• ACT-ON  |  THURSDAY, DECEMBER 8, 2016
    [Lead, Sales] Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017
    Malte [Ubl], who is the lead developer on the AMP project at Google, gave a presentation where he said ‘Content is king, and UX is queen.’ Malte [Ubl], who is the lead developer on the AMP project at Google, gave a presentation where he said ‘ Content is king, and UX is queen.’ Responsive Vs. AMP. Voice Search. Blog Posts and Search.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 7, 2016
    [Lead, Sales] How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]
    Generating leads, and then converting those leads into customers are by far the two greatest priorities for marketers across all company sizes. percentage points) and slightly less likely to prioritize understanding marketing ROI (-3.2 pp) and sales and marketing alignment (-5.9 pp). We get that. Let’s jump into the data.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Lead, Sales] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer Glance Sales Intelligence Powers More Productive Conversations. the next three weeks). About Infer.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 7, 2016
    [Lead, Sales] How Does Digital Marketing Effect Your Ability to Build Your Brand Awareness?
    Opportunity: A sustained/successful approach to digital branding will generate an influx of qualified leads. Converting such leads should cost a fraction of the cost of traditional media, and traditional sales efforts. The greater their lead, the harder it is to overtake their position. appeared first on Lead Liaison.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2016
    [Lead, Sales] Putting Meaning Back Into Marketing
    Analytics help improve the overall view of a company’s performance and are used to develop content and strategies that resonate with customers to generate leads and increase revenue. To improve internal communication , marketing needs to start small, think creatively and lead the organization with innovation and approachable subject matter.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Lead, Sales] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    According to DMN, when executed correctly, combining direct mail and email could lead to response rates that are more than double the typical results. One great strategy that fuses direct mail and digital marketing is mailing a printed piece and then driving customers to a high-value lead magnet online. But where should you start?
  • BIZIBLE  |  TUESDAY, DECEMBER 6, 2016
    [Lead, Sales] Why Your PPC Agency Needs to Focus on the Full Funnel
    This is easy to figure out for B2C or eCommerce sites where one can tell the exact amount of revenue that is generated and divide that by the ad spend, but it’s not so easy in the B2B world where the sales cycle could be days, weeks or months. But are they really? What Defines Success for a Traditional B2B PPC Agency? Why is this important?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 6, 2016
    [Lead, Sales] How Global CMOs Reap the Benefits of Technology
    However, marketing equivalency as well as how to determine the value of a lead or how to describe a qualified lead are tough to do as a global standard and require you to be responsive to the local geographic description of these things if you want to be effective.” Chamulitrat says for sales, the measuring metric is obvious.
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Lead, Sales] 3 Sales Emails Proven to Boost Reply Rates by 8x
    If you’re like most sales reps, you know how hard it is to stand out and get noticed. So how can sales emails cut through all the noise, increase click-through rates by 5x and send open-to-reply rates soaring by over 8x ? This sales email allows you to speak to your prospect directly. Blog Inside Sales Sales Leadership
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Lead, Sales] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    How have B2B marketers changed the way they use LinkedIn to discover new opportunities/leads/customers over the past few years? (Or has their strategy mainly stayed the same?). “It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 6, 2016
    [Lead, Sales] Adding Art to Words: How emojis can brighten up your emails
    We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art. Use emojis in subject lines. Use emojis in body copy.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Lead, Sales] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Virtual Reality headset sales aren’t setting any records. pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Episode 64 of the #FIR podcast is up. We’ll bring you up to date.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Lead, Sales] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    And yet, it seems like account-based marketing is a fairly new concept to many people. A big part of that has to do with a lagging alignment between marketing and sales within many organizations -- while this number is almost double what it was last year, only 60% of businesses say they're “somewhat” or “tightly” aligned with sales.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Lead, Sales] Marketing in the Staffing Industry: Is There a Secret Weapon?
