Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MARCH 13, 2018

Publications want high-quality thought leadership content submitted by industry experts , not people who have only their own interests at heart. Our report found that 71% of editors see overly promotional content as a major problem. Editors prefer revised, thoughtful content, free from grammatical errors and loose ends.

Thought Leadership 134

Thought Leadership Guidelines Custom Publishing Rules 134

Adobe Experience Cloud Blog

APRIL 25, 2017

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. Let’s take a look at some of the highlights. Educating the Future of Marketing. Some of the best moments?

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Adobe Experience Cloud Blog

AUGUST 6, 2019

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. Follow these tips to tell a single story: Talk To Your Teams.

Top of Funnel 134

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Anyone who looks for contact info is likely to scroll to the bottom of the page, where they’ll find links to Facebook, LinkedIn, Twitter, Google+, and YouTube. On the other hand, if your audience is career women, then LinkedIn is a better place to start. Stop the Constant Promotion. Understand Your Audience.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

JULY 16, 2015

Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Facebook and LinkedIn both offer this feature (although on LinkedIn it’s called “Direct Sponsored Content”).

Social Media 48

Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. One person might respond best to a LinkedIn message. You’re at the event to promote your business. Add Some Marketing Magic. Reach out to people indirectly as well. Fill Calendars. But guess what?

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JULY 13, 2018

You can apply this approach to advance account-based marketing (ABM), which promotes sales-and-marketing alignment by focusing only on key target accounts that match your company’s ideal customer profile. “The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.”.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

JANUARY 19, 2017

At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more). We use our own marketing automation platform and Marketo Sales Insight application. In our case, we use LinkedIn Sales Navigator to personalize our outreach.

Marketing Automation Services 48

Marketing Automation Services Budget Programs Tools Tips 48

Adobe Experience Cloud Blog

MAY 19, 2017

When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. You can answer any question related to these topics, but you can also use these answers to promote your own content. The Marketing Benefits of Quora.

Paid Search Agency 133

Paid Search Agency Ads Budget Programs CTR 133

Adobe Experience Cloud Blog

JUNE 6, 2018

Example Strategy: Publish new posts to the company blog to promote gated content. Example Metric: Track the number of gated content downloads over 90 days, specifically gated content that was promoted with blog posts published during that timeframe. Share your thoughts in the comments below!

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Marketo and Ascend2’s Marketing Automation Strategy Survey. Your marketing automation manager may spend a lot of time writing and reviewing promotional copy and catchy headlines for different channels, so writing must come naturally to her. Marketing automation customer communities, such as Marketo Community.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Adobe Experience Cloud Blog

DECEMBER 20, 2016

You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions. That’s why I encourage my team at LinkedIn to make data our playground. We use data to: Enhance our creative: Data deeply informs the creation of our content and how we promote it.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Marketo Demand Generation 48

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). I’d love to hear your thoughts in the comments below. Top Social Media Sites. How to Create a Successful Social Media Marketing Strategy.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

SpotMe Blog

SEPTEMBER 15, 2022

You don’t just promote your product once and then sit back and watch the magic happen. So, if you create a stage in your industry to talk about hot topics and show thought leadership, and re-use that content after your events, you’ll keep your brand at the forefront of people’s minds and create trust. They stay online forever.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

NOVEMBER 14, 2016

Or if several accounts are e-commerce stores, you can promote a case study featuring a known brand in the same industry. On LinkedIn, for example, you can easily target people who work in specific companies natively within its interface. Use Dynamic Content in Emails. Answer in the comments section below!

Account Based Marketing 48

Account Based Marketing ABM Marketing Budget Marketing Automation Services 48

Circle Studio

NOVEMBER 8, 2018

Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion. While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Adobe Experience Cloud Blog

AUGUST 28, 2015

The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What’s that?

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Adobe Experience Cloud Blog

OCTOBER 31, 2017

For LinkedIn and Facebook, we ALWAYS look to change the message, despite having the same asset. For marketers, this can be an interesting way to look at the competition’s digital hand when creating your strategy, and something to consider when creating multi-tiered promotions and offers. Understand Your Audience.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

JULY 22, 2016

Avoid adding promotional language in the subject line or your email could be flagged as spam. While the CAN-SPAM act allows a transactional email to be used for promotions, the message of the email should primarily be transactional in nature. Use a subject line that clearly summarizes the purpose of the email.

