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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s why I interviewed Mathew Sweezey ( @msweezey ).

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Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard

Comments on the News “Business travel came to a halt last year, but we were able to help Corporate Traveler quickly adjust their sales tactics through engaging, relevant video,” said Tyler Lessard, Chief Video Strategist and VP of Marketing, Vidyard. Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC

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Corporate Traveler Transforms its Business with Vidyard and Salesforce

Vidyard

Comments on the News “Business travel came to a halt last year, but we were able to help Corporate Traveler quickly adjust their sales tactics through engaging, relevant video,” said Tyler Lessard, Chief Video Strategist and VP of Marketing, Vidyard. Salesforce and others are among the trademarks of salesforce.com, inc. *??IDC

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Leveraging social media is a familiar tactic for individuals. Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. But in sales, you’re out in the cold if you don’t have a browser open to LinkedIn. LinkedIn is more buttoned up. Stay Tuned.'

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6 Key Ways Sales and Marketing Should Collaborate on Content

Brandpoint

The modern buyer is digitally driven, socially connected, mobile and empowered, with nearly unlimited access to information and people,” notes Jill Rowley on Salesforce.com. Although the tactics and strategies used to achieve these goals will differ, both … will be working with the same end goal in mind.”

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The Prophets of Profit: Predictions for ABM Success in 2021

Engagio

CEO at Marvel Marketers | LinkedIn. COO at LiveRamp B2B | LinkedIn. Investing in B2B measurement solutions not only fills the tactical gaps in a traditional ABM platform-only approach but can, bigger picture, yield better-qualified leads and better articulate the value of an ABM program. CMO at Uberflip | LinkedIn.