    For the past several weeks, I’ve been publishing a series of posts that analyzes the survey data and provides practical sales & recruiting ideas your staffing firm can implement. Staffing Industry Sales: How Do Sales Reps Spend Their Time? Biggest Sales Challenges in the Staffing Industry. Build SEO.
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Lead, Sales] The Cure for the Common Cold Call: LinkedIn Warm Calling
    For instance, if one of our business development specialists discovered that John Smith’s primary concern is building relationships with resellers to increase his software company’s sales, she could then tailor her communications around helping to solve channel recruitment and management challenges. call to John is cold. Go for the Intro.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Lead, Sales] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Because interactive content , a highly engaging form of content, is helping teams gather more audience insight and transform leads into customers. 6. This boosts the ROI of content and can be an extremely powerful tactic when sales and marketing teams work together. 29% of leading marketers systematically reuse and repurpose content.
  • LEANDATA  |  MONDAY, DECEMBER 5, 2016
    [Lead, Sales] The Sales Operations Playbook
    We’ve reached the point where there’s no longer any disagreement that Sales Operations has become the backbone of the modern revenue engine. But there remains some confusion around what exactly Sales Ops professionals do that makes them so critical for an organization’s success. They’re driving sales excellence.
  • BIZIBLE  |  MONDAY, DECEMBER 5, 2016
    [Lead, Sales] TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
    Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. demand generation) across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI. The chief finding of the report is that ABM works. The Takeaway.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Lead, Sales] Social media strategy leaders: Lisa Marcyes
    made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! 2. make an effort not be too pushy or “sales-y,” but instead take an informative approach. New Names, Cost per Lead/Acquisition. Events.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Lead, Sales] Save the Data: How to Marry Your Figures With Your Customer Profile
    From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. The same person may appear on marketing’s list of leads, the sales books and the customer service records. Data-Driven Marketing
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Lead, Sales] B2B Marketing Automation Software for Fast Growing Companies
    You were told to drive growth by increasing demand and generating leads. Is your tool built for sales or marketers? Is it a sales productivity tool, or is it a demand generation/marketing automation tool? As each new year approaches, marketing teams often search for ways to be more productive and successful. We want to help.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Lead, Sales] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    Content shouldn’t try to inform, lead into the overall website, drive a lead, and drive a sale at the same time. 2016 has been a crazy year for social media. But considering the other social media storms we’ve seen over the past year, the fake news story is perhaps the least understood. Understanding the Beast.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Lead, Sales] How a Content Operation Benefits Front-Line Marketers
    Demand gen: I bet you want to optimize your lead scoring, lead ranking, and lead routing processes. Creative services: I have to assume you’d like to see your amazing designs published on the website, blog, sales collateral, and event booths. Most marketing departments struggle with teams working in disconnected silos.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Lead, Sales] Automated Behavioral Segmentation: Personalized in Real Time
    By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome. Make It Personal Updating your site with new content isn’t enough to successfully drive web sales. Personalizing the content makes this a reality.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Lead, Sales] How to Automate Your Account-Based Marketing Strategy
    In today’s digitally-empowered world, buyers are developing their own conclusions about your products and services long before they reach out to your sales team. As a result, it is possible to align lead-routing, call-center support, and consistent messaging with the right audiences. Lead-to-Account Matching. Acme Co.,
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Lead, Sales] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Did you make your lead goals? Did your sales team make their sales goals? Take some time to have conversations with other teams, especially sales, about how the year went. Does your sales team feel like they were light on leads, or that the leads weren’t properly qualified? Nail down your messaging.
