• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] Moneyball for Sales & Marketing
    Moneyball for Sales. Marketing is the Same Sport Getting On Base It’s a rare enterprise sale that closes with a single. advancing through a known, established sales. What can sales and marketing teams learn from this? Let’s see what Moneyball for sales and marketing. The same is true in sales. sport. Since.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] Improving ROI with Marketing Optimization
    customer contacts] to drive sales,” said Raj. and which offer to present to which customer and channel • Business objectives to be achieved, such as maximizing sales, profit or response; or minimizing cost, returns or non-responding customers • Constraints that limit how you can pursue your objectives, such as channel. Market. devices.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] Start engaging from the first click in the Customer Journey
    The earlier in the customer journey we engage, the better chance we have to create competitive advantage, make a sale and build brand loyalty/advocacy. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    From marketing to sales to training to investor relations, business presentations structure and organize. engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Lead, Sales] 7 Ways to Get Non-Marketing Employees to Blog
    From driving relevant traffic to converting that traffic into leads, content is a key tool at every stage of the conversion funnel; helping to boost authority and drive long-term results. ways to overcome this: Show data that content marketing works and helps generates leads that will turn into more business. So what can be done?
  • THE ROI GUY  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] Alinean launches free on-line ROI calculators and assessments for Sales, Marketing and IT
    Sales Effectiveness Calculator – assesses current sales management and enablement spending and practices, to quantify the current cost of “do nothing” and the financial benefits of various best practice improvements. Mobility ROI Calculator – developed in conjunction with IDC, to help assess the ROI of different mobility strategies.
  • E-QUIP  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] Organizing the Sales Effort
    For those of you who still see the need to rethink how you pursue new work, let me suggest a new year''s resolution—get your sales effort better organized. The specific strategy will vary by firm, but I''ve found that most will benefit substantially by taking the following steps: Anoint your "sales force." Where to start?
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] The Secret to Success for Manufacturing Websites: Foundation Pages
    Ask your sales department for a list of frequently asked questions that are posed to them by potential customers. good FAQ page is invaluable for qualifying leads and increasing conversion rate , so make sure to talk with salespeople to ensure that all possible questions are included on the page. Go check him out! ABOUT US. PRODUCTS.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] 5 Ways to Improve Your Marketing Using Conversion Psychology
    In other words, is what you are offering, whether it be an ebook, webinar, or other lead magnet, worth what they are going to have to do to get it, like give up an email or complete a survey. Lead Generation 'This past weekend, I went to a dueling piano bar in San Diego. Ladies, can we get some Taylor Swift requests going tonight?”
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] BYOD: A Building Block of the New Mobile Office
    And now, as sales practices continue to evolve, we’ve seen greater success of inside sales, and businesses have shifted to support that success by implementing cost-saving practices such as BYOD. BYOD is becoming a key factor in the growth of inside sales. businesses with contact centers currently employ work-at-home agents.
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] Nurture Content Failure
    successful MAS instance has a lot of moving parts to consider – from the process-oriented questions of lead management and the handoff to sales, data quality and data management questions associated with new lead records (and old ones), CRM integration, and more – so it not surprising that most Enterprises struggle with marketing automation.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    'Anyone with at least a decade of experience in B2B will tell you that B2B E-Commerce —  the concept of selling into markets to self-selected customers without the need for sales professionals — doesn’t qualify as a new trend. Buyers complete 70% of their purchase process before coming into contact with a sales rep.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Getting started with a pre-transactional lead generation strategy can be challenging, so here are five examples of pre-transactional offers broken out by business type, followed by some best practices when creating your offer. This positions you and your business as a trusted advisor, instead of a being overly sales-y. content.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    'Rapid growth, lots of leads, and a busy sales team. It is, but it can become a problem when you don’t have the right information to qualify leads and reach out to each one in a targeted, relevant way. It’s a business model with a short sales cycle, and their typical sale closes in just 19 days.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] The key to social media success rests with HR?
    'Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. Initiatives and compensation based on long-term customer development instead of quarterly sales goals. Our viewpoints were remarkably similar. Organizational design.
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    And sure, that’s an important starting point in order to make sure teams are publishing enough content to engage their audience, collect leads, and have a chance to nurture them, but it’s time to move beyond the vacuum before the funnel and see how your content is impacting your entire pipeline. Which asset was a lead’s first touch?
