• KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Lead, Sales] KEO MARKETING WINS AMA SPECTRUM AWARD FOR BEST INTERACTIVE WEBSITE
    Marking the 14th year of honoring excellence in marketing in Arizona, this event attracted leading marketing professionals throughout the Valley. “We are thrilled to win this year’s Spectrum Award for top-scoring Interactive Website,” said Sheila Kloefkorn, founder, president and CEO of KEO Marketing. PHOENIX, Ariz., About KEO Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Lead, Sales] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    But Engagio's latest product, Engagio PlayMaker, actually does occupy a space in between marketing, sales development, field sales and customer success by connecting them without replacing existing marketing automation, CRM, or customer success systems. account based marketing engagio marketing-sales alignmentBut I digress.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2016
    [Lead, Sales] Marketing Automation Technology and What Marketers Need to Look For
    58% 58% of top-performing companies; where marketing contributes more than half of the sales pipeline, have adopted marketing automation. Lead Management and Scoring. According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy.
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Lead, Sales] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. While this is a new capability, we expect it to become more sophisticated over time.”
  • AMPLIFINITY  |  THURSDAY, MAY 5, 2016
    [Lead, Sales] Mirror, mirror on the wall. Are your referral metrics the fairest of them all?
    Don’t let vanity referral metrics lead you astray. Communicate to your Advocates what demographic would lead to a successful referral. The people your Advocates are sharing referrals with might be accepting the referral but no sales or not a large amount of sales are being closed from it. But what is a vanity metric?
  • ANNUITAS  |  THURSDAY, MAY 5, 2016
    [Lead, Sales] 3 Common Mistakes in Demand Generation
    You cannot rush lead management workshops as you will not have a process informed equally by Sales and Marketing stakeholders. Big rewards in the form of highly qualified leads and greater conversion rates, leading to sustainable revenue – to those willing to take the risk. “Hold the vision; trust the process.”.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Lead, Sales] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. Expanded Profile Types: Sales and marketing teams can now define profiles over ‘Accounts’ and ‘Opportunities,’ in addition to ‘Leads’ and ‘Contacts.’ About Infer.
  • KAPOST  |  THURSDAY, MAY 5, 2016
    [Lead, Sales] Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo
    Research conducted by Gleanster and Kapost found that poorly managed and cumbersome content management processes bloat bottom line costs, leading to an estimated $958M each year in inefficient and ineffective content marketing spend for mid-to-large B2B organizations. That’s However, I need to write and ask you to stop! Wait, what?
  • LEAD LIAISON  |  THURSDAY, MAY 5, 2016
    [Lead, Sales] Video Marketing: Your Key to Converting More Visitors
    The addition of videos can help to increase both conversions and sales by discussing how a product works, the benefits of using a product, and even how a product can resolve certain issues. With the addition of a video, you can transform your site into a sales rep for your business that offers help to the leads as they browse your website.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Lead, Sales] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    Much talk is made about the importance and need for sales and marketing alignment, and rightly so; alignment is a key strategy for company growth. We want to focus on making all three of these groups – sales, marketing and customer success – winners by working together as opposed to working in three separate silos. Why marketers?
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Lead, Sales] 15 Facts to Know About Bottom of the Funnel Marketing
    The sales funnel , as a whole, is a beautiful thing – but the bottom of the funnel is where things really get interesting. As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. 79% of marketing leads never convert into sales.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 4, 2016
    [Lead, Sales] Welcome to the New World of B2B Account-Based Marketing
    Sales and Marketing have long awaited the perfect balance and alignment. Sales doesn’t love the leads they’re getting from Marketing. Marketing doesn’t love the feedback (or lack of feedback) they’re getting from Sales. This isn’t just about another marketing buzzword phrase! What Exactly is Account-Based Marketing?
  • LATTICE  |  WEDNESDAY, MAY 4, 2016
    [Lead, Sales] Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?