  • VIEWPOINT  |  THURSDAY, DECEMBER 1, 2016
    [Lead, Sales] The Flavors That "Sales Ready" Leads Come In
    once worked with the then SVP, Marketing of a large public company who was frustrated with sales. At one point he got so angry that he offered sales management the following choices for spending a $100,000 budget to generate leads. For details on how sales should follow-up on a lead click here. Big surprise.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Lead, Sales] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Below, review the results account-based marketers are seeing in sales and marketing alignment and ROI, as well as their top priorities and how predictive analytics fit into an ABM tech stack. Sales and Marketing Alignment. For the strategy to work well, sales and marketing teams must work together through the entire funnel.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 1, 2016
    [Lead, Sales] The Qualities of a Good Salesperson
    If you work in sales, you want to be the best salesperson possible. Then, you’ll need to work on those qualities so you can boost your sales. That is necessary in the sales world. The post The Qualities of a Good Salesperson appeared first on Lead Liaison. Revenue Generation Blog Sales Sales Efficiency
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 1, 2016
    [Lead, Sales] Pause Your Holiday Playlist. It’s Time for Content Pros!
    It is also undercutting the educational and value aspect of content, leading to short fluff pieces with no truly measurable purpose or impact. A fan of long-form content and pop-ups, Joanna has made the business case for meaty content that educates, engages, and, most importantly, converts your readers. The holiday season is in full swing.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Lead, Sales] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    In this post , Jon Westenberg writes: Treating people like leads instead of humans just doesn’t work. You want to suck at marketing or sales? We know when we’re treated as objects (we’re just a conversion, a click, or an increase in lead score). Why can’t we approach our marketing and sales the same way? Think about it.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Lead, Sales] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    Other brands might use hashtags to organize items for sale on their sites. Sure, they may be discovering ideas and products that may lead to a purchase eventually. It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Lead, Sales] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Many companies aren’t able to report on marketing and sales efforts due to data and process issues. For example, let’s say you want to break out all of your revenue by country to gain insights on which geography is producing the most revenue or generating the most leads. How many new names turn into qualified leads?
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Lead, Sales] 5 Disruptions to Marketing, Part 1: Digital Transformation
    Digital transformation is much bigger than marketing — it includes sales, service, products, internal operations, and so on. If we consider these digital natives to be lead users — pioneering on the frontier of digital marketing — then it’s plausible that other businesses will eventually follow in their footsteps.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Lead, Sales] How to Fix Your Agency's Low Morale Problem
    According to Glassdoor, a former agency owner spent most of his time at the race track instead of leading his agency. If you're great at sales and big-picture thinking, but you struggle with operations, you'll probably never become great at operations. Now that we know there’s a problem, how do we solve it? What's working?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Lead, Sales] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Your advisor is also available to answer specific questions about other leading social platforms like Snapchat and Instagram. Million in Annual Sales Class? Global brands like Gatorade, Spotify and Kraft continue to see major success using Snapchat as an integral part of their overall marketing campaign. That much is certain.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, NOVEMBER 30, 2016
    [Lead, Sales] The 7 Deadly Sins of Product Demos
    We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. Product Marketing Sales Enablement Uncategorized b2b demos saas sales enablementEnjoy!
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Lead, Sales] 36 Case Studies That’ll Help You Understand Content Marketing ROI
    Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. Genpact produced 4X more content and doubled its leads. eBooks and Guides ROI brand awareness content marketing ROI data leads metrics sales
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Lead, Sales] Why Business Development Begins with Your B2B Website
    It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. What’s at Stake. What does this mean for you?
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Lead, Sales] Why Business Development Begins with Your B2B Website
    It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. What’s at Stake. What does this mean for you?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Lead, Sales] 10 Examples of Facebook Ads That Actually Work (And Why)
    The code and sale end date are also clear in the ad description. It eliminates one step in the buyer's journey, which ultimately increases sales. An advertiser can advertise to a list of leads or customers by uploading a list of email addresses it already has into the Power Editor to make a custom audience. Source: Facebook.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Lead, Sales] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  Part three  outlined the steps to designing a successful lead process. We’ll now outline what defines a qualified lead. It’s good to include information that shows clearly why the lead is ready for sales.
