• MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Lead, Sales] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    In fact, with minor substitutions, we unearth phrases like “The art of sales is of vital importance to the company, a road to either safety or ruin!”. And so it is that sales is the lifeblood of your organization for when it ceases, so does business!  So let’s wage war (so to speak), and help you fight and scratch your way to sales victory! 
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Lead, Sales] 5 Key Differences Between Email Marketing and Marketing Automation
    You’ve started to gather a critical mass of leads. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business. It also compiles all that data into an activity history that gives a 360-degree view of your leads and their digital footprints. Did they click a link?
  • PUREB2B  |  SUNDAY, SEPTEMBER 25, 2016
    [Lead, Sales] Why Businesses Need Marketing Qualified Leads
    In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). What is a Marketing Qualified Lead? Improved sales workload. This is where lead scoring comes in.
  • FATHOM  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead, Sales] The Nurture Executive Forum: Uniting Transformational Marketers
    Rather than talking about leads, impressions, or page views, marketers are beginning to think more holistically. We found ourselves advising organizations on concerns such as managing change, successfully aligning marketing and sales and incorporating other digital channels into a full-scale nurture marketing strategy. What is NEF?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead, Sales] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    On the otherside we want to look at how many people filled out a lead generation form or how many people got to get an estimate and gave us their information. Lead Generation Forms. I’m a big proponent of having a contact form and lead generation form directly on the website. Want to turn your website into a staffing ATM?
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead, Sales] #GoPredictive with Infer at Dreamforce 2016
    Come to the “Women on the Rise: The Next Generation of Sales & Marketing Leaders” Session on 10/4. Host Analytics leverages Infer’s advanced data science to first score the quality of incoming leads, then uses LeanData to automatically route the best leads to the correct reps. See you in San Francisco!
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead, Sales] Will the Era of Knee-Jerk Content Marketing Ever End?
    They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). Bottom line: While our interview stories drive many more leads, they are not 1,952 times more time-consuming. 2. Probably not.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead, Sales] This Content Marketing Stuff is Getting Complicated
    Capture leads and nurture prospects into customers. Sales go up. In this workshop, we helps teams set up a governance board including marketing team leaders and internal content consumers, e.g., sales, product, and success / services. Content marketing in a nutshell: Identify the challenges your prospects and customers face.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. While leads and sales were deemed the most. LEADS NURTURED (5.5) 9 10 11 DIRECT REVENUE (5.4) Copyright © 2015 Contently. little.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] Study: How Much of Your Content Marketing Is Effective?
    publishing more content often leads to diminishing returns. for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? content.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] Content Methodology: A Best Practices Report
    Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. leader with industry-leading. personas at each stage of their journey through the sales funnel.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] Staffing and Launching Your Content Marketing Program
    before they went on sale? These examples may sound hyperbolic, but they get at values that lead. subscribers, leads, sales and opportunities—but our pri- mary focus and editorial mission remains helping our. original photography as something Steve the Lead. from coaches, entrepreneurs, sales heads, or, heck, even.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead, Sales] How To Increase Referral Traffic And Get More Leads
    So, what is referral traffic and how can you use it to generate more leads ? This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer. Lead GenerationBut that’s not all!
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead, Sales] 8 Roles You Need to Build an Ace ABM Team
    As the marketing team seeks to orient their marketing strategy, results, and reports by accounts, it becomes necessary to acquire martech that will map leads/contacts to their respective accounts. Wondering why a member of the sales team is included in the list of members that make up an ABM dream team? Ready to stack the deck?
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead, Sales] Keys to Containing Your Marketing Costs
    Stretch: An aggressive focus on driving leads, conversion and sales. Goal: Provide qualified leads. Sales Empowerment. Goal: Empower the sales team. A lot of thought should go into the process of budgeting for marketing costs. When you are planning your marketing budget, you want to consider the overall strategy.
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead, Sales] Check us out in Gartner’s 2016 Market Guide
    When shopping around for a sales or marketing solution, it’s important to have reliable information. In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. Non classé @en b2b Predictive Analytics report sales study
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead, Sales] More Than Automating Emails For Marketing Automation
    Think of database standardization, lead scoring, progressive profiling, actions triggered from form submits, multi-touch programs; these are some basic examples of things that can be easily be automated, maintained and optimized for peak performance via marketing automation. If there was a Marketing Automation soiree, I’d be the host.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead, Sales] Lead Liaison Gives Customers Exactly What They Need
    While it might be news to some, Lead Liaison’s clients already know that their marketing automation solution is tailored to fit their specific needs. In their latest release, Lead Liaison added several new capabilities that clients requested within the past few months. The Lead Liaison team heard that need, and made it happen.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead, Sales] 4 Steps to Get Started with Marketing Automation
    To get more leads. You might say, for example: I want to get 15% more leads this month, over last month. Nurture : If your average sales cycle is six months, your goal here might be to keep more prospects engaged all the way to the end. Nurture those leads with a variety of great content, and help them keep learning.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead, Sales] How to Engage Your Audience Using Digital Advertising
    Nobody loves being advertised to, but not all ads have to feel sales-focused or pushy. Use paid channels to promote your content with the goal of turning the traffic generated by your ads into leads, and you'll be adding far more value to your audience and positioning your brand in a more positive light. On Facebook. On Twitter.
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] Making the Case for Predictive Marketing and Sales
    Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] What Is a Content-Enabled Campaign?
    They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads. Data from an upcoming Demand Gen Report has found that 34% of marketers say they’re seeing better lead quality and a higher number of sales accepted leads.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver? All that data means you can skip unnecessary steps in your follow-up, and speed up the sales process. Blog Field Sales SalesCompetition Requires Intelligence.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] Marketing Performance Benchmarks for Software/SaaS Companies
    From leads to revenue, Adwords drives a much higher volume of business than LinkedIn Ads -- anywhere from 3 to 5 times as much. As we move down the funnel, from leads to opps to revenue, both channels see decreases. LinkedIn is winning in driving higher value leads and opportunities. Let’s get right into the data.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] Dreamforce: Is It Party Time or Closing Time?
    asked Brian Birkett , the vice president of sales at LeanData. “I agree that for branding, it can be amazing. The idea is to create a gathering designed specifically for sales and marketing operations professionals — the target audience for the host companies. The free event is for sales and marketing operations specialists.
  • INFER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] In Depth: New Salesforce Reporting Package
    Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts. This new package includes 24 new and updated reports which cover Accounts, Contacts, Leads and Opportunity data in Salesforce.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] 5 Proven Tips to Keep Leads Engaged With Retargeting
    Proven Tips to Keep Leads Engaged With Retargeting. 1) Segment your audience. You can even upload a lead list of prospects and target ads directly at a specific segment that’s not in your CRM. It’s like giving out coupons to people in the checkout line and then taking full credit for the sale. This post is about these prospects.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Mike Weinberg, The New Sales Coach , Principal. Today we will take on the third and final of the three lies, that marketing and sales are aligned. Marketing and sales both serve an audience. link].
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. Here This extends from marketing to sales.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion
    In your experience, what factors lead to successfully managing and implementing change in an organization, i.e., implementing new processes and technologies, developing a culture of content and collaboration, etc.? Specifically, the most challenging aspect of ABM is that it requires much more than sales/marketing alignment.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    It details benchmark data on ROI, the lowdown on collaboration between Marketing and Sales, and a look at what the industry’s foremost marketers are adding to their strategy in the coming year. This year, 65% of marketers admit that their top challenge is generating enough traffic and leads. Tweet this]. Tweet this]. Tweet this].
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead, Sales] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. In fact, leads generated through referrals convert roughly 30% better than leads generated from other marketing channels. Respondents are asked to score their answer based on a 1-10 scale.
  • HG DATA  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] How Saying No Can Lead to Yes
    Instead, I worked 80+ hour weeks propping up the company with sales that masked the underlying fatal and festering flaws.  Ultimately, my herculean sales efforts couldn’t hold together the entire company and the personal toll was too much.  To hold onto what little sanity I had left, I departed the company that doing so might be its undoing. 
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] How To Improve Campaign ROI With Predictive Lead Scoring
    Despite the proliferation of online ad platforms and marketing measurement software with sophisticated campaign tracking and analytical horsepower, it remains incredibly difficult to assess the quality rather than the quantity of leads that each acquisition channel generates. Put Predictive Lead Scoring to Work Throughout the Funnel.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] How To Be a B2B Marketer At Dreamforce 2016
    The B2B Marketing Champions Lounge , sponsored by leading B2B companies, will be ready and waiting for B2B marketers like yourself. How to Build a Data Framework to Drive Revenue (2). 9:30 am -- The Power of Data in Sales & Marketing Alignment. 11:00 am -- Hands-on Training: Optimize Sales Performance with Lead Qualification.
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] When & Where Should B2B Companies Outsource Marketing?
    The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. However, I also think transparency is important – how are the leads generated? Are leads shared or re-sold?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. development?
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Innovative tech products that accelerate the sales process and connect clients with their markets, a passion for excellence, and a dedicated, customer-centric team all combined to help Pure Incubation continue to push the envelope of excellence and growth. 500 Lead-Generation MarketingPure Incubation recognized by Inc. Topsfield, MA.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] 3 Ways To Create Content That Converts
    You’ll probably pass off leads that have a higher number of false positives because you are unable to gauge buyer readiness based on engagement with your thought leadership content. The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. One piece to rule them all. Engage?
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] Your Audience Called. They Say You’re Fired.
    All the work you do to attract their attention is not to force them into your sales funnel. There’s such an urgent need for more leads, more sales, more revenue, that it’s almost impossible to embrace such a slow-sell, soft-sell approach. Their audiences fire them, because people are sensitive to sales pitches. Now what?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    These are often your best leads. Today, such practices are not only ineffective, they are very likely to lead to search penalties. Conversions (leads or sales) attributable to search. Organic (non-paid) search is the largest single source of visits for most B2B websites. Second, do some online research. What’s not?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead, Sales] 8 Non-Sleazy Strategies for Upselling Your Clients
    This is a classic example of upselling -- a sales technique used to sell additional goods or services to existing customers. If you see an opportunity to help a client increase her leads from email marketing, your team should come up with a real plan to help her get there. Among agencies and freelancers, upselling can seem tricky.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Lead, Sales] What is Nurture Marketing? Pt. 1 – The High Level
    They say “Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. Nurture insinuates a developing relationship that eventually leads to an action, while integrated just insinuates you’re really connected internally. Blog Feed
  • OPENTOPIC  |  MONDAY, SEPTEMBER 19, 2016
    [Lead, Sales] Artificial Intelligence Software Is Booming. But Why Now?
    On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. to its products. The post Artificial Intelligence Software Is Booming. But Why Now?
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Lead, Sales] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    Mistake 2: Not accounting for the full sales cycle. If you have a three month cycle from lead to close, you can’t use campaign data from the last three months. When calculating the ROI of your campaigns, you must understand the impact of your sales cycle. You can read more about calculating paid media ROI here.
  • LEANDATA  |  MONDAY, SEPTEMBER 19, 2016
    [Lead, Sales] Alignment, Reporting and Myths
    One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. When you ask people how aligned they think sales and marketing are, they probably will say, ‘It’s great!’” Sales and Marketing Alignment is a misnomer,” Maxey added. Maxey agrees that sales and marketing should be partners.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 19, 2016
    [Lead, Sales] Join us in San Francisco for Cocktails and Content on Sept. 29th
    Mark leads the growth initiatives for Personal Capital, an innovative financial advisor that combines award-winning technology and professional advisors to help households know and grow their worth. Rich leads the talented Marketing, Categories and Customer Success teams at the world’s largest freelancing website – Upwork.com.
