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Using Premium Content to Attract B2B Buyers

Hinge Marketing

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium content is commonly used in content marketing campaigns.

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Quick Guide to SEO Using Your FMG Suite Website

FMG Suite

It’s the watercooler topic of the marketing world and everyone is talking about it, regardless of the industry. While financial services is unique from many other industries in that it is largely a referral-based business, financial advisors still want in on the SEO game. The second element is keywords.

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The 15 Best Video Editing Apps for 2018

Hubspot

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. And that can be tricky, because to make a great video, you need a few things -- like a camera and editing software. There's a good chance you already have video editing software installed on your computer.

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The Ultimate Guide to Publishing

Hubspot

All you need is a great idea, an even better sense of perseverance and patience, and this guide. All you need is a great idea, an even better sense of perseverance and patience, and this guide. Raise your hand if you’ve ever considered publishing a book. Mine is raised right now, too.) can publish a book. Here are some highlights.

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools?

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Top 10 Digital Marketing Solutions for Today’s Professional Services Firms

Hinge Marketing

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies.

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How to Create a Comprehensive Content Calendar for Your B2B

Zoominfo

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. Content Marketing Calendar Goals and Key Considerations.