Zoominfo

AUGUST 31, 2020

Working in the data space as the first employee of ZoomInfo, then known as DiscoverOrg, I have seen the good, bad and ugly of harnessing the power of big data. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large. One provider has the top level domain “.ai”,

Marketing AI 179

Marketing AI Marketing Automation Services Work Management Marketing Management 179

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with LinkedIn. 98% of sales reps with more than 5,000 LinkedIn connections meet or surpass their quota ( source ). On LinkedIn, 65% of people wouldn’t find it creepy if a salesperson sent them a message and they had common connections ( source ). There are 128 million LinkedIn users in the U.S.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Zoominfo

MAY 22, 2020

“The establishment of a forward-thinking, business-focused data privacy and compliance team that can enable and support your sales team will only become more important as the privacy landscape continues its rapid global expansion ,” wrote Taylor Dronen, director of data practices and data protection officer at ZoomInfo.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Zoominfo

JULY 18, 2022

Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. B2B buyers consume an average of 13 pieces of content before choosing a vendor with 53% of that content found on social media. ZoomInfo ReachOut Our ReachOut feature simplifies your social prospecting process.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Rev

SEPTEMBER 27, 2023

As you research different vendors, look at pricing, features, customer service reviews and any other factors that may influence your decision. When evaluating a sales software tool, make sure you also consider the quality of customer support provided by the vendor. But it’s worth repeating!

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

EveryoneSocial

MARCH 30, 2023

“That’s one of the best parts of LinkedIn: Who is social stalking me? Leaning on the longtail, so to speak, of building out your social presence (and profile) with branded and non-branded content helps buyers understand who you are, and what sets you apart as a vendor. Lily wears many hats.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing Top of Funnel 52

SalesIntel

DECEMBER 6, 2023

Notable sales prospecting tools in the market comprise: LinkedIn Sales Navigator SalesInte RevDrive (Free Linked email extractor) Bambora ZoomInfo UpLead RocketReach Lusha Leadfeeder Apollo.io Zoominfo D&B Hoovers Datanyze Insider RevDriver BuiltWith Free Trial 5. Mailshake Read About – Websites Like Zoominfo 11.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

OCTOBER 20, 2021

Shane McCusker Shane McCusker publishes videos about social media in recruitment, LinkedIn, boolean strings, and social recruiting. TechnologyAdvice also helps vendors connect with their ideal audience and grow their customer base. Watch here 8. He also specializes in recruitment software and how to leverage it to make more placements.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. searching for recipes, directions, or new bars to try out.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Engagio

APRIL 18, 2018

Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. Purchased contact data– buying laser-focused lists from reputable data providers such as ZoomInfo, Dun & Bradstreet, LeadGenius, etc. on is a viable option. Purchased.

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

Zoominfo

DECEMBER 5, 2017

96% of sales professionals use LinkedIn at least once a week and spend an average of 6 hours per week on LinkedIn ( source ). 35-50% of sales go to the vendor that responds first ( source ). Contact ZoomInfo today to learn how we can help you improve your B2B sales outreach efforts! Multi-Channel Approach 23.

Statistics 100

Statistics Cold Calling Peer-to-peer Marketing Qualified Leads 100

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) since they’re clearly in a different business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Jay Baer Jay Baer is a personal favorite of ours at ZoomInfo, and he’s even made an appearance at several of our events and webinars. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Top Rank Marketing

AUGUST 30, 2023

” Alennah Curran Lee Eagle has taken a new position as Senior Account Executive, Strategic Accounts, at LinkedIn*. Make them as clear as possible with everyone — vendors, bosses, employees, executives. Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. Expectations are everything.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Metadata

JANUARY 27, 2022

Do you have an opinion that differs from the echo chamber of LinkedIn? ABM programs are fantastic for…”, you might have run into that LinkedIn echo chamber I mentioned above. What I’m not looking for is for the candidate to mention all the channels we’re well versed in already: LinkedIn, Facebook, email campaigns, and so on.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Learn from the Pros

MARCH 21, 2024

Examples include Company database info providers like ZoomInfo or D&B , publishers, and trade-shows vendors. For example, LinkedIn allows you to search for companies within a particular industry, geographic area, or company size. Examples include Google Ads Data Hub , Snowflake , and LiveRamp.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . In order to spend your budget efficiently with the most learning, start with running conversation ads on LinkedIn. Identify your Vendors/Tech. Partnerships.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Martech Advisor

NOVEMBER 15, 2019

Nancy Nardin, who runs Smart Selling Tools, has spoken at length to MarTech Advisor on smart sales tech that can help drive revenue on the Talking Stack podcast earlier in 2019, based on her experiences putting together an annual compilation of the sales tech vendor landscape , much like it’s famed martech counterpart.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

SalesIntel

FEBRUARY 19, 2024

Read Now – Alternatives to Zoominfo 4. About 73% of prospects engage with a vendor on social media. You can start with free B2B data tools like RevDriver which helps you get the contact and company details of your prospects while visiting their Linkedin profile or company page.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

OutboundView

JUNE 30, 2019

The most reliable B2B contact databases currently on the market are DiscoverOrg and Zoominfo ( recently acquired by DiscoverOrg ). People subscribe to these services because companies like DiscoverOrg and Zoominfo are constantly calling, emailing, and researching to continually keep this information up to date. Database Tools.

B2B Sales 31

B2B Sales Work Management Marketing Management Tools 31

Customer Experience Matrix

AUGUST 18, 2016

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Engagio

NOVEMBER 19, 2020

You can find this information from a variety of sources, including annual reports, LinkedIn, and third-party data vendors such as Dun & Bradstreet and Leadspace. You can source this data from desk research but to be most efficient, tap into the knowledge of data intelligence firms such as HG Insights , ZoomInfo , and Built With.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

SalesIntel

FEBRUARY 19, 2024

Read Now – Alternatives to Zoominfo 4. About 73% of prospects engage with a vendor on social media. You can start with free B2B data tools like RevDriver which helps you get the contact and company details of your prospects while visiting their Linkedin profile or company page.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Vidyard

OCTOBER 28, 2022

I spotted your profile on LinkedIn, and I noticed that you might be facing a few of the challenges that we help our customers address, so I used our data provider [i.e., ZoomInfo] to get your details and tried giving you a call. Try something like the objection response below if you get asked how you tracked down their number. “I

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

SalesIntel

FEBRUARY 28, 2024

LinkedIn Sales Navigator SalesIntel Clearbit UpLead Seamless.ai ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 ZoomInfo G2 Rating: 4.4/5 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations. Datanyze G2 Rating: 4.2/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

OutboundView

JUNE 17, 2019

For B2B, ideally you’re subscribing to database tools like Zoominfo or DiscoverOrg which will give you high quality data. You most likely will need LinkedIn Sales Navigator. If you find a vendor who can start outreach the next day, you should probably look elsewhere. Reps waste so much time dealing with bad data. Investment.

Work Management 34

Work Management Ad Building Marketing Management High Quality Lead 34

Zoominfo

APRIL 23, 2020

You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Watch our 4-part true story of Account-Based Everything: Note: DiscoverOrg acquired ZoomInfo in 2019. Example of an org chart in ZoomInfo. Sloppy Databases Are a Waste of Time.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

FEBRUARY 12, 2021

B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them. Spending an average of 6 hours per week, 96% of sales professionals use LinkedIn at least once a week. What is B2B Social Selling?

B2B 263

B2B Peer-to-peer Zoominfo Top of Funnel 263

Zoominfo

AUGUST 16, 2022

Here’s a sample opening line to incorporate into your talk track: “Hey [prospect name], this is John Smith from ZoomInfo. LinkedIn is a great way to start, or even Twitter. That’s how you stand out from the crowd.” – Bruno Broughton, Manager, Sales Development, ZoomInfo. This line is clear, direct, and concise.

Cold Calling 100

Cold Calling Enterprise Management Work Management Zoominfo 100

Outgrow

MARCH 24, 2023

The company size, the revenue, the headcount the address, the main phone number, and sometimes even appends, the LinkedIn URL. And we also saw our vendors being very fair to us and where we had, to terminate our contracts and things of that nature. And then I was just having conversations throughout on LinkedIn.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Customer Experience Matrix

AUGUST 19, 2016

Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. I know you really want to learn which vendors do which functions, but, as I also explained yesterday, that's not a simple question to answer. There sure is!

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120

SalesIntel

JUNE 16, 2023

ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game. ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game. Main features: LinkedIn filters are compatible with LinkedIn Sales Navigator.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

SEPTEMBER 20, 2018

Unsurprisingly, hard skills in data and marketing are companies’ most sought-after skills in 2018 according to a recent LinkedIn report ( source ). Modern customers conduct most business online—whether they’re researching products and potential vendors or simply looking for a piece of content.

Work Management 193

Work Management Marketing Automation Services Marketing Management Zoominfo 193

Zoominfo

FEBRUARY 12, 2021

B2B professionals are using social media in the same way that B2C consumers are using it: they’re doing research, educating themselves, and establishing relationships with vendors who can help them. Spending an average of 6 hours per week, 96% of sales professionals use LinkedIn at least once a week. What is B2B Social Selling?

B2B 100

B2B Peer-to-peer Zoominfo Top of Funnel 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. However, LinkedIn is less useful to somebody without a deep network.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Strategic-IC

SEPTEMBER 23, 2020

Linkedin is the obvious choice here but there are other media platforms that are worth looking at. So feel free to remarket to this visitor but also review the Account, build out the decision making unit and remarket to the Account in a more strategic way using LinkedIn or other remarketing platforms. You just don’t know. Our advice?

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

LeanData

MARCH 25, 2021

Leading vendors in this space include Salesloft, Outreach, and Groove. LinkedIn Premium/Sales Navigator : It is expensive because there is only one vendor – LinkedIn – but for any GTM motion that involves outbound or selling to large buying teams, there are no real alternatives. .

Work Management 96

Work Management Marketing Analytics Tools Marketing Management InsideView 96