  • KAPOST  |  MONDAY, SEPTEMBER 19, 2016
    [Lead, Sales] Want to Sell More? Boost the Relationship Between Sales and Marketing
    The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage. If things are “rocky,” it’s harder to move towards common sales goals. Related Content: Sales and Marketing Alignment: Keep Your Eyes on Revenue  . Related Content: Why Is Sales Ignoring Your Content?
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Lead, Sales] Inbound Marketing or Outbound? Which is the Winner?
    The report also found that inbound and outbound marketing account for nearly equal amounts of leads, budget share, and revenue. B2B sales cycles can be long and complex, mapping out your buyer’s journey will allow you to more easily deliver targeted, relevant content to your prospects and customers. 2. Modern Definition of Outbound.
  • PUREB2B  |  SUNDAY, SEPTEMBER 18, 2016
    [Lead, Sales] Lead Generation Metrics You Should Be Aware Of
    An effective lead generation strategy operates on a foundation of data, not guesswork. Monitoring and analyzing the “right” metrics is a crucial step in your lead generation strategy or any business strategy for that matter. The post Lead Generation Metrics You Should Be Aware Of appeared first on PureB2B. What to Measure.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue. IT services, consulting), and B2C industries that have sales teams (e.g. LinkedIn Revenue Per Lead.
  • LEANDATA  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] The Hottest Job in Sales Today
    She is the president and chief strategist of The Bridge Group , an inside sales consulting and implementation firm. And Bertuzzi’s friend Jill Konrath , the best-selling writer, had kept prodding her to “own the space” when it comes to sales development. Bertuzzi relates to the “doers” of the sales world. That’s just not me.”.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] The Cost of Online v. Offline Lead Generation
    What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are differences that are worth learning! Online virtual sales prospects tend to convert at a rate of 18.5%. Outbound v.
  • CHIEFMARTECH  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] Running marketing like lean software development
    Naturally, the sales and marketing teams within our company also use the tool developed in-house, in order to test whether Kanban works not just for development teams, but for other professions as well. You might be asking yourself — what do software development and marketing have in common? However, I shouldn’t be getting ahead of myself.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead, Sales] Top 5 Marketing Must-Haves for Asset Managers and More
    remember asking him “Where do the leads come from?” Lead Generation Forms. If you have a website, use it for lead generation. But all that traffic is useless unless you have a way to turn it into leads. What type of information is important for your marketing and sales team to know about your leads?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Lead, Sales] How to Use Digital Marketing to Transform Your Business
    Let’s compare this outlook with the sales department, which operates under a constant sense of urgency because they are always working to meet a predetermined sales quota. There’s no reason why marketing can’t work towards targets in the same way sales does. Is your company fully embracing the digital age?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, SEPTEMBER 15, 2016
    [Lead, Sales] How to Find Better Sales Leads [Exclusive Interview with Mark Hunter]
    If you're looking for ways to be more effective at prospecting and to get better sales leads, listen in on our recent conversation. TRANSCRIPT: Sales ProspectingRecently I had a chance to interview Mark Hunter, author of new book High-Profit Prospecting. I’ve known him for years. His stuff is good.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Lead, Sales] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    Or you may view your company blog as one of your primary sources of lead generation, as noted by 85% of organizations surveyed in Content Marketing Institute’s “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America” report. seconds skimming articles before they ever settle on one to read! however.
  • RADIUS  |  THURSDAY, SEPTEMBER 15, 2016
    [Lead, Sales] Pepsi vs Coke: Why Marketers Shouldn’t Be Fooled By the Technology ‘Taste Test’
    Increase campaign conversions with hypersegmented leads. Here vendors can build and deploy models, and buyers can test those models by running campaigns and delivering model-sourced leads to small teams. Length can vary greatly and should be based on your sales cycle and average campaign response curve.
