Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Image via Unsplash. In many modern organizations, the right hand doesn’t always know what the left hand is doing.

Curation 146

Curation Paid Search Agency Lock-In Thought Leadership 146

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. I have been doing online reputation management (ORM) for clients since 2003.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

Ad Building 105

Ad Building B2B Business Skype 105

EveryoneSocial

SEPTEMBER 21, 2020

As a company who values engagement on social media you may have an employee advocacy program running in your organization. There are plenty of social and internal campaigns you can run in an employee advocacy platform. A simple HR campaign is to include new hires and encourage others to connect or follow their social accounts.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Marketing Insider Group

SEPTEMBER 20, 2021

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. Start by compiling data about those who already engage with you on social media. Define Your Social Media Goals.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

EveryoneSocial

DECEMBER 17, 2020

We love providing educational material and insights into the value of social media, employee engagement, employer branding, employee communications, etc. Now, this data was pulled as of mid-December 2020 so remember that our social accounts and reach are certainly growing and have probably increased since this was written.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Wondering Out Loud

AUGUST 5, 2009

TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect. For those keeping score the article points out that this is WSJ’s second attempt at building a social/professional networking site.

Linkedin 40

Linkedin Lock-In Social Networks Lead Scoring 40

Hubspot

SEPTEMBER 4, 2019

It’s not enough to have the wondrous capabilities all these different apps offer, especially if each is locked in their own silo. At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. And these stacks are growing, even in the SMB space.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Optinmonster

NOVEMBER 18, 2019

It integrates well with almost all social networks and has a well-designed API integration and smart caching. Displays images in a lightbox for eye-catching animations with smart media preloading. Using SpiderLink is also a great way to use social proof on your website and posts. Flow-Flow (Freemium). Lightbox galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. This Time, It’s Personal. A few examples. Start Twittering.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Convince & Convert

MARCH 10, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. We had an advertisement editorial calendar for print ads in an Excel sheet.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Convince & Convert

DECEMBER 29, 2015

The social media folks have their editorial calendar, your blog editor has something completely different, your community manager is planning events and Twitter Chats with something else, and your manager has a separate project calendar for all of these folks. Use an Editorial Calendar to Plan Your Content. It was bad.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. The General Guideline.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

JANUARY 4, 2012

Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. The thing is, Google+ isn't out to be the largest social network in the world.

Google 28

Google Work Management Marketing Management Social Networks 28

Hubspot

JANUARY 19, 2015

2) Social Media Posts. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business. According to a survey by Social Media Examiner , 92% of marketers indicate that social media is important for their business.

Content 28

Content Webinar Metrics Template Social Networks 28

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. Much of this information was locked up in Excel spreadsheets owned by individual reps.

Process 50

Process Word of Mouth Forecasting Lock-In 50

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Indeed, it is currently the reigning champ for promoting many types of Websites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Pure social listening needs. $ Frequently Asked Questions. What is Hootsuite? Hootsuite cons.

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. Written by Bernard Lunn / May 21, 2008 11:15 AM. /

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

JANUARY 16, 2017

Social media allows us to identify interested prospects earlier in the buying cycle, long before they come to your website or open your emails. Almost every buyer starts his research in social channels, looking at brand pages, interacting with peers, and discussing hot topics. Let’s Make a Deal.

Top of Funnel 154

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 154

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples. For examples, see the Pitches section on TechCrunch.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Hubspot

APRIL 9, 2013

Whether you''re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking becomes the norm. Networking” is a buzzword that many of us have a serious love/hate relationship with.

Personalization 28

Personalization Effectiveness Co-Registration Network Marketing 28

EveryoneSocial

AUGUST 12, 2020

And while there are many factors that contribute to how aware people are of your company, one of the biggest outlets are social media platforms. Below you’ll learn more about the social share of voice and tips to increase your brand visibility through social networks. What is Share of Voice?

Paid Social Agency 69

Paid Social Agency Paid Search Agency Companies Best Practices 69

EveryoneSocial

NOVEMBER 28, 2018

Below are ten social selling strategies you cannot afford to dismiss. In fact, the companies (and their employees) who really nail social selling make the “transaction” feel like more of a two-way conversation, one that provides more value to the listener than to the communicator. What does social selling involve?

Top of Funnel 84

Top of Funnel Marketing & Strategy Cold Calling Digital Marketing Funnels 84

Convince & Convert

MARCH 15, 2012

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. the Social Pros Podcast from soggy South by Southwest in Austin. Live here at the SpreadFast Social Lounge is our.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Biznology

DECEMBER 30, 2014

I also have search locked down. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. Social Video Distribution 2.1 LinkedIn 2.4 In general, the more places you share your video, the better. Landing Pages 1.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Social Video Distribution 2.1 LinkedIn 2.4 If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. Be strategic and selective, and always measure your results. Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

KEO Marketing

JANUARY 27, 2015

Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Now, it is just the opposite.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. He has a simple, yet really elegant, way of connecting with people on a human level that comes through, even on website copy. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48