    It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Why is that?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2016
    [Lead, Sales] 5 Ways Your B2B Marketing Automation is Failing
    How can you join the 74% of B2B marketers who say they are experiencing a 10% or greater increase in sales opportunities through lead nurturing? If your horse is not leading your cart full of marketing initiatives forward, you may be stuck at any of these five obstacles. Winning the lead is just the beginning.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 4, 2016
    [Lead, Sales] Content Marketing Metrics That Count
    It works across the board, from building brand awareness and enhancing audience engagement to lead generation and sales. Content marketing works! The only snag is; you have to know how to use it and what to measure. For content marketing to be successful, you need to have a content marketing strategy. Content Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. nuances of a B2B Sales Cycle? Complex Sale ˆ Information is Power ˆ Complex Offerings ˆ Personal Relationships ˆ Less Visibility on Pricing ˆ Fewer Buyers ˆ Multiple Decision Makers ˆ Third-Party Influencers Nuances of a B2B sales. lead to a sale.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • ACT-ON B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Rethink Marketing
    Delivering impressive numbers of leads, conversions and opportunities garners praise and promotions for. to argue with good numbers.). • The race for ever-bigger lead numbers is. delivers to sales this month. value it the same way they do a sales number. sales and marketing departments. Sales teams. darling?
  • THIRD AND TWO B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. demand (leads) like the above three. enough to increase sales leads: 1.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] B2B Marketing Trends for 2016
    through their own research, without talking to sales—until late in the journey. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. “As marketers, we tend to focus on the. who gets the lead?), industry leaders, customers, alliances, sales, marketing and product teams to establish. has held global lead marketing and strategy positions for leading Fortune Global 500®. Optimization Workflow. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • PUREB2B  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Answers to Your 6 Biggest Email Marketing Questions
    However, when it comes to lead generation, one stands out from the rest. Email marketing has been and still is one of the most dynamic channels available marketers and sales professionals when it comes to developing quality results for lead generation and driving revenue.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] The Essential Role of Telemarketing in Account Based Marketing
    “ More than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.” — Sirius Decisions, 2015 State of Account Based Marketing. Account based marketing recognizes that large organizations have tremendous sales potential, and each should be treated as its own market.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Does Your Content Need a Permanent Home?
    You’ll want to guide viewers to to an e-book or case studies that demonstrate your product’s effectiveness, which will then lead readers to a sales person. If you’re pursuing ad sales, you’ll need a home where you can measure, control, and promote your work. Are you B2B or B2C? according to comScore.
  • KEO MARKETING  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Is Your Email Marketing Compliant with Global Regulations?
    Are you ready to maximize the return on investment in your email marketing?  As a leading B2B marketing agency , KEO Marketing provides email marketing services to help you effectively reach your marketing and sales goals. One of the most effective means of outbound marketing is often email marketing. Identify the message as an ad.
  • LATTICE  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Now Available On the AppExchange!
    Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Blogging is a common tactic we recommend and have written about in past posts, for improving traffic and lead growth in SEO and social media marketing. The key is not to assume that blog posts driving the most traffic will always lead to success. Misconception #5: Lead Volume Is Up; We’ve Done Our Job. Final Thoughts.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] Salesforce “State of Marketing” Report: Better Happy Than Good
    No surprise here – the leading sales and marketing technology company says that investing in sales and marketing technology is a good thing. Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Lead, Sales] The Lead Gen Mistakes Marketers Are Making
    When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer  when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. . Getting Real About Lead Generation .
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Lead, Sales] The Amazing Power Of Multi-touch Lead Engagement
    They’re an example of multi-touch lead engagement. Exclusive Bonus Content: Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! Nonetheless, multi-touch lead engagement is the next best thing. Why is Multi-Touch Lead Engagement Important Today?
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Lead, Sales] 6 Tips for Writing an Effective B2B Lead Building Email
    Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Creating emails to generate business leads involves a lot of trial and error, and will require a great deal of A/B testing and a careful eye on your analytics, but don’t get discouraged. You’re hit with an opt-out request.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 2, 2016
    [Lead, Sales] Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. What does culture eat for lunch—or even dinner?
  • BIZIBLE  |  MONDAY, MAY 2, 2016
    [Lead, Sales] How To Perform Actionable Win Rate Analysis With Marketing Attribution
    And on the Sales side, it gives insight into how the sales team can more efficiently make use of their resources as they try to close customers. It’s a measurement that helps with marketing and sales alignment, making win rate a particularly important measurement in account-based marketing. So how do you do it? Keywords? TOTAL.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Lead, Sales] Video is Killing the Written Content Star
    Everything from one-on-one video chatting to real-time video coverage of news events to video sales letters, all signs point to the takeover of video. 64% of marketers in a 2013 Nielsen survey expected video content to lead their content strategies in the next few years. As such, 2016 has been dubbed ‘The Year of Video’. YouTube.
