStamp can help the marketers distribute their pieces of content & grow better. Thus, it is evident that content distribution is the central piece of the content marketing puzzle.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. What Works ( Vendor Government PR Trends Spending Release ). SEM & SEO & PPC & CTR. What’s a Facebook fan worth?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. . In a previous role as Director, Global PR, Social Media and Comms, I co-presented with a spokesperson from a customer that everyone has heard of: Paddington Bear. It’s a potent opportunity to generate leads and prospects. .

Business 54

Business Webinar Metrics Skype Case Study 54