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Lead, Sales] The 4 Most Important Pages on Your Website (& How to Optimize Them)
    Here is their About page: The user likely wants to know the information about the company, and in response, he or she can click “sales inquiries” to take action. Lead Generation Design Daily 'Some of the pages on your website are more important than others. Let''s get right into it. About Page. Contact Us Page. If so, which query?).
  • VIEWPOINT  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead, Sales] Stunning Study Reveals How to Increase Sales by 29-49%
    Of course, Covey’s message is a good one for all of us, but especially true for salespeople as pointed out in “The Power of Prioritization Report” i published by Velocify (A Sales Optimization Study). Sales Process Sales Leads
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead, Sales] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. The sales team thinks it can out-market the marketing team. Why don’t we let the marketing department report to the sales VP?”. It’s not me, it was a bad lead.”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead, Sales] 3 Online Marketing Trends To Take Advantage Of
    Revlon came out with an awesome campaign this year that lead the user through an interactive ‘choose your own adventure’ experience. Brand names that integrate their campaigns into a multi-channel digital marketplace have shown results of achieving increased ROI sale values up to 300%. Active digital-fraud fighter.
  • VOICE-BASED MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead, Sales] Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey
    The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. 'Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead, Sales] 5 Steps to Successfully Build Your Company's Sales Development Efforts
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Do the math. Build a process. How often?
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead, Sales] 10 Things Epic Copywriters Do
    They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. Sales-Driven Conversion Copy. 'Image source. Check out our comprehensive guide  here. Image source.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead, Sales] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    'Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Ryan came to Act-On from Cisco WebEx and has extensive experience in sales and sales leadership, especially when it comes to building high-performing sales teams. Sales & Marketing Alignment 2014 saw increased cooperation. Absolutely.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] 10 Lessons from 10 Years Paid Search Experience
    Comparing paid search to rocket science is not too far off the mark, according to Irv Brechner the executive vice president of Acquirgy, a leading paid search and DRTV firm. With the right platform that''s been fully integrated into your search program, you can make decisions on the fly that can result in much greater profits and sales.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    However, many organizations still do not realize that the buyers are not just outpacing B2B marketers in terms of sophistication; they are also doing the same to B2B sales people. 'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Only 2.8%
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] Mending the Festering Relationship between Sales and Marketing
    'While the feud between the marketing and sales departments often provides a source of ongoing entertainment, it can also inhibit the growth of your company. The data that is extracted and employed by marketing teams is not only relevant to their campaigns but to the sales process as well. Why it Matters. Shared Story. Read More.
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]
    Marie explains Check Point’s corporate marketing mix amongst digital and physical, shares how they generate inbound leads and explains why trust and connection are what matter, whether they emerge from modern marketing technology or face-to-face interaction. Connection is Key: Check Point frequently connects with customers at field events.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] How to Syndicate Content Without Getting Dinged in Search
    But we’re a sales strategy company , and all our target personas need to read some of the sales strategy we discuss, so what do we do? If you want to learn more about how creating content using inbound marketing strategies can help your business start generating leads, read our free ebook: Inbound Marketing 101. Don’t you?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] 5 Reasons Not to Build Your Sales Development Team One Rep at a Time
    'Sales development reps, you''ve all heard it. If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges. How many leads a month should we expect? 2) Benchmarking.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Jeff has won many marketing awards, including the SLMA Top 50 Sales Lead Management three years in a row, but not 2014, I congratulate the winners of this award in 2014, especially Matt Heinz and Steve Gershick, who are good friends of mine. Winning this award was a great honor and they gave me this cool symbol to share. It is fun.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] 23 Outstanding Social Media Marketing Guides
    Writing that “Today B2B marketing departments are developing more visual content such as images, web video, infographics and Slideshare presentations,” Jonathan Pavoni demonstrates how to use Slideshare  to “repurpose content, capture prospects’ attention, and drive additional leads into the sales funnel.”
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. How to Generate Leads with HubSpot ).