Email Marketing 48

Email Marketing Cross-Selling Phishing Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 11, 2016

It’s no secret that social media is in its prime, and that Twitter is in good company with leading contenders like Facebook, Instagram, and LinkedIn, each offering unique ways for marketers to advertise and reach their target audience. Share your thoughts in the comments section below. Marketers can achieve higher engagement.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Adobe Experience Cloud Blog

AUGUST 26, 2014

At Marketo, all stakeholder have access to our social editorial calendars. It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. You’ll take your social marketing out of a silo. Social Media'

Marketo 48

Marketo Sample PR Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Facebook, LinkedIn, and Twitter). With offers, promotions, contests, and content, you can engage your audience more deeply and drive conversion—from a form fill to a purchase. It allows you to actively engage with your buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information.

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

APRIL 7, 2015

Essentially, this data is infused into an ad platform , like Google, Facebook, or Linkedin, which then leverages it to drive relevant audiences to engage with you on your website. For example, if you’re promoting a marketing automation tool, such as Marketo, to the eCommerce industry, the copy might say: “reach more buyers online”.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

MARCH 25, 2014

Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Whether you’re promoting an event, new product, special deal, or webinar, your cover photo is the perfect place to highlight your most important promotion. Read some more ideas for creative cover photos here.). Social Media'

Social Media 48

Social Media Media Marketo Ideal Customer Profiles 48

Adobe Experience Cloud Blog

JANUARY 28, 2015

The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog. I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Adobe Experience Cloud Blog

APRIL 15, 2016

When your prospects opt out of promotional emails or phone calls, it does not necessarily mean they’ve become cold. LinkedIn and Instagram, for example, are fairly engaging, albeit somewhat pricey. Tech news site CNET won 8% of their inactive subscribers back with a well worded message and a chance to be entered into a sweepstake.

Marketing Automation Services 48

Marketing Automation Services Ad Frequency Thought Leadership Marketo 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. The concept of researching harkens back to the good ol’ college and high school days of writing a well thought-out essay. Be aware of what they are promoting!

Marketing Automation Services 48

Marketing Automation Services Tips Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JULY 28, 2014

You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. Marketo also offers training courses through our University , which run the gamut of marketing-specific skills – everything from leveraging social marketing to building multi-stream engagement programs.

Marketing Analytics Tools 48

Marketing Analytics Tools Marketo Marketing Management Class 48

Adobe Experience Cloud Blog

NOVEMBER 13, 2019

Rampton, founder and CEO of the payment processing company Due, knows what it means to go from being virtually unknown to becoming an industry thought leader through writing, blogging, and staying active on social media. The problem is that many business executives don’t understand what it takes to be a genuine thought leader.

Thought Leadership 120

Thought Leadership B2B Thought Leadership Effectiveness Business 120

Adobe Experience Cloud Blog

JUNE 30, 2015

12:30PM – 1:30PM: While I check in on our corporate Twitter, LinkedIn, and Facebook accounts to see how promoted and organic posts are performing, respond to any comments that we may have received, and pull metrics, my teammates and I have lunch and chat over our favorite drink (Can you say Kombucha?!)

Social Media 48

Social Media Work Management Media Thought Leadership 48

Marketing Insider Group

MARCH 25, 2013

All along that journey, the importance of content and integrating optimization with publicity played a key role in being able to win clients like McKesson, a $100 billion healthcare technology company, CA, HP, Radian6, Marketo, StrongMail and many others. Unless of course you pay to promote your Facebook updates. Photo Source.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Adobe Experience Cloud Blog

AUGUST 6, 2019

In a survey from JointheDots and LinkedIn, a majority of the 7,000 respondents—largely salespeople and marketers—said that misalignment between the two departments leads to poor financial performance, an unsatisfactory customer experience, and lower customer retention. Follow these tips to tell a single story: Talk To Your Teams.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Paid Search Agency Storytelling 56

Adobe Experience Cloud Blog

MARCH 1, 2016

LinkedIn: The World’s Largest Professional Network. LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. Focused entirely on business, LinkedIn’s users can provide valuable insight into any industry. You might be surprised.

Communities 48

Communities Marketing & Strategy B2B Thought Leadership Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 19, 2013

Both companies promote the webinar and we share the leads. For example, here’s a webinar we ran with Marketo, The Ultimate Revenue Engine: Maximizing Results Through Inside Sales and Marketing Automation. Everybody who participates will earn exposure and get the chance to showcase their thought leadership and expertise.

Advertising Agencies 48

Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. It’s a fairly easy and inexpensive way to promote your brand subtly.

Social Media 48

Social Media Social Marketing Media Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. Social as a Thoughtful Business Channel. But times have changed – IT’s reign over social engagement is simply over. Do not lie.

Social Media 48

Social Media Media Work Management Marketing Management 48