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Lead, Sales] 3 Ways Interactive Content Converts New Visitors Into New Leads
    We all want better lead conversion rates. What does all this mean for converting new visitors into leads? By Providing Value Before and After the Lead Form. Though gathering information from interested visitors is a key part of offering inbound content, lead gates can have a roadblock effect on your prospects.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] Maslow’s Hierarchy for SDR Teams
    As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results. But by FAR, the single most important decision we make as sales leaders (or in any aspect of business), is HIRING.
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    Bizible classifies this full-funnel approach as Pipeline marketing , the next evolution of lead generation that focuses on connecting marketing and sales data to enable decision-making and goals based on revenue. Though top-of-the-funnel marketing is a priority, only 11% of respondents are primarily measured on lead volume.
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    Over 250 customers are already using Bizible to confidently make the best marketing decisions that drive sales, including industry leaders like Optimizely, ADP, and The University of Vermont. According to Forrester, just 1% of leads turn into revenue for the average company. Which channels are performing the best?
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] ShoreTel Infuses Predictive for More Efficient Demand Gen
    Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. This large telephony and unified communications provider has no shortage of leads, and recognizes that having more people to call isn’t necessarily better. Describe your company’s demand gen workflows.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Integrating viewing data with marketing automation and CRM systems leads to deeper understanding of a viewer’s interest in making a purchase, but those integrations continue to lag. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. About Vidyard.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Jeff Elias is a seasoned demand generation marketing expert, marketing technology entrepreneur, and the CEO and founder of Toltec Global Services , a leading demand generation marketing agency. Are there certain characteristics you seek out when building a sales team? Here’s what he had to say. We’re so Pavlovian with our phones today.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? Thanks for having me today, I’m excited about the discussion. I say I’m a sales professional trapped in a marketer’s body. For you, Brian, lead generation, B2B marketing, strategy, CRM.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. We get asked all the time about the validity of a lead or why a lead was routed to a certain person or team.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] Dear CEO: The Era of Accountability Starts in 2017
    While marketing technology and marketing automation software are not totally to blame, they have made it easier to get more poor quality leads to sales faster than ever before. The current reality (according to CSO Insights): Less than 60% of B2B sales reps are hitting quota. Sales is mad. Lead Generation Sales Leads
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 29, 2016
    [Lead, Sales] 7 Common Myths About Big Data
    Big data isn’t magic, nor does it lead to big changes all by itself – your firm still needs experienced, skilled people to make the most of the insights that it can bring, as well as a data-driven culture. 3. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Big data is a short-lived fad.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Lead, Sales] How to hire your next marketing leader
    Marketing trumps Sales today — your CMO is a more important hire than your new VP of Sales. The purpose of Marketing is this: To help Sales sell by filling sales funnels with quality sales leads. Empowerment of sales to give the right messages to the right executives at the right time. Why not?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Lead, Sales] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    Dealing with data silos Another issue with big data is that it can end up in different departmental silos - the sales database, the customer service database, the marketing database… There is near universal consensus that this is holding us back. This is a positive step and can lead to highly effective collaboration.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Lead, Sales] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. wrote this a long time ago, and my web site is no longer active.  Sorry.
  • KEO MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Lead, Sales] Four Tactics for Better Lead Nurturing
    Lead nurturing is one of the most powerful tools that marketing automation software has to offer. The ability to deliver content based on a customer’s interaction with your emails delivers more qualified prospects to your sales force and thereby increases your conversion rates. Collaborate with the Sales People. Email Marketin
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Lead, Sales] 7 Marketing Automation Mistakes You Can't Afford to Make
    All of these automated actions are designed with the concept of lead nurturing in mind. In other words, marketers are creating and automating various types of content with the goal of actively attracting, qualifying, and moving prospects through the sales funnel towards a purchase. What Is Marketing Automation? billion per year.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Lead, Sales] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Agencies also need to share their knowledge with clients, and lead by example. They’re owned by  MECLABS , a research and training company that helps businesses optimize their sales and marketing technology and resources. This group is the world’s leading independent organization for data-driven marketers. MarketingSherpa.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Lead, Sales] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    To explain lead nurturing , you can use the pumpkin pie. Sending unnurtured leads to sales is like giving an unbaked pumpkin pie to your guests. Nurturing leads before sales contacts them works in the same way. When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Lead, Sales] How to Build a Full-Funnel Content Distribution Strategy
    Without a clear understanding of the content needs at each stage in the sales funnel—top, middle, and bottom—it’s super challenging to pinpoint what exactly about your content does or doesn’t resonates with customers, or how your internal teams can get it to them in a timely way. How are you targeting sales enablement here?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2016
    [Lead, Sales] Be Thankful for Account-based Marketing this Holiday Season
    In 2016, we saw more than 70% of B2B companies driving ABM programs to align their sales and marketing efforts, improve customer experiences, and accelerate their revenue gains." Marketing Sales Alignment. These are the ones that sales has indicated are more likely to buy. Revenue. Customer Experience.