  • INTEGRATED B2B  |  THURSDAY, SEPTEMBER 15, 2016
    [Lead, Sales] The Big Bang Theory of B2B marketing
    The marketers most at risk here are charged with leading the function in small and medium-sized B2B businesses. Sales practices – both internal and external. B2B’s Big Bang. By 2016, B2B marketing has truly become rocket science. B2B marketing challenge. The subject: strategy execution. It’s just too complex and wide a field.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 15, 2016
    [Lead, Sales] How To Improve Your Email Subject Lines And Get Better Results
    However, a truly great subject line can achieve so much more by telling them something about your brand and driving sales—without sounding like spam. While the subject above might drive sales in the short term, because it is loaded with urgency, it is not brand-specific at all. Guest post by Christelle Macri. ” About the Author.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Lead, Sales] Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
    Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. What is CRM Lead Management?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Lead, Sales] Multi-Touch Attribution, A Full User Debrief
    For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. lead (user submits contact information).
  • INFER  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Lead, Sales] WalkMe Aligns Go-to-Market Effort with Business Impact
    Last year, the company’s marketing team adopted Infer Predictive Scoring to help measure campaign performance in real-time and improve sales and marketing alignment around the definition of a good lead. The first one was that because we are a high consideration sales company, it was hard for us to optimize our marketing in real-time.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Lead, Sales] Go beyond brand awareness & drive revenue with LinkedIn
    Studies show that just 1 in 5 business leaders and sales and marketing professionals can demonstrate a clear ROI from their social media marketing and social selling. Kristina Jaramillo , of GetLinkedInHelp.com , says: “Social media reach without engagement that leads to revenue means NOTHING!”. Thanks to all our sponsors!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Lead, Sales] How To Excel at Four Primary Types of Social Media Content
    Even in a situation where the major aim is to generate leads and sales, not every post you produce will need to feature a call to action. Let’s kick off with some sobering statistics. We all know that content is being churned out constantly, but have you ever considered how much of it there really is? So where do brands come in?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Lead, Sales] Selling Digital Content? Seven Questions to Answer
    Businesses that follow a consumer-centric process have 32 percent higher success rates, meet sales objectives 42 percent more often, and meet profits objectives 39 percent better, according to Nadia Bhuiya of Concordia University. Best practices can lead to a 12-20% improvement in revenues once implemented. Why the change? Conversion.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Lead, Sales] The Future of Chatbots in Marketing [YouTube Live Event]
    For marketing and sales? They're teaming up to tackling these burning questions about bots, and how they'll change our world of marketing and sales. As Vice President of Marketing at HubSpot, Meghan leads the content, product marketing, and customer marketing teams. So, what does this mean for your job? ET // 11 a.m.
  • 3D2B  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead, Sales] B2B Lead Generation: Help Your Prospects Climb the Sales and Marketing Pyramid
    We all love the sales funnel…at least in concept. Visually, it’s the perfect model: Our leads pour into the top of the funnel. As they move through the middle of the funnel, marketing and sales both qualify the leads. It’s time to stop playing a numbers game and just pouring leads into your sales funnel.
  • NETLINE B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead, Sales] Insights for B2B Marketers from Content Marketing World
    At the show, NetLine released on demand access to the self-service content syndication lead generation Portal for all clients, marketers, and agencies alike–along with a full redesign for the brand. Social Selling 101: 3 Methods to Enable a Social Savvy Sales Force. We’ve pulled together highlights to sink your teeth into….
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead, Sales] The 3 ABM Essentials You Need to Start Off and Take Off
    At its core, ABM is a strategy that aligns marketing with sales to focus on key accounts and increase the impact of marketing activities on a company’s bottom line. As you’re working with sales to identify strategic accounts for your organization, you might use different criteria determine them: High yield: drive higher revenue (e.g.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead, Sales] Three “Lies” That Plague B2B Businesses Today (Part Two of Three)
    57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Mike Weinberg, The New Sales Coach , Principal. Today we will take on the second of the three lies: 57 – 90% of the buying process is complete before a sales rep needs to get involved. Principal.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead, Sales] Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit
    By the end of the day we had ticked all the boxes and I gained a lot of valuable insights that consistently came through from discussions with CMOs from leading global brands. To ensure it’s consistent, delivered, and proven through the customer experience via every channel (including the sales team). To have fun. It was great.
