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Achieving Links That Matter: How To Use Research And Data Driven Journalism

Search Engine Journal

Link building is one of the most difficult strategies in an SEO project. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms. Original research makes great linkbait! First of all: nothing here is doctrine.

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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. We killed SEO a long time ago, but it’s been haunting us ever since. Why did we do it, you ask? RIP TELEMARKETING.

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B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Adobe Experience Cloud Blog

As B2B marketers, we know the growing importance of B2B social media. We know it’s a necessary tool for seed nurturing and demand generation , but in many cases, B2B marketers are still not sure where to begin. Develop linkbait & use anchor text links. Online Video Sites – These are great B2B marketing tools.

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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links.

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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

Best practices in SEO continue to evolve, particularly in the area of link building. What types of linkbait are most effective at attracting natural links? Find the answers to these questions and more here in the best guides to SEO link building from the past year. 18 Examples of Awesome Viral Linkbait by Acquisition Engine.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Use social media to enhance your SEO efforts and build your business? How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. How Can Marketers Harness The Social Web? The Office', 'CSI', and 'Ugly Betty' get it by CNET News Search marketing strategist Brian R.