• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. While leads and sales were deemed the most. LEADS NURTURED (5.5) 9 10 11 DIRECT REVENUE (5.4) Copyright © 2015 Contently. little.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] Study: How Much of Your Content Marketing Is Effective?
    publishing more content often leads to diminishing returns. for 2015 our goal is to make content for the whole sales funnel, including white papers, e-books, webinars, case studies, and. In 2014, many brands learned that a sales pitch doesn’t. Copyright © 2015 Contently. All rights reserved. Marketing is Effective? content.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] Content Methodology: A Best Practices Report
    Content serves as a powerful tool for sales. Sales staff are. industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. leader with industry-leading. personas at each stage of their journey through the sales funnel.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] Staffing and Launching Your Content Marketing Program
    before they went on sale? These examples may sound hyperbolic, but they get at values that lead. subscribers, leads, sales and opportunities—but our pri- mary focus and editorial mission remains helping our. original photography as something Steve the Lead. from coaches, entrepreneurs, sales heads, or, heck, even.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Lead, Sales] What is Marketing Automation?
    Opentopic blog >> huffingtonpost.com Do you ever find yourself wondering how you can ensure you and your sales team are identifying qualified leads that will convert to positive sales? Do you hear people talking about software that can help you but wonder, “What is marketing automation?” Maybe.
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Lead, Sales] Q&A With Dave Stein and Steve Andersen
    A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. Sales Process B2B Sales
  • CONTENT STANDARD  |  FRIDAY, JUNE 24, 2016
    [Lead, Sales] Forward 2016, Day 2: How to Turn Content Marketing into Sustainable Storytelling
    Davis says that the best brands lead with a story-driven mentality, and that when you lead with story, you find that you don’t need to say much to make an impact. Look at any measure of effectiveness—leads, pipeline dollars—and rank it from low to high. Yet few consumers understand why those elements resonate so much.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Lead, Sales] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Commerce apps support businesses looking to make a sale through their mobile apps, so success is measured by the number of conversions (e.g. Author: Jamie Lewis Is it time for your brand to get mobile? While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!
  • LEADERSHIP  |  FRIDAY, JUNE 24, 2016
    [Lead, Sales] Anatomy of a Successful B2B Sales Email
    This infographic from Sales Staff gives some helpful hints to get your business emails the attention that they deserve. These emails are crucial for nurturing prospect relationships and taking things to the next level – a sales meeting. Losing an unqualified lead is actually a great thing for your business. Outreach Emails.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Lead, Sales] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    At the time, the division was dealing with stagnating lead growth. Content leads to three times as many downloads as traditional marketing campaigns. Now, internal data suggests that content leads to three times as many downloads as traditional marketing campaigns. Based on my experience, the answer is yes. Starting the journey.
  • ANNUITAS  |  THURSDAY, JUNE 23, 2016
    [Lead, Sales] Straight from the Horse’s Mouth – Content Buyers Want
    We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more. If our content and engagement results in a sale, even better.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [Lead, Sales] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    Sangram is the CMO here of Terminus, also co-founder, formerly one of the leading marketers at Pardot, and Sangram's also now a best-selling author. Many also know Scott as the leading mind of marketing technology. And most people just don't do it when it comes to lead based marketing. Everybody knows, the man, Sangram Vajre.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Lead, Sales] Read All About It! 7 Steps to An Effective Email Newsletter
    Reports prices/sales. Lose the (sales) hype. People like to be informed of sales, but selling shouldn’t be the main focus of an email newsletter (send such offers in promo-specific emails). If your marketing department has launched a newsletter campaign, congratulations! Bring it. Tips, tactics, how-to’s, tutorials.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Lead, Sales] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    These entrepreneurs have a short amount of time to tell their stories, sell their products, answer questions, and overall make an impact that they hope will lead to a major money-making opportunity. Some of the most common questions Sharks ask of entrepreneurs on the show are about sales: What are your sales year-to-date? Right?