  • INFER  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead, Sales] The Revenue Centric Funnel – Spend More Time on Revenue Generating Activity
    Earlier this month, we co-hosted a webinar with the great folks at  Yesware  that was all about how to eliminate activity from your sales process that isn’t likely to result in a closed-won deal. On Redefine SQL : Leverage your predictive data to redefine what constitutes a Sales Qualified Lead.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead, Sales] Why You're Thinking About Digital Marketing Analytics All Wrong
    While web analytics can provide you with a wealth of insight and data into the performance of your website, marketers really need much richer data to understand the impact of their marketing campaigns on conversion rates and a person’s journey through the marketing and sales funnel. How did an individual lead first come to find your website?
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] Fast Growth Marketing: From 0 to 500,000 Users
    It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. What do you see is the future of B2B sales marketing? Sales people are going to continue to have to become better marketers. Transcript. Funny.”
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] 4 Ways to Find Marketing Qualified Leads on Twitter
    But how do you know when you’re looking at a marketing qualified lead? When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales? A few telltale signs and characteristics will help you navigate the vast world of online discussion and find those qualified leads that you want.
  • FATHOM  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] Integrated Marketing: Why is It Necessary? – This Week in Creating Your Unfair Advantage
    Embracing integrated marketing will allow marketers to create a unified brand experience for consumers while also nurturing them towards an eventual sale. While all of this may lead to the success of organizations, it will also lead to a career advantage for those marketers helping their organizations to get to the next level.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] The Only Sales Guide You’ll Ever Need!
    The Only Sales Guide You’ll Ever Need! -a book review. And what a perfect time to up the performance of your entire sales organization. Anthony Iannarino has brought together the ideal sales guide and without question this book qualifies for the Acumen Sales Book Club. KEN HINT: This is a lost art in most sales teams.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] B2B Content Marketing Needed to Support Account-Based Marketing
    Don’t just look at raw numbers of downloads, but review its conversion rate for marketing qualified leads. This audit will prepare you for the minor tweaks that might be needed for you to create custom content for specific accounts that sales will want to target. 2. Provide Sales Discussion Points. Identify Named Accounts.
  • LEAD LIAISON  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] Lead Liaison Integrates with Pipedrive
    The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. With over 30,000 customers, and reaching across more than 140 countries, Pipedrive helps companies manage complex sales processes. When two great forces come together, the results can be powerful. Integration.
  • VIDYARD  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] Nominations Are Now Open for the Video Marketing Awards 2016!
    You’ve been working so hard all year on creating countless marketing assets, perfecting campaigns, nurturing leads, measuring ROI…really, it’s amazing you can accomplish so much in a year. Best Use of Video for Sales Prospecting. You deserve a cookie. Why are the VMAs so great? What could you win a Video Marketing Award for?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] Marketing Automation is More Than a Fancy Email Machine
    You can create lead scoring models that determine if you're reaching the right prospects, by qualifying them according to all this activity. Establish a basic lead scoring model to qualify prospects. The tool that is called a marketing automation platform is not strictly about automating your marketing. This makes good sense.
  • SNAPAPP  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] Lessons from CMW 2016: Slowing Down and the “Why” of Your Content Strategy
    In this post, we’ll go through the overarching themes that were discussed at CMW by some of today’s leading experts, and how you apply these straight to your own departments. We want more leads, we want more sales, we want more followers and comments and likes – and we want it all as fast as possible.”. And we’re back! So What?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] How to Complete the Picture of Your Buyers Across Devices
    properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business. The opportunities around automated campaigns and lead nurturing are particularly interesting. Author: Bhumika Dadbhawala Omni-channel.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] The Basics of LinkedIn Marketing
    For businesses, LinkedIn is the place to recruit top talent, build partnerships, generate leads, and exercise thought leadership. Successful marketers utilize company pages as lead-generation tools, showing what makes the company special instead of highlighting dry facts and information. Slow, But Steady, Evolution.
