Linkedin and Research - B2B Marketing Zone

How To View Any Profile On LinkedIn

Digital B2B Marketing

DECEMBER 20, 2012

You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1. I’m sure it has happened to you too.

Profiling

Profiling Linkedin Google Paid Search Agency

Which Social Network is Right For B2B Marketing?

Digital B2B Marketing

APRIL 28, 2011

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Unless your audience cleanly matches a common research segment, there is likely limited information available about what social networks they are actively engaged with.

Social Networks

Social Networks Network Marketing Social Marketing B2B Marketing

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

SEPTEMBER 27, 2011

According to research, buyers only engage with companies directly during the last 40% of their research process. When you insist on registration, you are in effect telling prospects: We don’t want to be involved in the first half of your research. We are only willing to engage with you on our terms and timetable.

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

SEPTEMBER 27, 2011

According to research, buyers only engage with companies directly during the last 40% of their research process. When you insist on registration, you are in effect telling prospects: We don’t want to be involved in the first half of your research. We are only willing to engage with you on our terms and timetable.

Paid Search Agency

Paid Search Agency Marketing Automation Services PR Demand Generation

B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

MAY 31, 2012

With a growing body of research showing current marketing practices are consistently delivering bad data, it is time for change. One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). What Is Your Content Really Worth? Rather than providing a real phone number, they make something up.

B2B Marketing

B2B Marketing Planning B2B Webcast

Online Marketers are Creepy

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. Only two people told me they liked the ads or the ads were relevant. Both are marketers.

Online Marketing

Online Marketing Peer-to-peer Paid Search Agency Telemarketing

Online Marketers are Creepy

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. In research from IDG Connect and MarketingSherpa , 79% of marketers say peer best practices have an impact, yet only 48% of buyers agree. Only two people told me they liked the ads or the ads were relevant. Both are marketers.

Online Marketing

Online Marketing Peer-to-peer Paid Search Agency Telemarketing

Three Reasons Content Curation is Overrated

Digital B2B Marketing

JUNE 11, 2012

Similarly, a research librarian is valuable. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. Content curation can be a valuable activity. Done well, it can make you a recognized resources for news and information and keep you in front of your audience.

Curation

Curation B2B Thought Leadership Thought Leadership Emarketing

Content Curation: The Oldest Media Activity

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. Don't dismiss research for gut. You want. |

Curation

Curation Activities Media B2B Thought Leadership

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

JULY 28, 2011

It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn. Filed under: Branding , Measurement , Media , Research , Social Media. Human behavior isn’t cut and dry.

Social Media

Social Media Media CMO Marketing Mix

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

JUNE 21, 2011

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. Twitter again. Link expansion.

Linkedin Content Ideal Customer Profiles Aggregators

The Future of Media and The Role I Want to Play

Digital B2B Marketing

FEBRUARY 13, 2012

To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. If so, I would love to connect with you on LinkedIn. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression.

Demand Generation Agencies

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LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin Media B2B Digg

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

JANUARY 22, 2014

About two weeks ago, two equity research analysts at Cowen & Co surveyed 50 ad buyers. 60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions.

Paid Search Agency

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What Online Marketers Know About You

Digital B2B Marketing

JUNE 18, 2014

Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. Media Research advertising big data BlueKai data IRI Oracle webbula' No, this data will not allow marketers to deliver advertising that is relevant or interesting to me.

Online Marketing

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Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

FEBRUARY 16, 2015

Someone downloaded your perspective on industry trends, market research you sponsored, or your tip sheet. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Not only will you see better results, you will be testing programs that are more like the ones you will ultimately roll out. Jumping Straight to Sales. via Flickr cc.

Buy

Buy B2B Marketing Advertising Agencies Planning

Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

MARCH 28, 2011

Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post.

Twitter

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8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

JULY 19, 2012

Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? These eight tips will give you new ways to evaluate publishers without relying on publisher’s own audience research, which usually cannot be compared across sites. Are there comments or active discussion taking place on the site?

Advertising Agencies

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. B2B marketing thought leaders champion social media.