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Lead, Sales] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
    'Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. know with alignment, the concept helps create clear roles within sales and marketing. What are your thoughts to that? Absolutely.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Lead, Sales] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Lead Nurturing Program – Do you have a sophisticated lead nurturing program that delivered measurable results? You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Go for it! 18 at 12 p.m.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [Lead, Sales] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    'Do you want to generate more leads on your website? Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right''s phone number when I first met her. But some are dropping the ball in the conversion stage by not using landing pages to generate leads.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Lead, Sales] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    My first boss there wanted me to cold call to drive leads. And used it to continuously update our newly revamped website to drive inbound leads for our sales team. Inbound leads started coming in to the company on a consistent basis for the first time. They hired me as their first VP of Marketing. My Top challenges, or.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Lead, Sales] 10 Inbound Marketing Myths It's Time to Leave Behind
    There is research, SEO strategy, creative thinking, careful analysis of writing and content, lead scoring, CRM integration, sales process engineering, workflow analysis, design and usability decisions, a variety of content formats, social media placement, testing and metrics, and a whole slew of other things. Call some leads?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [Lead, Sales] How to Motivate Your Sales Development Team through December Holidays
    December is also a deceptively great month for sales prospecting as outlined in an earlier blog from Craig Ferrara. What December brings to the operations team is an opportunity to come up with some creative ways to manage our sales development team. Below are a few sales motivation tips for your teams in the month of December.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Lead, Sales] AMP UP Your Sales
    'Amp Up Your Sales. Amp Up Your Sales, published by AMACOM, written by Andy Paul is a book you should consider for your 2015 sales training program. Andy has put together 40 chapters of concise, practical and most important the right information that when implemented can drive your sales to the next level. By Andy Paul.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Lead, Sales] The Life of a Content Asset: Tracking Real ROI
    Opportunities can be defined as leads who have been accepted by sales and are being actively worked by a sales rep. Is it moving the needle for your sales team? Multi-touch gives you a holistic picture of how your asset moved your leads down the sales funnel throughout their lead lifecycle. Downloads.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Lead, Sales] Up Close & Personal: The Continuous Evolution of B2B Marketing
    Even more is written about the need to maintain that emotional connection throughout the entire sales cycle. What all of this is leading up to, of course, is that Voice of Customer (VOC) research in the B2B environment is more important than ever. And the metaphorical question is: Can the rider control the elephant? lot, it seems.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Lead, Sales] Lead Generation via Influencers and Experts in 4 Steps
    'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Increasing your close rate and reducing sales cycle time by earning an influencer’s “seal of approval,” thus leveraging their credibility. Remember, less is more. What’s in it for me?
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [Lead, Sales] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    Testimonials of this type can detract from the primary offer and create the aura of a sales pitch for your company that runs counter to the information of value the reader is searching for.”. 'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads.
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Lead, Sales] How To Build A Better Email Unsubscribe Page
    Leading your subscriber to a blank page with a single link to unsubscribe isn’t exactly the best way to let your visitor know they’re important to you. Download our ebook below to figure out what you can optimize to improve your sales! 'It happens to the best of us. Maybe it’s because of a shift in strategy. Nah, that can’t be it.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Lead, Sales] Is Email Marketing Making a Comeback?
    With email marketing you can address buyers by name and use internal marketing intelligence to deliver more customized messages based on where your buyers are in the sales funnel or even where they are located. Email marketing technology can lead to quick conversions. Email marketing was somewhat forgotten, but is it dead ? Be human.
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Lead, Sales] Interesting Infographics: Who Do People Buy From?
    The following visual describes the underlying motivations behind today’s buyers, platforms that they prefer and specific content types that help move them down the sales funnel. Plus, with the wide variety of publishing platforms available, every member of your sales team can be seen as a thought leader. Becoming Thought Leaders.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Lead, Sales] The key to content marketing success: a well-crafted strategy
    Typically that’s going to be something along the lines of increased sales, more leads, or improved lead quality. But they do give us clues as to whether the work we’re doing is likely to pay off in terms of actual sales and marketing value. That’s the good news. The missing ingredient for most? What Strategy?”.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Lead, Sales] Why you should write an ebook
    'An ebook is an amazing way to generate new leads for your business. Often people make the mistake of putting together an elaborate sales pitch as an ebook. You can learn more about Virally and get set up and collecting leads in under 5 mins by clicking here. Its a free download that educates and inspires your prospects. Event
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Lead, Sales] Hiring a Marketer: What Skill Set Should You Look For?
    Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close. More leads? Sales tools such as data sheets? And now we’ve added: Lead generation. Lead management (including such tactics as nurturing and scoring).
  • HUBSPOT  |  FRIDAY, DECEMBER 12, 2014
    [Lead, Sales] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
    To learn more about digital ad fraud and how it affects marketers and agencies, we spoke to a leading digital strategy and social media marketing expert Dr. Augustine Fou , who earned his PhD from MIT and founded Marketing Science Consulting Group in New York City over 14 years ago. How exactly are they doing this? How Impression Fraud Works.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Which TV Show Matches Your Data Utilization Strategy?