  • BIZIBLE  |  TUESDAY, NOVEMBER 22, 2016
    [Lead, Sales] Why Conversion Is More Important Than Traffic for Generating Sales
    More conversions almost always lead to more sales, while more traffic doesn’t necessarily increase sales. Profitworks provides SEO and conversion optimization services and they see time and time again with their clients that increases in conversion lead to an immediate increase in sales. Look Familiar?
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [Lead, Sales] Which Comes First: Lead Nurturing or Inside Sales?
    For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Today, of course, a comprehensive lead nurturing strategy is much more than that.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Lead, Sales] 7 Blogging Bloopers Your Business Will Want to Avoid
    Don’t miss out on this opportunity to convert them into a lead by not including a call to action within your blog. 3) No images. Inserting images into your blog will hold your audience’s attention for longer, add value to the content, and increase your chance of converting the reader into a lead. 4) Rambling on and on (and on).
  • CONTENTLY  |  TUESDAY, NOVEMBER 22, 2016
    [Lead, Sales] Webinar: How to Leverage Content Across the Enterprise
    ” For the last few years, marketers have tapped into the power of storytelling by creating content that inspires brand awareness, promotes thought awareness, and generates leads. Now, we’re seeing other departments following this lead. Sales uses content to build relationships with prospects.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Lead, Sales] 51 Essential Email Marketing Tips to Help Marketing Automation
    Treat them like VIPs and give them special benefits such as advanced access to new products or sales. Holding a sale? Reward your best customers with special discounts, first looks at new products, and early access to sales and promotions. Use a Drip Sequence to Stay in Touch With Cold Leads. Nurture Leads.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Lead, Sales] Staffing Industry Sales: How Do Account Reps Spend their Time?
    Earlier this year,  we surveyed over 500 staffing professionals to answer one simple question: In recruiting, sales and marketing, what works best? In this post, we switch focus from recruiting to sales. The Data: How Sales Reps Spend Their Time. Tips for Working Smarter – Not Harder – in Staffing Sales.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Lead, Sales] DIY Account-Based Plays in Three Easy Steps
    But the same setups/flows/logic should be broadly applicable to most marketing automation platforms, or even your favorite sales acceleration/cadence tools. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. And this is the kind of play that can really lead to closed deals.
  • OPENTOPIC  |  MONDAY, NOVEMBER 21, 2016
    [Lead, Sales] How To Nurture Your Leads For Maximum Conversion Rate
    “79% of marketing leads never convert into sales. Lack of lead nurturing is the. The post How To Nurture Your Leads For Maximum Conversion Rate appeared first on Opentopic. It’s not unusual to hear, “Content is king.” Absorbing content is just one facet of the buyer journey. Brands & Marketer
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Lead, Sales] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Lead Liaison chose GoToWebinar because the user experience is very similar to Citrix’ GoToMeeting platform. Lead Liaison combines automation with webinar-planning. would definitely recommend Lead Liaison to any business that has marketing and sales needs. It’s possible with Lead Liaison’s integration with GoToWebinar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Lead, Sales] What is the role of content marketing in an ad-free world?
