Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
DECEMBER 16, 2013
Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Want to guess how many of those leads arrive via our clients’ Websites? Fair enough. doubt it.
Why is Inside Sales So Scared of Lead Nurturing?
APRIL 1, 2014
Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced.
MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
MAY 30, 2012
If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. Here’s how the campaign worked: 1. Typically an ad campaign succeeds when it generates a single response.
10 Most Popular B2B Lead Blog Posts of 2016
B2B Lead Generation Blog
DECEMBER 12, 2016
The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook.
7 Keys to Lead Scoring Success in Sales Lead Generation
AUGUST 9, 2013
Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” ” Dan McDade in The Truth About Leads. With lead scoring.
My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
Modern B2B Marketing
MARCH 9, 2011
by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Some of these best practices include common definitions for a qualified lead between marketing and sales; lead scoring to identify suspected quality leads; a strong lead management process to manage the handoffs; and the use of marketing automation to power the whole thing.
How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies
MAY 4, 2011
B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. More quality sales opportunities leads to more sales which leads to higher revenue and market share.
Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
SEPTEMBER 17, 2014
Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative.
Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
SEPTEMBER 30, 2013
Do I need it in order to do lead nurturing?”. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads. After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads. Certainly.
Marketo’s Definitive Guide to Lead Scoring
MAY 27, 2011
B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. With most companies dumping unfiltered leads to sales and on 1/2 of those salespeople making quota – it’s clear that the world of B2B Sales and Marketing is dysfunctional today.
Marketo’s “Secret Sauce” Marketing Approach
JUNE 21, 2011
B2B Lead Generation | Learning from the Best. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. Jon Miller. How did they do it? Sophisticated and savvy marketing.
Thank you, Marketo and Jill
MARCH 15, 2011
Thanks so much, Marketo and Jill. A new business has to start somewhere. Marketo approved the writing of the remarkable sales lead generation white paper entitled How to Find New Customers. Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.
The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
SEPTEMBER 24, 2013
So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. (We also used to write for SwitchandShift.com, but found the process so cumbersome, that we dropped out.). Promotion like that feeds your sales lead generation programs. thank Marketo for making it look so nice. You can read it here. What do you think?
Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
DECEMBER 27, 2011
Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. Obermayer said, “People who win are recognized by their peers as multi-dimensional sales and marketing experts. Maria Pergolino – Marketo www.marketo.com. James W. Ruth P.
Top B2B Marketing Expert Looking for Companies with a Problem with Sales Leads
JUNE 13, 2013
Is your company struggling to create enough sales leads to keep sales funnels full? You need a good sales lead generation program to create quality sales leads. With a lack of qualified sales leads, you need to diagnose the problem. Marketing Find New Customers lead-generation lead-nurturing lead-scoring sales-challenges
Is Marketing Automation Right for Every Company?
AUGUST 22, 2014
That might suggest that the adoption rate for marketing automation is lagging, but revenues for the leading companies are climbing at a torrid 50-60 percent per year. B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner
Lead Nurturing Overview
JUNE 9, 2011
B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. We’re discussing this topic on Sales Lead Management Radio today, so we wish to re-share this article.
The Definitive Guide to Marketing Metrics by Marketo
JULY 19, 2011
Rock-solid marketing metrics on key measures that drive revenue results, such as (What percentage of marketing source leads closed? You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. Written by Jon Miller, Co-Founder and VP of Marketing at Marketo , this white paper shows why Jon has one of the sharpest minds in B2B marketing today.
Lead Nurturing Overview
APRIL 30, 2011
B2B Lead Generation | Lead Nurturing. “Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. Lead nurturing is the process of sharing valuable content (to them) over time, earning their trust, till they are ready to buy.
3 Ways to Improve the Quality of Your Sales Leads
Modern B2B Marketing
MAY 17, 2011
by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other. Commit to lead nurturing.
Buying software is easy. Fixing lead generation is hard.
MAY 25, 2011
B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb in B2B lead generation and marketing either. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot.
How to Optimize Google AdWords with Offline Conversion Tracking and Marketo
Modern B2B Marketing
SEPTEMBER 5, 2013
Until now, however, the AdWords conversion tracking tools have only worked for basic online conversions, such as a lead submission (form fill-out) or e-commerce transaction. Today, however, Google has announced the release of a new AdWords conversion import feature , which allows you to track when clicks on your AdWords ads result in leads or sales in the offline world.
The Importance of Marketing Specialization
FEBRUARY 27, 2015
At last, Find New Customers is now on the Sales Lead Management Association website with all the other B2B marketing companies. also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. Filed under: BtoB Marketing , Marketo.
Share a Story to Drive Sales Leads
Modern B2B Marketing
AUGUST 25, 2011
by Carol Fox Conventional wisdom holds that a lead’s fate is decided by the prospective customer, not the sales person. But if a satisfied client were to become an evangelist for your brand, sharing their experiences with peers on a grand scale, what do you think that would do for your sales? How have you used storytelling to drive sales leads? sales leads
The Marketo Revenue Rockstar event, NYC
JUNE 8, 2011
Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. did a great presentation on how B2B marketers have evolved from basic lead generation, to demand generation to revenue marketing. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce presentation. As one of the fastest-growing companies in history, he shared some interesting facts on the huge role of marketing in Marketo. If you were as good as Marketo, Find New Customers would not exist.). Debbie Qaquish.
