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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. They did the keyword research. They built the content.

SEO 217
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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. What Is Top-of-Funnel Content?

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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO. While this growth is both useful from a user perspective and fascinating from a human perspective, the ramifications it has for SEO are somewhat troubling. Let’s dive in!

SEO 105
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Use Frequently Asked Questions to Your SEO Advantage

Biznology

Image via Wikipedia. Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. It’s a smart business (and web development) practice to easily lead them to the answers. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

FAQ 80
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Use Frequently Asked Questions to Your SEO Advantage

Biznology

Image via Wikipedia. Successful search marketers take the time to think about how every facet of the business can improve SEO efforts. It’s a smart business (and web development) practice to easily lead them to the answers. An FAQ page is a great place to target some long tail keywords that can result in increased traffic.

FAQ 80
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Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers

Hubspot

The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. SEO signals that mattered in the past (e.g. Image credit: Wikipedia. SEO Ecommerce' What is Hummingbird? Nothing new for inbound marketers, right?

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Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

Internal links represent some of the lowest hanging fruit in your SEO arsenal. Links are a big part of search engine optimization (SEO). For this reason, building links on external domains has understandably become the most popular and most effective SEO strategy. The Benefits of Internal Link Building for SEO.

SEO 98