  • HINGE MARKETING  |  MONDAY, MAY 2, 2016
    [Lead, Sales] Mergers and Acquisitions as Part of Your Growth Strategy
    Develop sales opportunities by marketing complementary products or services. 4 – Add a new business model. Our  Professional Services Guide to Research  gives you the tools and knowledge you need to lead your firm through conducting research. So what is the impact of all these mergers? So what does a strategic merger look like?
  • LATTICE  |  MONDAY, MAY 2, 2016
    [Lead, Sales] Marketing Nerds Take Over MME16
    Executives from Oracle, Integrate, Demandbase, MediaMath, 6Sense, Mintigo and Lattice Engines participated, and discussed the key reasons why data-based ABM programs are driving higher conversion rates and increased alignment between marketing and sales. Like other conferences this year, a lot of the attention went to Account-Based Marketing.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Lead, Sales] An Inquiry vs. a Lead: What’s the Difference and Which is More Important?
    Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. In essence, an inquiry is the step a customer takes just before they become a true lead. So, What’s a Lead? Leads are qualified business prospects. An Inquiry or a Lead?
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Lead, Sales] Pure Incubation Ranked #29 Among Fastest Growing Companies in Massachusetts
    Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. The company, based in Topsfield, MA, is continually developing new strategies and technologies to amplify the marketing capabilities of the world’s leading businesses.
  • INFER  |  MONDAY, MAY 2, 2016
    [Lead, Sales] DIY Predictive Modeling – Pitfalls and Opportunities
    As these types of solutions become common in the market, more do-it-yourself (DIY) tools will emerge for industry-specific flavors of predictive analytics in data-rich sectors like financial services, healthcare or retail, as well as in certain functional areas like predictive sales or marketing. Originally published on Business 2 Community.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2016
    [Lead, Sales] 3 Things You Need to Know About SEO This Year
    great mobile experience might still be about leading your industry, but in the very near future it will be one of the first barriers to entry.  If marketers really want to understand how to improve their SEO, they need to focus on mobile browsing as exclusively as possible. Author: Nate Dame SEO is in a constant state of change.
  • KAPOST  |  MONDAY, MAY 2, 2016
    [Lead, Sales] The Difference between Content Marketing and Marketing Content
    Content marketing is a segment of marketing that focuses primarily on top-of-funnel marketing initiatives, such as thought leadership, brand awareness, and lead generation. Marketing content hits every touch point, question, or challenge that a customer (or a potential one) might have at any stage in the sales cycle. Align. Execute.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Lead, Sales] 11 Helpful Resources for Improving Your Business Skills
    When you join, you're put on a track where you can regularly deliver speeches, get feedback, lead teams, and participate in improvisational speaking games in a super supportive atmosphere. The self-paced curriculum introduces the fundamentals of how to attract visitors, convert leads, close customers and delight customers into promoters.
  • ACT-ON  |  MONDAY, MAY 2, 2016
    [Lead, Sales] Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
    The lust for leads remains, but marketing’s role has always been broader, and it’s becoming broader still. Brand marketing supports every stage of the lead lifecycle. Demand generation usually covers the Capture, Nurture, and Convert stages of the lead lifecycle. Sales do come from press releases! But that’s changing.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Lead, Sales] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    So what does this look like, who is doing it well, and is there any evidence that employee engagement leads to better business outcomes? This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Lead, Sales] What Buyers Want: The Buyer’s Selection Process
    SEE ALSO:   Closing the Sale: Why the Best Firm Doesn’t Always Win. Download our free book Inside the Buyer’s Brain to learn more about what sets sales winners apart from runners-up. It is the leading marketing program for delivering greater visibility, growth, and profits. We think so. Is the firm known for doing great work?
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Lead, Sales] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    Ultimately, this leads to a focus on a more collaborative organization, one that looks not only to fill existing talent vacuums, but also to create learning opportunities and push the barriers of possibility. Edelman, Global Co-Leader, Digital Marketing & Sales Practice, McKinsey & Company. commercials). FOR EWORD by David C.