Social Marketing

Social Marketing B2B Marketing Enterprise Management B2B

Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Social Media

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That's John Doe to You

Digital B2B Marketing

MARCH 24, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content , Demand Generation Tagged with B2B marketing , lead generation , registration Like Be the first to like this post. We expect bad behavior, and we lie to avoid it. Are you ready to market your marketing and begin changing perception and behavior?

B2B Thought Leadership

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Facebook Is Bigger than the Numbers

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , News , Research Tagged with Digital Media , Display , Facebook , News , Stats Like Be the first to like this post.

Facebook

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Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

APRIL 7, 2011

Optimize towards broader reach and lower frequency placements, counter to both traditional marketing theory and research on online brand lift. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Maybe you don’t start here. Your plan reflects your brand objectives, at first.

Click Rate

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Set Your Content Free

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. As a client once told me: If you must have a registration form at all, keep it short. People aren’t willing to make up that much information for your content.

Peer-to-peer

Peer-to-peer Content Digg Demand Generation

Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

APRIL 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post. A marketer during the week, my weekends are often spent with family in the garden, which has grown well beyond its small corner.

Social Media

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Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

MARCH 31, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. And start serving and growing your audience. Treated well, it is a key competitive advantage and a barrier to entry for newcomers in your market. It is your marketing gold.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies

Connecting Thought Leadership to Sales

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Are marketing, sales and product aligned? If not, you need to ensure your organization, not just your marketing , is aligned around a common idea.

Thought Leadership

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Online Advertising WILL be Regulated

Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. But data collection and profiling will continue , accompanied by a new disclosure and opt-out. What is your opinion? Will regulation make a big difference in industry practices? If not, what will?

Advertising Agencies

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Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 9, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. What marketing activities today have become too comfortable, delivering positive measured results but pissing off people at the same time? Part two, with marketing activities still prevalent today, will be published next week.

Enterprise Management

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Email List Rental: Approach with Caution

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. With list management practices like this at Ziff, and possibly many other B2B list providers, it is no wonder marketers say the effectiveness of B2B email list rentals is decreasing.

Enterprise Management

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 15, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Check out kikin.com for an example of a browser plugin that limits auto-play audio today. What other marketing activities belong on the list? Share your comments below or send them to me on twitter at @wittlake.

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Four Insights for Cloud Computing Marketers

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. There is a lot of great data in the research, if you market cloud computing services, it is worth downloading and spending a few minutes with the slides.

Enterprise Management

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership

Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

MAY 14, 2013

Although the exact numbers will be different in your market, the fact remains: increasingly, buyers are researching and purchasing on their own terms, not on yours. When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. 78% of B2B buyers start with search.

B2B Marketing

B2B Marketing Campaigns Planning B2B

B2B Marketing Zone

Digital B2B Marketing

How To View Any Profile On LinkedIn

Which Social Network is Right For B2B Marketing?

Webinars

Trending Sources

Buyers to Marketers: Don’t Call Me, I’ll Call You

Webinars

Buyers to Marketers: Don’t Call Me, I’ll Call You

B2B Marketers Are Begging For Bad Data

Online Marketers are Creepy

Online Marketers are Creepy

Three Reasons Content Curation is Overrated

Content Curation: The Oldest Media Activity

TV Really Is Easier to Measure than Social Media

Is LinkedIn Really for Sharing Content?

The Future of Media and The Role I Want to Play

LinkedIn is the New B2B Media Powerhouse

Why The Analysts Are Wrong About Twitter’s Ad Platform

What Online Marketers Know About You

Top 3 Media Buying Mistakes B2B Marketers Make

Twitter IS Social « Digital B2B Marketing

8 Tips for Evaluating B2B Online Advertising Opportunities

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Social Media and Selfless Social Good « Digital B2B Marketing

That's John Doe to You

Facebook Is Bigger than the Numbers

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Set Your Content Free

Making Your Social Media and Your Garden Deliver « Digital B2B.

Your Audience is Gold « Digital B2B Marketing

Connecting Thought Leadership to Sales

Online Advertising WILL be Regulated

Part One: Marketing Measurement and Pissing People Off

Email List Rental: Approach with Caution

Part Two: Marketing Measurement and Pissing People Off

Four Insights for Cloud Computing Marketers

Online Advertising Metrics: A Simple Framework

B2B Marketing: Moving Beyond Campaigns

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