    Consider country/region and pick list values for previously identified fields, such as industry, lead source original, lead source most recent, lead status, key demographics, campaign focus, etc. This should be expanded to existing web forms, CRM lead page and list uploads templates. Junk Contacts. Growing daily.
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Tuning into Valuable Marketing Data with Conversation Analytics
    Lead Score. Sales Inquiry : Call content indicates an inquiry about a product or service. Repeat Sales Inquiry : Call content suggests that the caller has called more than once to inquire about a product or service. However, none of these words were being analyzed until Conversation Analytics was launched. Call Indicators.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Four Keys Areas Where the CMO Must Lead
    In working with many clients and speaking with  marketing decision makers, here are some of the most important areas I believe CMOs need to show stronger leadership in: Leading Change in Their Organizations. CMOs need to lead their teams and ensure they are appropriating the right amount of budget to skills development and education. 
  • BLOG MY CALLS  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Keywords: The Foundation of Your PPC Campaign
    'Pay-per-click advertising is a powerful instrument for driving qualified traffic to your landing pages, generating leads and creating new customers. These types of linguistic differences can have a huge impact on the success of a campaign and need to be used efficiently in order to drive sales. Thorough Keyword Research. Read More.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] 10 Email Marketing Tips for Tech Firms
    But most importantly, email can be a key element of a lead generation strategy as recipients are nurtured over time. Words like “Cheap” or “Sale” in a subject line can be a one-way ticket to the recipient’s spam folder. This also gives the impression that your email is a direct personal communication.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Marketing Strategies That Rock the SaaS World
    In the case of Salesforce, they made it much easier to manage Sales by inventing the first cloud-based CRM. In many cases, these brand advocates are rewarded directly with sales commissions or become resellers or channel partners, and they can build their businesses based on those relationships. The SaaS Challenge. Everybody wins.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    Same goes with blog CTA creative -- you''d be going for the long-term lead gen play, anyway. EST for a flash sale that ends at midnight EST, you wouldn''t want to determine an A/B test winner at 11 p.m. 'Do you remember your first A/B test on email? Nerdy, I know.) knew I could easily run one if I wanted, using HubSpot''s Email App.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls
    Being able to determine which leads, opportunities, and revenue come from your marketing efforts is crucial. For many marketers, web forms are the primary way to capture online leads. This has become standard practice in the industry, and tracking the lead source through forms is fairly simply. Leads Per Year. Findings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Hard lessons agency customers need to learn about social media marketing
    For example, my clients care about leads. So, I show them reporting with metrics around volume of leads and cost per lead. When I can prove a cost per lead that crushers traditional media and rivals PPC or digital retargeting, their tune often changes. It doesn’t drive sales/conversions.  . So I did that. Now what?
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Tradeshows and Events Drive Highest Quality Leads
    After all, do any of those meetings and exchanged business cards actually lead to new business? When B2B marketers were asked to rate the relative quantity and quality of leads generated through a range of channels, trade shows and events were cited as generating both the most leads as well as the best quality leads.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Lead, Sales] Get it in Writing: The Benefits of a Sales and Marketing SLA
    'Service level agreements (SLAs) between sales and marketing are a critical part of ensuring the efficient creation, development, and flow of leads. We recently spoke with Sam Boush, the founder of Lead Lizard, to learn about the benefits of a strong SLA for lead management, and to get best practices for creating SLAs that get results.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Lead, Sales] 18 Unexpected Formulas to Increase Website Conversions
    Well, then let''s just slide a whole bunch out there…” You shoot yourself in the foot and this is just one example where your opinion or the opinion of your designer could lead you astray. If 10% of those turns into a lead, that''s telling you you''re paying $550 for a lead you pay per click. Your Opinion Doesn''t Matter. Audio.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Lead, Sales] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    11) Treat your sales and business development people. The relationship between sales and marketing can be tenuous at times, so take some time for team building. 21) Do a sales analysis. Finding qualified contacts in your CRM that your company wasn''t able to connect with could salvage a few sales. 'Think fast!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Lead, Sales] Building Your Brand at All Stages of the Pipeline
    It’s important to have tools geared towards prospects at different stages of the sales cycle. Your toolkit needs to be prepared and capable of messaging your brand for potential customers at each stage of the pipeline – contact, lead, opportunity, closed customer. We call them Visible Experts. Branding
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 10, 2014
    [Lead, Sales] 8 Tips on Generating High Quality B-to-B Leads
    'Let’s face it, in your world, qualified leads are or should be the holy grail of marketing. According to a report by Marketing Sherpa , 78% of B2B marketers biggest challenge is generating qualified leads. Capture and nurture leads  - Once you get a lead, there has to be some qualifications done before sending it to sales.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [Lead, Sales] Spam Filter Basics: How to Keep Your Emails from Getting Blocked
    B2C marketers often see a majority of the year’s sales now, and B2B marketers are concerned with making the year’s target goals. 'It’s the holiday season, which means marketers are really busy. There’s a lot of email flying around, which means a lot of competition for getting your messages read. How do Spam Filters Work? Reputation.
