Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. You can reach me via my Twitter , LinkedIn. Jamil Ahmed – CEO at Reinforce Lab. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Discover Your Social Media Influencers Today! . CLICK HERE FOR A FREE TRIAL!

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

APRIL 4, 2017

Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry.

Lead Scoring 0

Lead Scoring Lead Ranking Marketing AI Marketing Management 0

Onalytica B2B

APRIL 5, 2018

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios ?. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. Facebook is currently the most used social media networking website in the world, with 1.5 Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

AUGUST 7, 2018

Bio: Top 3 LinkedIn Brand Ambassador / Brand Influencer w/ Verizon, Motorola and HTC. Currently Social Media Director / Content Marketing Strategist at G Media Studios. I began my social media career officially back in 2010 working at the U.S. Location: Hollywood, California. million in 2010 to $230 million in 2013.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

FEBRUARY 20, 2017

Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. and the influencers you don’t.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

FEBRUARY 24, 2016

Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. of salespeople who incorporated social media into their process outperformed their colleagues.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Onalytica B2B

SEPTEMBER 14, 2017

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

OCTOBER 4, 2017

In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? What kind of comments were out there on social media before compared to now?). ” Tim McLoughlin , Head of Social Media, Hotels.com.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

MARCH 22, 2017

Any person who has ever had any social interaction has either wielded influence or been influenced, and while social media undoubtedly plays a big role in influence today, it’s not all encompassing. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

APRIL 26, 2018

Post event, keep hashtags alive, or set up Facebook/LinkedIn groups where influencers can continue to communicate, share content and discuss collaboration ideas. Each audience will have different a type(s) of influencer that influence them, different content types that they enjoy, and different social media platforms that they engage on.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. Virtual Social Media. Lunn Farrow Media.

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

MAY 25, 2018

In the era of Internet is difficult to pick up a couple of Big Data influencers, as we have blogs, articles in the traditional media, twitter, linkedin and so many sources where we share information. Tim O’Reilly – Founder & CEO O’Reilly Media. WHICH BIG DATA INFLUENCERS INFLUENCE YOU?

Work Management 138

Work Management Marketing Management Ethics Advertising Agencies 138

Onalytica B2B

JANUARY 18, 2018

I really like Ann Handley & MarketingProfs who focuses on B2B marketing in general, Rand Fishkin of Moz , who specializes in SEO, Neil Patel for general digital marketing tips, especially around demand generation, Kim Garst for social media tips and Gary Vaynerchuk for general business advice.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

OCTOBER 30, 2018

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Bio: Rob is the CEO and Editor-in-Chief of content development firm RSL Media, specializing in helping enterprise companies achieve their revenue goals through exceptional buyer-aligned content programs targeting small and midsize businesses (SMBs).

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

NOVEMBER 14, 2017

Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations. Two: drop me an email andrea@learnedon.com or connect via LinkedIn. Location: Seattle, WA, USA.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

SEPTEMBER 12, 2017

Angela Lipscomb highlights the idea in her LinkedIn post that utlimately, every brand’s end goal is to evoke action- whether that’s downloaded content, visiting a webpage or considering your software. High resonance signifies that an influencer’s content gains traction and drives engagement. Content needs to be exclusive.”

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

MAY 25, 2018

In the era of Internet is difficult to pick up a couple of Big Data influencers, as we have blogs, articles in the traditional media, twitter, linkedin and so many sources where we share information. Tim O’Reilly – Founder & CEO O’Reilly Media. WHICH BIG DATA INFLUENCERS INFLUENCE YOU?

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Onalytica B2B

AUGUST 31, 2017

Connect with me on LinkedIn , Twitter , or email me on michael@marketinginsidergroup.com. I like helping brands to completely transform the way they think about marketing and activate their whole company to reach customers. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU?