    That is the core idea behind content marketing today — use content to nurture customer relationships that eventually leads to action. 2. A new mindset for the ad-free world. Our internal quarterly and annual goals are based on higher and higher sales objectives. By Mark Schaefer. have not seen a newspaper ad in five years.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Lead, Sales] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You don’t have a direct line to bringing in sales and increasing profits or building product lines. Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. But why? Let us know!
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Lead, Sales] Why the Video Platform Reigns as the Best of Internal Communications Tools
    You don’t have a direct line to bringing in sales and increasing profits or building product lines. Yours is the job that’s tougher to measure – you’re focused on communicating with and engaging employees, and helping them feel connected to the business, leading to an increase in morale and productivity. But why? Let us know!
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Lead, Sales] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How do you reconcile the data different tools produce, so that you can accurately visualize where a lead is in the sales cycle? How can you share that information with sales accurately, automatically? To do this, marketers must have a very clear idea of how sales recognizes and defines a qualified lead.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Lead, Sales] 6 Tips for Collaboration When Producing and Sharing Great Content
    Project coordinators, marketers, copywriters, SEO and social media strategists, designers, sales staff, your legal team, subject matter experts—a lot of players are on this team. Don’t Forget to Include Sales. However, coordination with sales shouldn’t stop at the initial planning stage. Get Your Players Together.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Lead, Sales] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Marketers are increasingly being held to specific revenue goals that require a much tighter alignment between marketing and sales. What is Lead-To-Revenue Management? categories. Product News
  • HIVE9  |  FRIDAY, NOVEMBER 18, 2016
    [Lead, Sales] Blueprint to a Successful B2B Webinar
    In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase. Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. Webinars Hive9
  • KAPOST  |  FRIDAY, NOVEMBER 18, 2016
    [Lead, Sales] Why the Customer Experience Starts with Internal Alignment
    Because while  content marketing uses content as a segment of marketing,   marketing content   recognizes that   content sits at the center of a successful marketing strategy , and—in a modern, integrated B2B organization—feeds into the sales strategy, product strategy, customer success strategy, and so on. But our customers need more.
  • BIZIBLE  |  FRIDAY, NOVEMBER 18, 2016
    [Lead, Sales] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    We also found that while high performing marketers and the average marketer had largely the same top marketing priorities -- to generate more leads/demand (48.3% vs. 45.7%) and then convert those leads to customers (35.0% vs. 34.1%) -- they did differ in how they prioritize marketing metrics. Sales and Marketing Alignment.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 18, 2016
    [Lead, Sales] How Big Data Marketing Fits in Your ABM Strategy
    When even the tiniest improvements in sales and marketing strategies mean huge differences in terms of revenue, teams are delving into several new techniques, trying to come up with an advantage. Some call it smarketing — the blending or improved collaboration of sales and marketing teams. Big Data Marketing lead data
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [Lead, Sales] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. We want to see how sales technology is evolving and what the trends are.
  • VIEWPOINT  |  THURSDAY, NOVEMBER 17, 2016
    [Lead, Sales] How to Refine Your Sales Methodology
    thought all three were excellent, but due to my background in, and passion about, lead qualification, that was the one topic that really stood out. recommend using ADOPTED as a highly refined methodology to guide the qualification process in today’s complex B2B sales environments. Lead Generation Lead QualificationTiming.
  • HG DATA  |  THURSDAY, NOVEMBER 17, 2016
    [Lead, Sales] Technically Speaking: An Interview with Every Market Media CEO Rick Holmes
    started out as their first salesperson, building the sales division to a team of over 40. I was also responsible for landing us a notable spot on the 2010 Inc. have the luxury of walking to work every day and listening to a podcast or audio book – always something related to sales and marketing – as I do this. 5000 – Inc.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Lead, Sales] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    percent increase in holiday sales this year, but even the most successful small business owners can be anxious about how year-end receipts will shake out. Here are some types of messages you may want to send during the holidays: Sale or promotion advertisements. It’s the most wonderful time of the year. Hopefully! Send emails!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Lead, Sales] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Lead Scoring and Nurturing. Tailor your lead nurturing by persona.  Use a three-tier framework to manage your lead sources.  Program Optimization.