  • LEAD LIAISON  |  THURSDAY, JUNE 23, 2016
    [Lead, Sales] How to Prospect Using Handwritten Letters
    Putting the letters inside of a sequence also makes it easier to nurture your leads. Don’t worry if you don’t know how to write a great sales letter or if you don’t have the time to put into the process. The post How to Prospect Using Handwritten Letters appeared first on Lead Liaison. Write Letters That Are Easy to Scan.
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Lead, Sales] Insights from the chief marketing technologist of an $18B firm
    joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. Duane Schulz , chief marketing technologist at Xerox , is a marketing technologist’s marketing technologist. What’s your current role at Xerox? ” 8. Questions?
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Lead, Sales] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Breeze says that while impressions and frequency are great metrics for television, this approach doesn’t resonate on YouTube, and particularly not for eCommerce, where businesses are looking for direct sales resulting from the ads. “You’re not going to get any sales unless you’re remarketing,” he says.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] Can Sales and Marketing Get Measurable ROI on Lead Generation?
    Opentopic blog >> blog.sellingpower.com Sales and marketing professionals today are frustrated by a lack of visibility into their campaigns and a lack of coordination of their efforts. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    The article focuses on how KEO Marketing delivers value to its clients, including boosting their brand recognition, generating better leads and increasing sales. Specializing in B2B inbound marketing, the KEO Marketing team applies its industry knowledge and experience to increases leads month after month for its clients.
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] ABM Analytics: What Should You Focus On?
    On the other hand, sales opportunities are a much more accurate indicator of revenue, but there is a much lower volume compared to web visits. If the score indicates that the account is ripe for the sales team (i.e. If ten sales opportunities closed this month and five of them were closed-won deals, your win rate would be 50%.
  • INFER  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] Druva Chooses Infer to Predict Highest Potential Prospects
    The company chose Infer Predictive Scoring to take the guesswork out of the equation and better predict its highest converting leads. Before rolling out a predictive initiative across the entire organization, I recommend first running a controlled pilot program with a few sales reps. Melissa, you’re no stranger to predictive.
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    From publisher networks and media campaigns to segmentation strategies and sales operations, B2B ESP’s aim is to help marketing and sales professionals grapple with how their world is changing. Supercharging BDRs and Outbound Sales Processes – Joan Fitzpatrick, NetSuite & Zak Garner, 6sense. The Future is Female. Latest
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] How to implement a Video 1st content marketing strategy that drives action
    As our personal behavior is driving our business behavior, online videos for business are becoming a necessary business tactic to achieve core business objectives that sales directors and marketing directors have every day. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    Myths are plentiful when it comes to B2B lead nurturing. Let’s step back a minute and ask a key question, “Why is lead nurturing so important?” Lead nurturing works. You Can Nurture a Complex Sales Cycle with Email Alone. For many people, email marketing has become synonymous with lead nurturing.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] 5 Lifelong Business Lessons I Learned from Nordstrom
    know, I know–I lead a glamorous life. Stop worrying about making sales and focus on the customer experience. If you are in sales or marketing, it is paramount that you focus on the customer in front of you, as a human being with needs and wants. Lead by Example. Need proof? My secret talent is speed-reading.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 22, 2016
    [Lead, Sales] Sell Me This Pen. Some Advice for Technology Marketers
    The disconnect between sales and marketing is one of the reasons why tech marketers need to develop their sales skills. So here’s an exercise to try whether your a marketing or sales professional. Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] Why Automated Email Engagement Should Be Part Of Your Sales Team
    Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir. Automated Email Engagement Solutions are cloud-based softwares designed for use in sales departments to effectively engage qualified leads.
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] The Essential Capabilities for Response Handling
    Another frustrating situation is when leads pour in from your latest e-book, and you can’t respond rapidly enough to the interest you’ve generated. That’s because you’re 21 times more likely to qualify a lead that you call within five minutes than let response time stretch to 30 minutes. After all, they are not all qualified leads.
