Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus
Martech Advisor
MARCH 13, 2020
The team should ideally consist of a few executive members and in-house PR or marketing people. It helps to work with a PR agency in case the in-house personnel doesn't have this kind of experience. To conduct meetings, they largely rely on communication apps like Slack or Skype and Zoom for video conferencing.
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