  • WRITTENT  |  TUESDAY, DECEMBER 9, 2014
    [Lead, Sales] 3 Conversion Psychology Principles to Use in Sales Copy
    Sales people are in the business of convincing others. ” In order to convert new leads, a marketer needs deep understanding of their company’s customers. Choosing to integrate behavioral psychology into your sales copy process could be the best  content marketing decision you make this year. 'Image source.
  • 3D2B  |  TUESDAY, DECEMBER 9, 2014
    [Lead, Sales] How to Segment Your Market and Increase B2B Conversions by 355%
    For example, look for where you see differences in behavior based on company demographics—by sales revenues, geographic location or industry. Here at 3D2B, we look at the content a lead downloads to determine the initial emails to send out. 'Do you want to increase your conversion rates by 355%? Of course you do. What’s the secret?
  • CRIMSON MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Lead, Sales] Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]
    'As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results. Manny Kostas is the CMO of Symantec  Corporation.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Lead, Sales] The Next Era of Marketing: Hear from Seth Godin
    Sales isn’t so different, but  marketing has been completely transformed. If we over invest in that, or do what feels like over investing, we are far more likely to lead to the other sorts of interactions that we can’t buy, that we can’t control, but that we need desperately to happen. He was hired by Yahoo! And…here, here! five years.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Lead, Sales] Phone Leads: A Source of Missing ROI Data for Marketing Event Planners
    Beyond being a potentially excellent source for lead generation, many companies use trade shows as an opportunity to not only meet with current customers, but also advance their brand. But most exhibitors only think about tracking the scanned leads and business cards they collect while working the booth. Call Tracking
  • VIDYARD  |  TUESDAY, DECEMBER 9, 2014
    [Lead, Sales] Cetera Creates Award-Winning Nurture Program with a Combo of Marketing Tech
    'It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. Some months it’s relatively easy to meet or even surpass your goals, but in other months you’re running on stale content, or you’re looking to revive leads that have gone cold.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] 5 Data-Fueled Selling Ideas That Work
    Proactive monitoring of open social channels will identify potential leads who have reached out to your competitors. According to McKinsey Research , marketing-induced consumer-to-consumer word of mouth generates more than 2X the sales of paid advertising. Mining for gold takes some elbow grease, but the returns can be massive.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] The Characteristics of a Marketing Automation Expert [Infographic]
    'Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution. Traffic Cop- A marketing automation expert works at the intersection of sales, marketing and technology. Follow her on Twitter at @amandalnelson. Share the knowledge!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] How to Prepare For Client Calls in B2B Organizations
    'Preparing for a client call in B2B sales takes a minimal amount of time and can greatly impact the quality of your client relationship. Max- VP Sales & Cheryl-VP Marketing. have three calls coming up with sales prospects who have expressed significant interest. What time is the call scheduled? Who will be included?
  • BIZNOLOGY  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] Using contests to boost sales enablement
    'When you want above and beyond results from your sales team, you need to offer above and beyond compensation. Contests are a great way to engage your sales team and provide the extra push for extra performance. Here’s how you can use contests to boost your sales enablement. One way to do that is by having contests.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    They invested in a digital media strategy but realized that driving leads to their website was not enough if those leads didn’t make their way to sales. Are your sales and marketing teams using the same terms to define their processes? Align your sales and marketing so that both teams work towards a unified goal.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] What Is The Cost Of A Lead?
    'The folks at Madison Logic just released an updated infographic that breaks down the cost of a lead across various industries. Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue.
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] 8 Successful Content Marketing Strategies
    Content for Sales. Sales copy for lead nurturing was a major component, which supports the fact that email communications are definitely here to stay. If you’re still focused on creating content for first-time website visitors and other non-leads, it’s critical to start considering lead nurturing.