  • BIZIBLE  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] Proven Tactics to Create Sales and Marketing Alignment
    In a perfect world, sales and marketing teams are composed of the same people who share the exact same goals and targets. They also usually view lead generation as a numbers game, with goals to reach out to as many prospects as possible in order to increase the chances of some being converted into leads. Meet Regularly.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] Highlights from InsideView Drive 2016
    Events insideview boston insideview chicago insideview drive insideview events insideview forrester insideview lead to revenue insideview mary shea insideview new york insideview NYC insideview road show insideview roadshow lead to revenue thought leadership sales and marketing alignment events sales and marketing thought leadership
  • CAPTORA  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] Three Phases of High-Performance Campaign Creation
    Make sure there is an area for a lead to fill out a form that is connected with your marketing automation tool. The best practice here is to err on the side of a short form with only the necessary fields for a lead to fill out. The ultimate goal of marketing campaigns to drive leads into the pipeline. Click To Tweet. After.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] Earned media influencer marketing demands your awesome
    It is like sales. And, like sales, the better the company you represent, the better the product you offer, the better. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. Like sales, it’s so much easier to successfully pitch what’s hot than what’s not.
  • KAPOST  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] Sales and Marketing Alignment: Keep Your Eyes on the Revenue!
    I started my career in technology as a sales development representative (SDR), so I know first-hand the importance of smooth, well-coordinated hand-offs between marketing and sales. But when I became the lead of a growing SDR team here at Kapost, alignment between myself and my marketing counterparts quickly became mission critical.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] Deliver More Sales Qualified Leads Using Predictive Intelligence
    One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). While marketers might not have such a hard a time generating a large volume of leads (quantity), they are having an increasingly tough time attracting leads that convert into sales opportunities and eventually into customers (quality).
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] Attribution Matters: Demystifying Social ROI in B2B Marketing
    While a sale may not result directly from a social engagement, social may have served as the initial entry point (discovery) or a point of reference (consideration) multiple times along the buyer’s journey. On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. Awesome! Measure Your ROI.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] How to Become a Great Online Community Manager [Infographic]
    An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. And guess what? It's working. By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2016
    [Lead, Sales] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    The post B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities appeared first on Marketing Insider Group. In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Content Marketing
  • BULLDOG SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] The Marketing Genius of Curious George: How Demos Impact Your Business
    And, disappointing customers is one of the last things companies want to do because it damages trust, can put future sales in doubt and, depending on the level of infraction, can lead to disgruntled customers taking to their networks and sullying your company’s good name. I know way too much about Curious George. Maybe not. 40 percent!
  • BIZIBLE  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI
    In other words, they are more sales ready and are more valuable to you than other accounts. Otherwise, why even invest in ABM when you could market to every lead and account with equal effort and equal ROI? Your accounts with an “A” engagement score are sales ready. And for good reason. Grade Your Target Accounts. link).
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] Microsoft buys LinkedIn: the largest martech acquisition in history?
    LinkedIn Sales Navigator is a great example of the company marketing this capability. You might protest that’s for sales , not marketing, but aren’t these two functions increasingly entwined in a digital world? But the leading Internet services hold even more power over marketers at this stage. billion.
  • PUREB2B  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] Check out the New PureB2B Website
    It is so fun to be in the middle of this transition – watching our customers accelerate their sales processes, building products to help buyers and sellers come together more effectively and efficiently, and learning new things every day about data, intent and how behavior today can predict buying in the future. But here we are. Until now.
  • HINGE MARKETING  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] Specialization as an Effective Brand Marketing Strategy
    Specialization has long been an effective brand marketing strategy to command premium prices, generate more leads , and close sales. This specialization style lends itself well to content marketing and lead generation. And it’s growing even more important with the ubiquity of online communication. There is, however, a snag.