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Lead, Sales] Interesting Infographics: Creating a Sustainable Marketing Strategy
    It gives your potential customers a really fast, easy way to make their purchase – 36% of email marketers have seen a boost in sales after including a buy button! Brand Marketing Strategy Channel Marketing Content Marketing Demand Generation Digital Marketing Infographics Lead Generation home infographic marketingAdd Buy Buttons.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Lead, Sales] Lunchbox: Fill a tummy with a tap
    The contactless donation box that sits at point of sale in lunch shops across London, is set to take 30p when tapped with a customers contactless card. The payment side is made possible by Elavon – an acquiring bank who are leading the charge when it comes to charity contactless donations. First up, finding the right charity partner.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Lead, Sales] Why Facebook’s Future Is Brighter Than All of Social Media’s
    In a similar situation, LinkedIn has added and deleted lead targeting solutions, acquiring Bizo and then dumping the business a year later. You won’t be on every sales call to reinforce your brand message. At the core, social media has always been about connections made between individuals. The answer’s pretty simple.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Lead, Sales] Financial Advisors Need to Get Personal or It’ll Cost Them
    Lead scoring —a method of ranking leads for their sales-readiness, agreed upon by both sales and marketing—is a concept that you’re probably familiar with. Lead scoring helps you prioritize which prospects sales need to follow up with immediately and which prospects need to be nurtured. Sales Efficiency.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Lead, Sales] Complement Your Content Strategy with Account-Based Marketing
    Whereas content marketing establishes authority and helps to net potential leads that are actively seeking you out, ABM actively reaches outward to the dream client. Advanced Content Marketing Marketing Strategy Sales EnablementContent remains one of the strongest pillars for a successful  B2B marketing strategy today.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Lead, Sales] An A to Z of Content Marketing Best Practices
    Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group. Also make sure you’ve got your blog set up for maximum lead generation. And they come in several flavors: Lead generation metrics.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Lead, Sales] Five Steps to Thriving in the Age of the Customer – Part 5
    Last October, I attended CEB's Sales & Marketing Summit in Las Vegas (which, I highly recommend BTW). After After one of the break-out sessions, a VP of Sales Capability at Samsung made a statement that's really stuck with me. He He said, "I get the ‘what.’ I even understand the ‘so what.’ We've learned that: .
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Lead, Sales] How 3 U.K. Companies Became High-Class Publishers
    CEO Andrew Hirsch estimates that 30 percent of the editorial team is internal while 70 percent consists of leading freelance journalists. Just a year after debuting,  John Lewis Cook Edition  had a 100 percent pick-up rate in-store, and sales of products featured in the magazine had risen by up to 118 percent.  While U.K. and U.S.
  • BIZIBLE  |  THURSDAY, APRIL 28, 2016
    [Lead, Sales] Account-Based Marketing Measurement: Here's What You Need To Know
    One of the biggest challenges with implementing ABM is that it requires a different mindset to a lead or demand generation marketing strategy. When you have to make the shift to thinking about prospects in terms of accounts rather than leads, a lot changes. Proper ABM measurement starts with lead-to-account mapping.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Lead, Sales] First Marketing Automation Software Company to Include Handwritten Letters
    Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform. Persistence and process certainly pays in sales. About Lead Liaison. Fast forward to today.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Lead, Sales] 3 Clever Tactics to Improve Your Search Engine Optimization
    KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Here are three methods to consider: 1.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Lead, Sales] 6 Different Ways to Organize Your Marketing Stack
    As a hosting service,  Datapipe’s  marketing department works to drive awareness that translates into sales, thanks to a slew of tools within their marketing technology stack.  . In their setup, you can see a clear picture of how a customer moves through the sales funnel, aided by different resources within the martech stack.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 28, 2016
    [Lead, Sales] Contractors: Do You Know How to Connect With Them and Stay Connected?
    The have to multi-task — project management, purchasing and sales. Have your sales force spend a majority of their time in the field talking with contractors. Send them leads. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. They need to spend less time selling and more time solving the contractors problems.