  • HALEY MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Lead, Sales] Come on a Trip with Me!
    Every time a job seeker registers with you, each time a client places a staffing request, they go through a series of steps (often referred to as touchpoints) that lead them through their experience with your agency: For candidates, the journey begins with the moment they first hear about your staffing firm. What’s a Customer Journey?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2016
    [Lead, Sales] 7 Tips to Make Leads Easier for Sales Teams to Close
    Those of us who’ve had our family dinners rudely interrupted by a sales call know how tiresome cold calls can be. Even the most experienced sales professionals seldom relish the thought of having to pick up a phone to launch into a pitch with a total stranger. No one involved in these transactions enjoys them. […].
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Lead, Sales] Altimeter Study: How To Know When You Have a Mature Content Operation
    Other departments, such as product and sales, should be able to contribute their own valuable perspectives through blog posts, webinars, etc. Internally, data/analytics, executive/C-suite, and content teams top the list of teams that lead content development. The question is: What does content maturation actually look like?
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Lead, Sales] Webinar: Everything You Need to Know About Contently Live
    B2B marketers know that even the world’s best content won’t drive leads if it lives on an ineffective website. In this webinar, Contently director of sales Steve Peck reveals how Contently Live, a customizable content hub, will drive the lead generation, attention, and revenue that B2B marketers want to show.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Lead, Sales] Understand Customers and Their Lifecycle with Marketing Automation
    For 82% of enterprise marketers, the most important goal is not lead gen but engagement. Would knowing that help the sale? There isn’t an A-to-B route from suspect to sale anymore. How and when your customer Tweets may provide more sales opportunities than a hundred event invitations. They are all individuals.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Lead, Sales] 4 Ways to Elevate Your Marketing with Great Content
    The brands that are leading the pack have nailed down these three key areas: content, channels, and insights. Account-based marketing (ABM) is all about aligning marketing and sales efforts to target and engage high-value accounts with personalized messaging, campaigns, and outreach. New channels, strategies, and campaigns. The first?
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Lead, Sales] How Long Does it Take to Get Results from Content Marketing?
    What does this have to do with how long it takes for content marketing to create leads and demand? The ingredients that impact your lead and demand generation success and the time it takes to achieve it include: The quality, relevance and type of content you create. “ Marketing is impatient. Content marketing is like cooking. Source ).
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Lead, Sales] With Maturity Comes Results for Australian Content Marketers [New Research]
    Of course, this is much easier when your efforts are more mature, as you are seeing results in the form of cost savings, sales, and better customers. But Very likely, it’s a specific niche , but if you truly focus, you’ll become the leading voice in your area. How mature are Australian companies with their content marketing?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Lead, Sales] Is Automation the Right Marketing Solution for You?
    As a comprehensive marketing solution, it also helps identify, track and nurture key leads and measure your marketing return on investment (ROI). With MAPs, you can create personalized emails that go beyond the lead’s name in the greeting. Imagine knowing which of the 5,000 leads in your CRM are hot and which have become cold.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [Lead, Sales] Five Keys to Hiring a Digital Marketing Agency
    This changing landscape is forcing all players to step outside their comfort zone and embrace new methods and strategies in order to attract high quality leads. You are concerned abut the care and building of your brand, your online reputation, effective lead generation and great customer service. Wide Range of Services.
  • ACTIVEDEMAND  |  TUESDAY, NOVEMBER 15, 2016
    [Lead, Sales] Conversation Analytics: Calls vs. Good Calls
    The analysis provides valuable information such as: Understanding caller intent and which inbound calls are converting to appointments, opportunities, or sales. Identifying calls useful as examples to train sales/support agents. Should leads be attributed to Pay-Per-Click campaigns or print ads or the website, for example.
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