  • SNAPAPP  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] Test These Calls to Action to Increase Conversion Rates
    The conversion rate of that simple button, link, or image strongly impacts the value of that resource for both marketing and sales teams. Ideally, these CTAs would all lead to a dynamic piece of content that offers user participation, but that doesn’t necessarily need to be the case. That’s kind of scary, right? Challenge. Prove It.”.
  • BIZNOLOGY  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] The challenge of authenticity
    The article synthesized dozens of studies which showed that authenticity often leads to less success than would be expected given the quality of work done. There are three ways your audience might react when you lead with your differentiation: Nobody finds your branded content because there is no demand for the brand names.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    For an example, take a look at this inquiry email I might send to a former co-worker for potential leads: You'll notice that besides attaching my resume, I've shorted my recent experience to a few quick bullet points in the body of the message to make it as easy as possible to scan. The average job search is a peculiar paradox. Not so fast.
  • THE ROI GUY  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] From Challenger to Transformer
    This has led digital transformation to become a core business strategy , with more and more CEOs leading digital transformation efforts personally. Once all the rage in sales and marketing methodologies, It is not enough to just challenge the status quo. Think Uber or AirBnB.
  • SALES ENGINE  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] Can the value of lead nurturing be quantified?
    Most marketing and sales leaders in the business-to-business world know that nurturing leads is essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. But can the sales impact of nurturing be quantified?
  • ACT-ON  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] The Evolution of Account-Based Marketing
    In my consulting days at Microsoft, I was fortunate to get a peek behind the curtain at the tactics that have been used by both the US and Worldwide sales teams for two decades. This type of account planning and hands-on management is known today as “account-based sales.” It’s the sales team that is connecting with the account.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 20, 2016
    [Lead, Sales] 7 reasons you’re not getting the most out of customer facing content
    Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. Late stage content in sales cycles hasn’t evolved to […].
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Lead, Sales] Optimizing Your Website for Lead Generation
    This is why your website must be optimized to capture and qualify potential leads. Lead generation is the first step towards sourcing prospects and opportunities while nurturing these relationships with the intent of turning prospects into clients and clients into loyal brand advocates. Optimize Lead Generation Forms.
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Lead, Sales] Account Based Marketing Methods & Metrics with Engagio CEO Jon Miller
    We’re used to casting a wide net, generating leads, and then passing them on to sales. Then we have to justify our spending based on how we contributed to a sale versus how much sales contributed. That can be a challenge. In ABM, Marketing ROI Cmo marketing roi
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 17, 2016
    [Lead, Sales] Strikedeck Adds Automation to Customer Success Management
    This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management. In practice, this classification is more potential than real because few if any customer success systems actually expose their data to other systems in true CDP fashion.
  • HINGE MARKETING  |  FRIDAY, JUNE 17, 2016
    [Lead, Sales] How Niche Marketing Can Be A Successful Strategy
    Decreased interaction among departments, verticals or markets often leads to a lack of camaraderie and the non-existence of cross-selling—the bane of many larger organizations. If you don’t have a dedicated sales team, does your staff have adequate business development skills and training? An identity crisis. Organizational silos.
  • LEANDATA  |  FRIDAY, JUNE 17, 2016
    [Lead, Sales] Divide and Conquer: Managing Territories
    And how a growing company creates and manages its territories is one of the most important roles for sales operations practitioners. Sales leaders rely on them to provide the hard data — and the sound reasoning — for designing an efficient structure that best-suits the business. The idea of territories is as old as, well, sales itself.
  • LEANDATA  |  FRIDAY, JUNE 17, 2016
    [Lead, Sales] Divide and Conquer: Managing Territories
    And how a growing company creates and manages its territories is one of the most important roles for sales operations practitioners. Sales leaders rely on them to provide the hard data — and the sound reasoning — for designing an efficient structure that best-suits the business. The idea of territories is as old as, well, sales itself.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2016
    [Lead, Sales] What The Boss Can Teach Us About Marketing Automation
    See if something sticks and continue messaging until there are Marketing Qualified Leads to send to Sales. They’re delivering better leads, aligning marketing with sales, and generating a lot more revenue. Friday Five time - 5 curated recent articles on one specific topic. Yes, really. Now you can too.
