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Should Your Manufacturing Company Use Social Media?

Brandpoint

It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. However, that is no longer the case. With over 4.2

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

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Social Media Tips for Any Size Manufacturing Marketing Department

Brandpoint

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. Respond promptly to comments and messages to foster customer engagement and loyalty.

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

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Marketing Attribution 101: Your Guide to Getting Started

SmartBug Media

Let's say that someone sees your ad on LinkedIn about a helpful ROI calculator. The lead source might be LinkedIn paid social (or just paid social if you're bucketing things), and then the conversion event, assuming that they downloaded that ROI calculator or filled out a form to get it, would be content download or the ROI calculator.

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5 Ways to Generate More Leads Through Email Marketing

Vision6

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. Paid social ads — create promotions on platforms like Facebook and LinkedIn to retarget website visitors or generate new leads. Your website forms are one of your best email lead generation tools.

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How to Create Company Culture Videos That Delight Audiences

Vidyard

That swift video journey through a company’s storied history. They’re all company culture videos. Some of the more common benefits of culture videos are: Increasing team morale Improving recruitment results and fit Expanding your audience Building brand loyalty Basically, it all comes down to increasing brand affinity.