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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year. Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

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An Extreme Guide to SaaS Sales: Process, Metrics +More!

accelerate agency

How to build a SaaS Sales Strategy. Top Tactics in SaaS Sales. SEM – Paid Search. Link building/Digital PR. As SaaS products are rarely sold face-to-face, having a framework for handling sales tactics on phone calls will be necessary. Top Tactics in SaaS Sales. SaaS Sales Cycles.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. This one has caused many a PR pro to smack his or her forehead in frustration. If you are a client and a PR firm guarantees they can create a viral video or post for you, end the meeting immediately.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. tags: Google AdWords, search engine marketing, SEM, Yahoo! Search marketers need to get AdWords right before expanding campaigns to Yahoo! Search Marketing , MSN AdCenter or Ask SponsoredListings.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Pay Per Click Search Engine Marketing Flowchart by PPC Blog One of the most bookmarkable posts ever on the topic of search engine marketing, this handy chart guides you through creating an SEM campaign from strategy and keyword research through keyword grouping and ad copy writing to measurement, analysis and optimization.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

They started using this tactic as a reputation crisis management solution, when an ex-employee spread rumors that Kodak was getting out of the digital printing solutions industry. Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger.