B2B Marketing Traction

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Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements.

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B2B Marketers: How to Use LinkedIn Endorsements

B2B Marketing Traction

LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! I’ll write about my opinion that it’s too easy in another post. Why Did LinkedIn Add Endorsements? You can’t input your own recommendations on LinkedIn. How Do Endorsements Work on LinkedIn?

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4 Reasons to Get Recommendations on LinkedIn First

B2B Marketing Traction

Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. I recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.

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Dear LinkedIn Member – About Your Invitation To Connect

B2B Marketing Traction

On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. You do not have your photograph on your LinkedIn profile.

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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn. while mitigating risk.

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Social Media Marketing: Where Do I Start?

B2B Marketing Traction

Business to Business marketers should start with LinkedIn. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Over 90 percent of corporations use LinkedIn to search for skilled workers.

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Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. There is a good discussion about this on LinkedIn that I waded through – Elyse Devries, Alterian SM2, recommends that corporate business blogs be contained in the corporate website. What’s your opinion?