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [Lead, Sales] Why Formulas Work Better than Templates for Email
    The Sales Email that Won 16 New B2B Customers!”. Verbatim email templates that worked like gangbusters for the author, now available to you – lowly sales creature! Could it really be that easy to steal an email template, plug it in, and wham… instant leads? The EXACT Template that Pulled 308,074 Emails from Facebook!”.
  • EMEDIA  |  WEDNESDAY, APRIL 27, 2016
    [Lead, Sales] Marketing Automation Users: Quality Inputs (for Spectacular Output)
    Marketing automation gives you the opportunity to produce more Sales-Qualified Leads from raw leads and Marketing-Qualified Leads. This in turn enables you, the marketer, to track a higher volume of closed sales to your hard work. Blog Blog Post Homepage Resources
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Lead, Sales] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    But, if there’s not a natural bridge for a sales rep to use to follow up on the consumption of that content and turn that into a sales conversation, you’re really just creating content for branding and awareness. Because that’s how a well-trained sales professional behaves at each stage of the sales funnel.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Lead, Sales] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    This kind of stack is characterized by the a strict adherence to the sales and marketing funnel. Each technology is assigned or placed based on its funnel purpose, e.g. awareness/discovery, lead generation, opportunities and success/advocacy. Alignment with sales and the business goals is the the surest path to marketing success.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Lead, Sales] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Why would somebody watch a demo of your product or talk to a sales rep or become a lead or outright buy or, even better, share your product or your message with somebody else and become an advocate for your business? . You need to convince more of those people that view the content to sign up as a lead. That’s what resonance is.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Lead, Sales] C-Level Skills Required for Marketing: Making a Place at the Table for CMOs
    good CMO identifies and capitalizes on trends that lead to more conversions, leads, and business. This ultimately results in better connections during the pre-sale, sale and post-sale stages. From educating prospects on issues and topics to helping them understand services and their value. Additional Resources.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Lead, Sales] Debunking myths around sales videos for business
    Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle.  Real-world examples of businesses using video to increase sales. What makes up the cost of a video . Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [Lead, Sales] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Back in August, we announced the acquisition of Oracle Maxymiser, the industry’s leading platform for online optimization and testing. The modern B2B sale is getting increasingly more complex and involves more stakeholders. B2C Marketers Improve Audience Quality and Optimize the Customer Experience. stakeholders.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] Markie Award Winners Show How Modern Marketing is Done
    Best Lead Management Program. Best Sales & Marketing Alignment. It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we celebrated excellence in Modern Marketing. Cetera Financial Group.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers. However, traditional outbound lead generation activities can be expensive.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] Growing Demand for Account-Based Marketing
    After all, B2B sales cycles are significantly longer than B2C’s and B2B marketers aim to speak to businesses, not individual consumers. By utilizing targeted lists and prospect-specific strategies, ABM can allow B2B companies to drive better quality leads, grow pipelines, and increase revenue. Account-Based Marketing: Strategy or Tool?
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] B2B Marketing Strategies that Raise Visibility and Win New Business
    This experience is what will lead all those new contacts to remember you when their peers ask, “Do you know anyone who does [insert your specialty here]?” Words like “cheap” or “sale,” and sometimes even “free,” when placed in the subject line can signal the email is spam and it won’t get through the filter. _. what goes? Link Earning.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] Generate Quality B2B Leads With These 4 Content Marketing Best Practices
    Attracting business prospects highly involves content marketing, as it is the most effective way to produce a steady stream of quality B2B leads for your sales funnel. If done right, achieving a high return on investment from your B2B lead generation and content marketing strategies, is very possible.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] 8 Reasons Super Specialized Companies Should Embrace Inbound
    “People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Superniche. Wrong.
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] 6 Insights from the Salesforce State of Marketing Report
    times more likely than underperformers to use CRM tools extensively in order to provide marketing, sales and service teams a single, shared view of the customer. The biggest pressure on marketing teams today is not to generate leads. This is further evidence of the blurring lines between marketing customer service, and sales.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Author: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? The first trend is a tech-savvy sales team. And   with this standard, the sales team is asking for tools that don’t just collect information.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    You may want to focus on folks that have completed an evaluation within the past six months -- or up to a year if you have a longer sales cycle or niche market. In fact, the time you'll spend recruiting exclusively for your study will often lead to better participants. Step 4: Lead the Conversations. Step 2: Recruit Buyers.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 26, 2016
    [Lead, Sales] Four Problems With Account-Based Marketing
    Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. It has lead to a lot of spirited debate at here at ANNUITAS and in my professional circles — and not […]. Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] The Unseen Problem with Inbound Leads and How to Fix It
    As you’ve probably noticed, inbound lead generation strategies are in vogue. Influencers and inbound solutions themselves are singing the praises of these strategies from the rooftops, including their purported superior ROI and their ability to generate high quality, easily converted leads. And of this 30%, are the leads able to buy?
