Valasys

DECEMBER 16, 2019

Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). Invest in Visual Storytelling using Facebook Ads: For generating the top Facebook Ad ideas for B2B businesses, the companies will require to think outside the box. So, if you’re a B2B SaaS marketer undoubtedly Facebook advertising is for you.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Convince & Convert

MARCH 19, 2018

Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people. Here, the non-profit brand has brilliantly humanized a pressing political issue using the power of storytelling: 3. Pinterest or LinkedIn) will expand its reach with little effort.

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Valasys

FEBRUARY 24, 2020

Similarly, podcasts are also an impactful way of creative storytelling that can be leveraged by the marketers for branding & reflecting on the value proposition of goods or services. Employ the Right Forms of Content: The year 2020 is a year of video marketing & podcasting.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Valasys

JULY 29, 2019

By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important. Let’s delve into some ways employing emotional analytics in B2B omnichannel content strategies can be beneficial for the businesses: 1.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MAY 27, 2020

” Also, the marketers should draft their pieces of content according to the demographic, firmographic, technographic, psychographic, past browsing behaviors, and researching habits and intent-data of their ideal prospects and customers. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Do they value longer storytelling or would they rather see a list of the main points? Why is now the time to invest in making that goal a reality? What is your niche audience's ideal communication style? The when.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

With their psychographics in mind, let’s understand how your target audience wants to be communicated with. Do they value longer storytelling or would they rather see a list of the main points? Why is now the time to invest in making that goal a reality? What is your niche audience's ideal communication style?

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Martech Advisor

JANUARY 16, 2020

Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. While it’s a challenge to make something go viral, using storytelling techniques that encourage audience participation can definitely drive engagement.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Spiralytics

AUGUST 24, 2023

One of the ways to achieve effective social media branding is by publishing cohesive content across platforms such as Instagram, LinkedIn, TikTok, and YouTube. For example, a brand might employ a professional tone on LinkedIn while adopting a fun and casual tone on Instagram. It helps in tailoring content to resonate with the audience.

Social Media 118

Social Media Brand Identity Branding Media 118

Unbounce

AUGUST 6, 2021

Jump on Quora, Twitter, Instagram, Reddit, LinkedIn, and YouTube to find out what your audience is curious about and how they engage with those topics online. Think about this in relation to the points mentioned above: social presence, problem-focused storytelling, pricing, product features, and customer service. Other Social Channels.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

EMagine B2B Blog

NOVEMBER 14, 2023

This includes demographics, psychographics, preferences, pain points, and behaviors. Many successful content marketing strategies incorporate storytelling to make the content more relatable and engaging. Storytelling helps create a connection with the audience and makes the content memorable.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Martech Advisor

JANUARY 28, 2020

Social Media Advertising: Social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, allow you to promote your content to your target audience through precise targeting capabilities. You can segregate users based on their demographic, geographic, and psychographic characteristics. Use Marketing Storytelling.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Valasys

FEBRUARY 17, 2020

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. 7) Adopt Omnichannel Attribution Modeling & Employ Visual Storytelling : Your customers are everywhere & you need to meet them where they are.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

DivvyHQ

MAY 1, 2019

Adele Revella , author and CEO at The Buyer Persona Institute points out that we focus too heavily on psychographics and demographics in developing buyer personas. For this reason, we content pros can’t allow psychographics or demographics to inform the content we plan. Content has to entice them on a deeper, more personal level.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. This facilitated attribution for all LinkedIn ads in one place.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Martech Advisor

AUGUST 29, 2019

If so, what are their characteristics, interests, purchasing power, and other demographic, geographic, psychographic characteristics? Rich Media: There is a lot of space for storytelling for e-commerce stories. If you have any questions about E-commerce marketing, ask us on LinkedIn , Facebook , or Twitter. Google Trends.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Scoop.it

JULY 15, 2021

Storytelling through threads. LinkedIn best practices. Conduct market research with a small group of customers to obtain psychographic information on your customer’s lifestyles, goals, pains, habits, interests, and values. Storytelling through threads. Now, onto LinkedIn. LinkedIn best practices.

Social Media 93

Social Media Marketing Budget Practices Social Marketing 93

Martech Advisor

JANUARY 22, 2020

Practice Marketing Storytelling. Storytelling is a commonly used technique in marketing because it evokes an emotional response and influences the purchase decision. Social media storytelling doesn’t always have to be a tear-jerker. Example of Oreo's Well-Known Humor in Social Media Storytelling.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Martech Advisor

FEBRUARY 25, 2020

Digital marketing channels allow you to segment your target audience based on demographic, psychographic, and geographic characteristics. Major social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have become saturated. Ask away on Twitter, LinkedIn , or Facebook. Explore Other Social Media Platforms.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145