  • ION INTERACTIVE  |  FRIDAY, JUNE 17, 2016
    [Lead, Sales] Account-Based Marketing Needs Content Marketing To Work
    And while much of the conversation surrounding ABM is focused on the targeting, the technology, and the super-happy sales people who are closing deals left and right, ABM is just as dependent on a successful content marketing strategy as the rest of marketing. Marketing has a marketing problem. Not because being helpful merely feels good.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Lead, Sales] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Don’t Treat Your Lead Lifecycle Like a Slot Machine. Okay, so you’re bringing a thousand new leads a month into your database. Don’t “Let It Ride” with Lists.
  • KAPOST  |  FRIDAY, JUNE 17, 2016
    [Lead, Sales] 3 Ways Marketing Leaders Can Optimize Their Content Budgets
    You could promote it on Facebook or LinkedIn with ads, share it with your sales teams to help win over new business, or distribute it to your existing customer base by bundling it into your support workflows. By now, you know that content is the future of marketing. But there are challenges that can get in the way. Pre-plan content use cases.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] InMobi : Miip Drives Around 7% Of Ecommerce Sales In India
    Opentopic blog >> opentopic.com InMobi has announced that its remarketing platform, powered by Miip, is enabling leading eCommerce companies in India drive up to 7% of sales. On average, consumers buy products worth around Rs.1500 to Rs.2500 through the platform. Given the. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] New Marketer’s Guide: 5 Strategic Approaches to Website Design and Development for Increased Conversions
    Instead you will learn techniques to get past the ever-shortening attention span, capture and keep your prospect’s attention, tell your brand story effectively and move the visitor through the buyer’s journey to ultimately making a sale. How to design sales funnels into your website. How to tell your brand’s story effectively.
  • LEANDATA  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] Rules of the Road for a Modern Sales Team
    said Leon Guerrero, who runs sales operations at LeanData. That’s why the new generation of sales operations practitioners spend so much time thinking about how best to structure “rules of the road” for the revenue-generating team. What is the composition of your sales team? Do you just use full-cycle sales reps?
  • ACTIVEDEMAND  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] How Marketing Agencies Can Get the Most From Automation
    Well-known and respected automation platforms such as  ActiveDEMAND  send out lead notifications in real time with your name on them. This results in more conversions, more leads and consequently, more sales for clients. Now you can keep you and your agency’s brand in front of them all month long.
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    Outbound prospecting or sales-driven account lists were created based on the profile characteristics determined to be your ideal customer fit. These lists would then be inundated with emails and calls until they either vowed to never speak to anyone at your company again or begrudgingly agreed to a call with your sales development rep.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] InMobi : Miip Drives Around 7% Of Ecommerce Sales In India
    Opentopic blog >> nextbigwhat.com InMobi has announced that its remarketing platform, powered by Miip, is enabling leading eCommerce companies in India drive up to 7% of sales. On average, consumers buy products worth around Rs.1500 to Rs.2500 through the platform. Given the. Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] How B2B Marketing Teams Can Take Advantage of Experiential Marketing
    The advantage of experiential marketing is that an overt response or sale doesn’t have to be the goal. As with any marketing and sales mix, your experiential efforts should be aimed at lead generation and supporting your brand—or more specifically, making and leaving a lasting impression with everyone you interact with.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] Guide Your Buyers Through the Customer Journey with Social Media
    If your followers are converting to sales, you’re doing something right. Here at Marketo, we use our platform to track the number of leads our paid social campaigns generated that become actual customers. Relationships don’t end at the point of sale, and they’re the most valuable when both parties can reap the benefits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] How do you build a content strategy when a market is already littered with “experts?”
