B2B Memes

MAY 26, 2010

With my previous books, my readers have sent in typos as they discovered them and I’ve fixed the electronic texts immediately, storing up lists of changes for my publisher to incorporate in future printings. But I want to see how far I can push it.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

SEPTEMBER 22, 2010

Since the webinar format isn’t particularly conducive to embedded links, I’ve listed here the main sources cited in my talk. (The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.).

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MAY 6, 2011

In listing these three editorial imperatives my point isn’t that deliberately unfriendly behavior is good for content. You must resolutely point them to the vending machine down the hall. Enforcing deadlines will not make you popular. But increasingly in the social media era, timely publication is a critical component of great content.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

MARCH 12, 2010

Such content takes many forms, including parboiled press releases, buyers guide listings, rewritten product sheets, and even the dreaded advertorial. As advertising has become harder to sell over the years, B2B publishers have added increasing amounts of commodity content to their print versions to hook advertisers.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

MARCH 26, 2010

The dynamics of online story comments are similar to what happens in forums and fairly open mailing lists. .’ (If you applied the ’same rigorous identification standards’ to radio call-in shows, they wouldn’t have any callers.) Intellectually, I side with Lail; emotionally, I’m with Schaefer.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

JULY 29, 2010

Is compiling a list of words that are overused and vague akin to burning books? Do the people who make those lists simply want to look smarter than everyone else? Oddly, Parker never specifies a single word incorrectly labeled as gobbledygook, and only indirectly suggests what list makers he is targeting.

Lead Scoring 100

Lead Scoring Lead Ranking Class Press 100

B2B Memes

NOVEMBER 12, 2010

A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” But one word that rarely shows up in such lists is editorial. That’s a pity. Not that I object to content.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

NOVEMBER 30, 2011

It makes, admittedly, for a rather longish, slightly punch-drunk, tl;dr kind of list. Make it through the following list and you might feel it too. In fact, if I set my mind to it, I can come up with 30 things I’ve learned from my month of daily blogging. More content means more blog traffic. Yes, I know it’s obvious.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

SEPTEMBER 28, 2011

These filters are reinforced on a larger scale by devices like best-seller lists or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading.

Barriers 100

Barriers Sample Statistics Impressions 100

B2B Memes

SEPTEMBER 30, 2011

In the era of search-based inbound marketing , advertisers no longer really need third parties and their lists of subscribers. And that approach, of course, is a dead end for third-party publishers. Nor in a digital world do they need publishers’ hulking print production and distribution apparatuses any longer. Where does that leave us?

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100