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

JULY 15, 2015

LinkedIn Marketing. Social Media Today. @Demandbase. Demandbase. JasonMillerCA. Jason A Miller. rickwhittington. Rick Whittington. LinkedInMktg. JeffZelaya. Jeff Zelaya. TonyZambito. TonyZambito. CRyanFusionMkt. Christopher Ryan. Really B2B. Scot McKee. TheMezzGroup. The Mezzanine Group. Exchangeleads. Exchangeleads. socialmedia2day.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Onalytica B2B

JANUARY 18, 2017

But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Third Door Media. LinkedIn Marketing. Not only will new machine learning marketing tech disrupt the jobs of ad managers, but many more, too.” ” Matt McGee – Editor-In-Chief of MarTech Today. Tech Junkie.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

MARCH 18, 2015

Paul Sonnier is the founder of the 30,000+ member Digital Health LinkedIn group and creator of The Story of Digital Health , a website containing resources for Digital Health professionals. Make sure you join his LinkedIn group and follow him on Twitter @Paul_Sonnier to stay up to date on everything digital health. Rock Health.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

FEBRUARY 28, 2018

Social Media Marketing World is the premier event for all social media marketers. If you’re keen to keep up to date with the ever-changing nature of social media and discover the latest tactics, this is the place to be. This year it’s taking place in San Diego from Wednesday February 28th to Friday, March 2nd, 2018.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

SEPTEMBER 20, 2017

While every brand is different, B2C brands tend to gravitate towards more image-centric social media platforms such as Instagram, as well as Blogs, Facebook YouTube and Twitter, whereas B2B brands favour Twitter, Blogs and LinkedIn. “Often marketers just look to where their audience’s attention is.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

APRIL 20, 2016

Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. “The digital media landscape is complex.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

FEBRUARY 17, 2016

It’s an incredibly exciting time and I thoroughly enjoy reporting on breaking news as it occurs in my 40,000+ member Digital Health group on LinkedIn and via Twitter, at @Paul_Sonnier “ Ian Moyse – Board Member Eurocloud (UK) , FAST & Governance Board Member Cloud Industry Forum . Oxford Media. CloudEXPO ®.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

JULY 16, 2018

Whereas content creation, consumer control, brand choice and media channels are all on the rise. Jason Miller – How LinkedIn Uses LinkedIn for Marketing. Previously, he was the senior manager of social media strategy at Marketo. Measure the SSI scores on LinkedIn. Pitfalls to avoid: Lack of clear objectives.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

SEPTEMBER 27, 2017

” Tim McLoughlin , Head of Social Media, Hotels.com. ” Jason Miller , Global Content Marketing, LinkedIn. Social Media Strategy to understand what channels and tactics will work best. Social Media Strategy to understand what channels and tactics will work best. Social Media Presence to have credible outreach.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Onalytica B2B

SEPTEMBER 5, 2017

You can use this blog post to understand what is driving the online debate and who is most influential in the focus area that you really care about in your role whether it is Social Media, Lead Generation, Branding, Video Creation, Sales or Influencer Marketing for example. Social Media. Social Media. Digital Marketing.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

JUNE 30, 2015

We passionately believe that great content needs great activation to drive the earned media exposure and who better than trusted 3rd party influencers to share your content. Having a solid content marketing strategy in 2015 is essential, it’s like having a mobile friendly website or a social media presence. Social Media Today.

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Onalytica B2B

AUGUST 30, 2017

Key Topics: Marketing Strategy, Integrated Marketing, Content Marketing, Influencer Marketing, Social Media Marketing, Search Marketing, Digital Marketing, Online Marketing, Public Relations. But here are 5 that are top of mind: Beverly Jackson – Social Media. Location: Minneapolis, USA. Again, there are so many.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

JANUARY 17, 2017

Interestingly when searching for people that work in Influencer Marketing on LinkedIn there are currently 20,580 results for the search term ‘Influencer Marketing’ and 1,549 for ‘Influencer Relations’ – so 22,129 in total. To put this into context, there are 5.8 Also, what do people actually mean by the term Influencer anyway?

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

MAY 6, 2016

” Paul Sonnier – Founder, Digital Health group on LinkedIn , Creator, Story of Digital Health. “Concurrent with founding the Digital Health group on LinkedIn (now counting over 45,000 members), I have defined and promulgated the modern definition of ‘digital health’ around the globe. Cox Target Media.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0