ANNUITAS

AUGUST 11, 2015

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. Author: Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred. Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

OCTOBER 24, 2016

If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions available on demand. Lee Odden : Sexy Hot B2B Influencer Activation: The Art And Science of Romancing the B2B Industry Influencer and Advocate Content Using Leading Influencer Tools.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

JUNE 11, 2015

Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. At ANNUITAS, we call that Demand Process: the proactive management of the demand chain from lead-to-revenue, and from pain point to solution.

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

ANNUITAS

JULY 28, 2015

Sometimes even seemingly mundane issues lead to critical insights about how buyers consume content or delegate purchasing roles, to name a few. Are they checking their Twitter feed multiple times a day or do they depend on local events and industry publications for most of their information?

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

ANNUITAS

AUGUST 20, 2014

Marketing automation is really now the back bone of any marketing strategy, so I try not to focus on things such as lead scoring, but rather how to better connect via automations. I worked with a company who didn’t want to change their email strategy when they adopted lead nurturing. To the tune of 300% kinda ways.

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

ANNUITAS

OCTOBER 24, 2016

If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions available on demand. Lee Odden : Sexy Hot B2B Influencer Activation: The Art And Science of Romancing the B2B Industry Influencer and Advocate Content Using Leading Influencer Tools.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

If you didn’t make the event, take a look at the conversations on Twitter via #mpb2b or take advantage of the 58 recorded sessions available on demand. Lee Odden : Sexy Hot B2B Influencer Activation: The Art And Science of Romancing the B2B Industry Influencer and Advocate Content Using Leading Influencer Tools.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

JANUARY 27, 2015

Sometimes even seemingly mundane issues lead to critical insights about how buyers consume content or delegate purchasing roles, to name a few. Are they checking their Twitter feed multiple times a day or do they depend on local events and industry publications for most of their information?

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

ANNUITAS

JANUARY 10, 2011

You can read his blog at [link] or follow him on Twitter at @sgersh. I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently. In your view what will 2011 bring for B2B Marketers?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Deals, leads, conversion rates, inquiries, visitors, NPV, LTV, conversations? Michael Brenner is a Sr.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

APRIL 11, 2011

Like never before, buyers can access information via the web, social sites, Twitter and blogs. In addition to this kind of approach, Jill is active as a thought leader on Twitter (1,800 followers with a Klout score of 45 and ranking as a specialist) , Focus and other online forums. the sales person).

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ANNUITAS

FEBRUARY 19, 2015

Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. If you attend an event and don’t share your learnings with your team (or apply them to your job), what was the point? Unsure what to present?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

MARCH 26, 2013

That starts with a clear idea of the who (your customers) and the what (what keeps them up at night) and the why (why will this content help the customer…and will helping the customer in this way lead to positive actions on behalf of the company). Visit Content Marketing Insitute today and start to follow Joe on Twitter.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

FEBRUARY 9, 2012

You can follow Ardath on Twitter at @Ardath421. There needs to be a certain synergy to the lead management process from inquiry through purchase (and beyond). She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

SEPTEMBER 15, 2020

With this perspective of demand marketing in mind, we can now recognize that social media can and should be a key source of qualified leads for your company. Some of the most popular marketing blogs out there tell you “ leads don’t come first ” or “ your first goal of B2B social media marketing needs to be branding, not leads.”

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. There’s also the idea of the marketing touch — tracking not only marketing-sourced leads, but also any lead that comes in touch with some sort of marketing campaign.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. I mainly use LinkedIn and some Twitter to conduct smarter outreach. We recently had the chance to catch-up with Jill Rowley a.k.a

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

As one of the leading sales representatives in the marketing automation space, Jill has established herself as a thought leader and advisor to some of the worlds largest companies. I mainly use LinkedIn and some Twitter to conduct smarter outreach. We recently had the chance to catch-up with Jill Rowley a.k.a

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100