  • MARKETING ACTION  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] The Secret Marketing Strategy: Thinking
    If a marketer concentrates his thoughts on creating qualified leads and revenue growth, and serving his sales force, he or she (and the company) will enjoy a yield not unlike a gardener who cultivates his plot, weeds it and nurtures it toward perfection; they’ll both experience a bumper crop. 'As a marketer thinks, so he is. Key Words.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    Put Lead Generation on the Fast Track. The net-net is videos offer the kind of brand exposure and reach that can become an extraordinary opportunity to fill the top of the funnel and generate leads. Enhance Lead Scoring. The sum of the points is the lead’s score. Optimize Lead Nurturing. Nuff said. minutes ).
  • MARKETING ACTION  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] Sales and Marketing Alignment vs. Integration, Part 2: Driving Change
    'Rachel Rosin of Act-On Software recently moderated a webinar conversation between Bill Golder, principal and CEO of Slingshot Growth Partners, and Jay Hidalgo, renowned sales, marketing and business coach. This is what happens a lot of time in the marketing and sales alignment mentality. You think about that for a minute. BILL: Yeah.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 8, 2014
    [Lead, Sales] Lead Nurturing in 6 Simple Steps
    'Tweet What’s the quickest, cheapest way to implement lead nurturing? get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. thought I’d share my barest-bones lead nurturing strategy. Step #1.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Lead, Sales] Which Marketing Software Applications Matter to B2B Marketers?
    Here’s what they found out about the kinds of software marketers are using to develop leads, and why some solutions are more valuable than others. So, just how many pieces of software does it take to generate a lead? It’s not too surprising that so many marketers depend on email to generate leads. Ranking What Matters.
  • LEADERSHIP  |  FRIDAY, DECEMBER 5, 2014
    [Lead, Sales] Interesting Infographics: The Science of Building Buyer Personas
    'I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, targeted personas lifted sales leads 124%. 97% increase in online leads. this can include sales, calls and outcomes, returns and user profiles. Case Study:  SkyTap.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Lead, Sales] Named account marketing: new tools and techniques to reach a limited universe
    similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. We need volume of at least 1,500 leads a month to serve a client efficiently,” says Jeff Feuer, CEO. “In What a luxury! Makino’s approach? 
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Lead, Sales] Connecting the Dots: Marketing Big Data
    shameless promotion ahead – if you are looking for a starting place to begin segmenting your leads database, this is a really good place to start. This piece was hard as most of the information was in our Sales’ teams head, not Salesforce. How long did sales cycle take. Again, we had to survey our Sales team on this one.
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [Lead, Sales] 11 Things to Look for in Freelance Writers
    Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. 'Image source. Freelance writers can make or break your business. Image source.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 5, 2014
    [Lead, Sales] This is the week that was: Long live marketing
    Today, Buzzfeed is so much more than just a bunch of amusing lists – they are leading the industry’s trends in social, mobile and video. 'As we shine up the newest awards for our half green table , it’s onwards and upwards with another reflection on this, the week that was. Article of the week. Infographic of the week. Backlash of the week.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Lead, Sales] 4 Reasons Why You’re Losing Advertising Dollars
    Advertisers demand qualified leads. Especially when a competitor can offer targeted lead generation programs - one that delivers leads ready and willing to engage with the advertiser. Financial, circulation, email marketing, web analytics, and ad sales, etc. 'Everywhere you turn another new publication shows up online.
  • ANNUITAS  |  THURSDAY, DECEMBER 4, 2014
    [Lead, Sales] The #FAIL with Automation
    understand and appreciate the ease in which marketing or sales teams can connect with me in minutes, if not days or weeks to follow-up. Yes, I attended that trade show or event, but it doesn’t mean I am a sales prospect. 'Marketing automation has helped change the way we think and approach marketing. In fact, only 2.8%
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Lead, Sales] How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
    'Emotion is a major force in online sales. Lead Generation Landing Pages featured-1 Daily As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. Use images of people.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 4, 2014
    [Lead, Sales] Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!
    It is easy to pull a white paper out of the archives and say you are doing content marketing, but harder to build a content funnel that matches prospects’ interest and timing so it can all lead to sales. have done this for many years myself. Or maybe they are right. These opinion pieces are just that. Opinions. Or the marketers.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Lead, Sales] Use Video Viewing Data to Improve Lead Qualification and Conversions
    Here’s how: Segment Your Leads Based On Viewing Behavior. If someone watches this video all the way to the end, they’re now one of your hottest leads. Turn this video data into targeted follow-ups, and segment your leads based on their viewing behavior. Lead Scoring Has Never Been Better.
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