  • BULLDOG SOLUTIONS  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] Event Recap: 7 Ways to Unsuck Your Lead Gen
    “While lead generation is the lifeblood of B2B marketing, the reality is that most lead gen sucks.” – Jay Baer, president of Convince & Convert and the most retweeted digital marketer today. Throughout his presentation, Baer shares compelling examples of lead gen done right. Missed the webinar?
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] Bizible Joins The Account-Based Marketing Leadership Alliance
    Bizible’s new feature provides ABM capabilities necessary for success, such as lead-to-account mapping and predictive engagement score backed by data science and rounds out the measurement part of the stack for hundreds of companies. Over the last year, interest ABM has soared. These stats are echoed in Bizible’s 2016 ABM Metrics Report.
  • SNAPAPP  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Why would somebody watch a demo of your product or talk to a sales rep or become a lead or outright buy or, even better, share your product or your message with somebody else and become an advocate for your business? You need to convince more of those people that view the content to sign up as a lead. What is content marketing?
  • PUREB2B  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] 5 Common B2B Lead Generation Myths Debunked
    Lead generation has always been an important part of the sales process, but with competition on the rise and a new technology making waves on social media every week, B2B lead generation has never been more important. This has made generating leads both more complex and if done correctly, more effective.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] 15 best Big Data companies and why they stand out
    Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. PWC is one of the leading companies in the world offering advisory services for financial entities with complex, computerized systems, and massive amounts of data. source: McKinsey ). PALANTIR. billion in revenues.
  • ION INTERACTIVE  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] When It Comes to Content Marketing, Think Like a Bee
    Well, modern marketers know that cross-pollination of interactive content pieces is a great way to produce fruitful lead and demand generation programs. This allows sales to pick up right where the solution finder left off instead of leaving users to explain themselves for the second time. It is official — Spring has sprung.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] 3 Key Takeaways from Social Media Marketing World
    Snapchat is about telling stories, not sales. The good news is there’s always somebody who is leading the way, social media pioneers, who are willing to share their learnings, providing us with the courage to tread new paths and stretch the boundaries. I can’t wait to see what’s next! Content is King, and Engagement is Queen.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] 10 Very Smart People Weigh In on How to Rethink Marketing
    B2B companies understand the value of an integrated marketing stack; but with so many options out there when it comes to marketing technology, B2B marketing and sales leaders tend to lean towards the shiny new toys more than the tools that work the best with their current list of marketing technology. The great sales and marketing divide.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 25, 2016
    [Lead, Sales] The B2B Customer Content Operations Manifesto
    If you’re a B2B CMO pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now […]. The custom content business is a difficult business. Content Marketing
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Lead, Sales] 6 Different Ways to Organize Your Marketing Stack
    As a hosting service, Datapipe’s marketing department works to drive awareness that translates into sales, thanks to a slew of tools within their marketing technology stack. In their setup, you can see a clear picture of how a customer moves through the sales funnel, aided by different resources within the martech stack.
  • HUBSPOT  |  SUNDAY, APRIL 24, 2016
    [Lead, Sales] 3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Fragmented days lead to fragmented weeks -- not good.”. Successful founders are productive. It's very much a chicken-or-egg question. Dharmesh Shah is an example of one of those founders. Not too shabby.
  • INTEGRATED B2B  |  SATURDAY, APRIL 23, 2016
    [Lead, Sales] Strategic Marketing and the CEO
    Sales responsiveness. Looking at distinctive capabilities, on the other hand, the company’s success has been built upon leading the market in research, design and product quality, and you expect to sustain these advantages for at least a few years. Threshold vs. strategic capabilities. Market insights and data. Managing acquistions.
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