  • KAPOST  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] Hidden Content Marketing Success Metrics for B2B
    Many teams explore this question through metrics related to lead generation, newsletter sign-ups, and top-of-funnel pageviews. What if lead generation isn’t relevant to the type of marketing campaign that you’re running? What exactly does content marketing success look like for B2B? Think about it from a logical standpoint.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] 8 Strategies to stand out when you’re late to the content marketing game
    You’re probably keeping a stranglehold on your leading position by publishing relevant, helpful, and interesting content on a consistent basis. Unlike other realtors in her area, she isn’t posting photos of homes and “for sale” signs. By Mark Schaefer. Content budgets are soaring, content output is exploding.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] Prepare to Be Ignored if You Don’t Have Subscription Goals
    Sure, there were brand-awareness goals, perception goals, brand-lift goals, lead-generation goals, and lead-quality goals … but no subscriber goals. Look at the leading trade publication in your industry or ESPN, The Wall Street Journal ,  or The New York Times. Lead generation is not the same. This has to change.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Lead, Sales] The Guide to a Successful Employee Advocacy Plan
    Picture the following scenario: if an enterprise like Fujitsu tries to sell its augmented reality solution by posting an educational article on their official Twitter, their motives are overt – turn individuals into leads. Customer-facing roles, such as sales, marketing, and customer success should be prioritized. Amplify Reach.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Lead, Sales] 30 Terms Every Sales and Marketing Professional Should Know
    Here are some of the terms every sales and marketing professional needs to know: A/B Testing. Refers to the various stages in the sales funnel. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cost-per-Lead (CPL). Blog Jargon Marketing Sales Terminology Tips
  • BIZIBLE  |  FRIDAY, SEPTEMBER 9, 2016
    [Lead, Sales] Field Marketing Is Really Just Sales
    If you ask marketers their main reason for investing in events, a majority of them will say “lead generation.” But only focusing on lead generation, leaves a lot of potential revenue on the table. Instead, using events as a bottom-of-funnel channel will help Sales close more deals and increase the ROI of your event spend.
  • RADIUS  |  FRIDAY, SEPTEMBER 9, 2016
    [Lead, Sales] 5 Ways Predictive Segmentation Will Help You Identify Your Best Prospects
    According to Demand Metric , marketers who use predictive have good intelligence on target markets and improve the close rate of sales efforts. Drive high-propensity leads through the funnel. Just as it’s challenging to fill the funnel with the right prospects, it’s challenging to prioritize the right leads throughout the funnel.
  • LEANDATA  |  FRIDAY, SEPTEMBER 9, 2016
    [Lead, Sales] The Most Important Question
    Sales operations pros are usually the people with all the answers. They’re the ones who can explain everything about how the company’s sales process works. Brian Belli , the sales ops lead with DataFox , explained what that means in a recent webinar. Why is the sales org set up that way? LeanData Sales Operations
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2016
    [Lead, Sales] How a smarter website can improve your marketing effectiveness, Part II
    We began our last column by discussing how a smarter website can make a difference to your bottom line by increasing engagement, leads, and sales; and by discussing how your approach to building your website is a key part of the success: are you creating a library or a cocktail party? Are you creating a billboard or a conversation?
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Lead, Sales] Skyword’s Top Takeaways from Content Marketing World 2016
    and what he spoke to Skyword CEO, Tom Gerace, about at last year’s Content Marketing World: The Biggest Challenges and Opportunities in Content Marketing: a Q&A with Leading Technology Marketers , featuring Rob Murray, President of Skyword. Co-written by Linsey Morse. Wednesday. “You’re either in or you’re out.
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