    But only 35 percent realize an increase in sales in the first year. So if you go into this expecting new sales right out of the box, you’re setting yourself up for failure. So look at the whole picture and consider all the possibilities that can lead you to your value calculations. And I like big questions. Instagram?
  • SALES ENGINE  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] Digital Marketing Requires Different skills
    Most marketing organizations today do not have the right resources in place to properly execute a content marketing strategy for lead generation, and if you’ve had less than desirable results, this could be a major reason why. They don’t want to talk to sales reps. Branding is a Side Benefit of Content Marketing, But Not the Goal.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Lead, Sales] Advicent Solutions LP
    Opentopic blog >> zoominfo.com Advicent Solutions is the leading provider of software-as-a-service (SaaS) technology solutions for the financial services industry. More t… more leads the global strategy for many of operating units, including Marketing, Sales Operations and Global Customer Support.
  • KEO MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Designing your Website to Increase Conversions
    June 15, 2016 – Leading business to business (B2B) marketing agency KEO Marketing is pleased to announce the release of their latest marketer’s guide, “ 5 Strategic Approaches to Website Design and Development for Increased Conversions.”. New Guide Delivers Five Advanced Web Design Techniques. Phoenix, AZ.  About KEO Marketing. KEO News
  • DISCOVERORG  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Marketing Survey Results Reveal 3 Main Impact Areas for Success
    Today, one well-written eBook is unlikely to be enough to walk a potential customer all the way from the moment of discovery to the finish line of a sale. It is an ongoing conversation, one that requires a continuing, uninterrupted cascade of content that allows you to lead your buyer along their journey.
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Lead Nurturing and Personalization
    Lead Nurturing and Personalization Here, we’re going to explain why personalization is a vital part of lead nurturing in marketing. It happens more often than you’d think, even with a lead nurturing strategy in place. In other words, you need to personalize your lead nurturing. What is Lead Nurturing? It’s true.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Contently Case Story: Inside Athenahealth’s Quest to Launch the Vox of Health Care
    With this new focus, the company wants to emerge as a leading resource for real-time health care data and the context for why it matters. Liz Kellogg, design lead for athenaInsight, works alongside the editorial team to create shareable data visualizations based on network findings. is still broken. Here’s a look inside.
  • IKO-SYSTEMS  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Behind the Scenes with Brahim Zebbar, EMEA Sales Manager
    As we all know, running an effective sales team is no easy task. With this in mind, we sat down to pick the brain of Brahim Zebbar, EMEA Sales Development Manager for a leading global marketing software, for insight into running and producing results with a 7-person SDR team. It accelerates the sales cycle, it’s more direct.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Is Anyone Leading Lead Management?
    Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. Predictive scores are just one criteria to bring into sales intelligence and rich, descriptive profiles of ideal customers.
  • ION INTERACTIVE  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Content Marketing Roundup: 3 Fresh Articles on Interactive Content Marketing
    So, in this edition, we are going to highlight how to improve your content, overcome the paradox of content marketing, and how to align your sales and marketing teams to achieve success in the content marketing world! Even with sales and marketing so close in physical proximity to one another, it can be hard to get the conversation started.
  • VISUALLY  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts. Less is more.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    This nurturing process will help you triage and nurture the right buyers to the point when they’re ready to talk to sales. 2. Hand High Quality Leads to Your Sales or Acquisition Team. Lead or customer scoring. Crucially, for B2B organizations, the buck doesn’t stop at the sales hand-off either. know, I know.
  • KAPOST  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Agile Marketing: 5 Critical Things You Need to Know
    Then, they socialized changes to key internal stakeholders—namely, leadership and sales—to ensure everyone understood how and why they were changing. View failures as opportunities to learn—they’ll lead you to the best answers and approaches to meeting customer needs. Focus on What Matters. Avoid Functional Silos. The lesson? 