How Does Lead Response Time Impact Sales?
Modern B2B Marketing
JUNE 8, 2011
by Carol Fox Allowing time to elapse before sales responds to leads is unfortunately all too common – and costly. Oldroyd at MIT , in conjunction with InsideSales.com, showed that waiting even an hour to contact and qualify sales leads can drastically reduce your chances of success. 19 hours, 31 minutes was the average sales response time by email. James B.
Who is the Hero of our Story? You are!
APRIL 29, 2013
With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. Your employer’s to blame, because they have not invested fully in a best-practices sales lead generation program. They have not purchased marketing automation like Marketo or Eloqua. We feel your pain.
The Definitive Guide to BtoB Demand Generation – How to Find New Customers
MARCH 7, 2013
Buffer Need to craft a best-practices sales lead generation program? ” Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” This great white paper is a superb guide to help companies like your create best practices sales lead generation programs. How to Find New Customers.
Find New Customers salutes the “20 Women to Watch in Sales Lead Management”
APRIL 3, 2012
The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” Maria Pergolino, Marketo, Inc. Lori Richardson, Score More Sales. ” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc. Karla Blalock, PointClear, LLC. Lisa J. Cramer, LeadLife Solutions. Christine Crandell, NBS Consulting Group. Robyn Davis, When I Need Help (WINH). Kristin Hambelton, Neolane, Inc. Jennifer Horton, Eloqua, Inc.
B2B Lead Generation | Where Are You Today?
JUNE 20, 2011
B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. They were just past the chimpanzee on the left. It’s our gift to you.
Are You Lost In A B2B Sales Lead Paradox?
Modern B2B Marketing
OCTOBER 28, 2011
They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. If you are finding issues in your lead generation process, check these 5 reasons why you may be losing opportunities and what you can do to fix it: 1. Your Lead Scoring Is Off The Mark. B2B Sales sales leads
Adios Marketo. It was fun!
DECEMBER 13, 2011
Marketo will always have a special place here at Find New Customers – they got us started. We said good-bye to Marketo recently, and a strange thing happened. For almost three years, we delivered leads to them. Our white paper, How to Find New Customers , (which they sponsored) delivered a small but steady stream of leads. They paid me $65 per lead.
Lead Nurturing Fundamentals – How to do lead nurturing
JUNE 29, 2011
B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. Lead nurturing is the process of sharing valuable content (to them) over time, earning their trust, till they are ready to buy.
The 9 Parameters of a Lead Lifecycle
Modern B2B Marketing
MAY 9, 2012
by Rajiv Kapoor Lead lifecycle refers to how we manage the life of a lead (or contact or prospect depending on your terminology) from the moment it shows up in the system to deal close. The lead lifecycle defines where a lead can live, how a lead moves along, and what we do with a lead at each stage. Leads in your lifecycle must be in one of these stages.
The Awesome Power of Guest Posts in Content Marketing
MAY 17, 2013
So if you want to promote a business like the sales lead generation company , Find New Customers , start writing guest posts! And when you write a post for a very popular blog like Marketo , you get tons of audience. Here are some examples of Jeff Ogden’ s recent guest posts: Guest post for Docusign : Stop Chasing Contracts and Get Back to Generating Sales Leads .
Marketing Strategy to Revenues and Social with three top marketing experts
MAY 13, 2013
Two quick video clips kick off a conversation between four sales and marketing experts. One clip features Phil Fernandez, CEO of Marketo and the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. Two quick video clips kick off a conversation between four sales and marketing experts. Marketo CEO Phil Fernandez at Dreamforce: [link].
Who’s the Hero of our Story? – Part 2
MAY 7, 2013
Salespeople are sick and tired of getting crappy leads from Marketing. So we’re championing every salesperson out there that’s expected to call on “bingo” leads, 98% of which are worthless. You should not have to call on crappy “sales leads.” Attract new prospects with fun content – like the new Marketo coloring book.
What’s the Biggest Challenge Facing Your Business Today?
APRIL 30, 2013
If you’re in Sales, you hate the crappy leads Marketing is giving you. Crappy leads means wasted time and lost selling opportunities. Get the Sales executive, the marketing leader and the CEO in one room. The head of Marketing needs to invest in a best practices sales lead generation program and purchase good software like Marketo or Eloqua.
B2B Lead Generation without Lead Nurturing is Doomed to Fail
Industrial Marketing Today
DECEMBER 7, 2010
Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Of the remaining 21%, 70% are discarded by sales as not being qualified. What is lead nurturing?
How to Optimize Your Website’s Resource Library for Lead Generation
JANUARY 6, 2012
A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Even though the site as a whole continued to generate a consistent stream of leads, we knew we could do better, so we set out to redesign the resource library with the following objectives: 1. See thumbnail at right.)