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    NEW YORK, New York – SALES MACHINE 2016 – June 15, 2016 – Vidyard, the video intelligence platform for business, today introduced Vidyard Engage – a new suite of tools that extends the power of video beyond marketing to sales, support, customer success and other teams across the organization. Pricing & Availability. About Vidyard.
  • JUNTA 42  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] 9 Actions Content Marketers Need to Do Right Now
    If you delivered content consistently to that audience, can you position your company as the leading expert in that particular topic area? Be sure to include customer service and your sales teams. Communicate regularly with your customer service and sales teams. hope this list is helpful. 1. How about your YouTube videos?
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Introducing Vidyard Engage: Extend the Power of Video Across the Entire B2B Business
    At a time when attention spans are at their shortest, email inboxes are at their fullest, and conversion rates are at their lowest, sales and marketing organizations are looking for new ways to capture and maintain the attention of customers and prospects. It’s too difficult to use them in their sales workflow. Who Wins with Engage?
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Lead, Sales] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Your client only cares about three things, according to Joe Pulizzi at the Content Marketing Institute : Is the content driving sales? When it comes to content marketing, art + science = measurable success. Apparently, though, few of us are very good at content marketing yet. Agency leaders agree. What Do We Do When We’re Not Very Good?
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] How to Master Local Lead Generation
    You need to learn how to target your sales pitch directly at local audiences while keeping in mind their preferences and needs. You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. The post How to Master Local Lead Generation appeared first on PureB2B.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] Are You Leveraging Your Content for Sales Enablement?
    Opentopic blog >> marketinginsidergroup.com You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] Are You Leveraging Your Content for Sales Enablement?
    Opentopic blog >> marketinginsidergroup.com You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. Marketing ROI Cmo marketing roi
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] Dynamic Creative in B2B
    Or even model behavior, lead quality, similarity to other buyers and prospects—the list of possibilities is lengthy. Data-driven – Widely available data streams are used, for example geographic location, pollen count feed, previous ad exposure, scoring (predictive and lead quality) and more.  . Proven. Market-tested. Data-driven.
  • BIZNOLOGY  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] Influencer marketing tools of the trade
    Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† While influencer marketing is PR, you need to treat it like sales. OK, now on to tools.
  • HALEY MARKETING  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] Get to Know Rick Searns, Serial Entrepreneur
    My next job prior to starting my own business was in sales for a steel & aluminum distributor. I was 24 at the time, and I had an incredible boss who taught me so much about managing, motivating and growing a great staff. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! Back Story.
  • INFER  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] How Marketing Helped Social Tables Increase Leads and Revenue 400+%
    Lessons from Using a Smorgasbord of Approaches including Content Marketing, Social Marketing, Lead Generation, and Predictive Analytics. With our free mobile applications and 14-day free trial on our Website, we had figured out a way to consistently generate about 1400 leads per month. GROWING LEADS WITH CONTENT AND SOCIAL MARKETING.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    Inevitably, the conversation leads to a discussion about prediction theory and what data is truly indicative of a prospect or account being in an active buying cycle. Sales will tell you they hope the timing is right and that the account is in an active buying cycle when they reach out and try to connect with a decision-maker. Bingo! Or
  • SALESPREDICT  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] How Predictive Intelligence Helps B2B Marketers with Buyer Targeting
    Despite the game-changing impact marketing automation has had on B2B marketing engagement strategies, there is still a lot of room for improvement when it comes to achieving measurable results and sales revenue from demand generation efforts. Improve demand gen results by targeting in-market buyers. How bad is it? Whose opinion do they value?
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] The 24 Best Online Writing Tools and Apps
    And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. It follows then that emotional headlines are most important for landing pages, sales pages, case studies, and reviews—any type of content that would ideally lead to a transaction. Kitten!
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 14, 2016
    [Lead, Sales] Are You Leveraging Your Content for Sales Enablement?
    You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […].
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