• MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Lead Scoring, Marketo] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel. This is often the result of faulty lead scoring.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Lead Scoring, Marketo] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Without strategy, people, and process, Marketo is just another email tool.  Lead Scoring and Nurturing. Tailor your lead nurturing by persona. 
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Lead Scoring, Marketo] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. They increased the number of marketing qualified leads by 250% and improved lead quality by 200%. Finalists: Cisco, Marketo. Finalists: Philips, Elemica.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Lead Scoring, Marketo] 5 Steps to Optimizing a Lead Nurture Program
    Are you looking to drive more leads to your Sales team? If the goal is to get better leads to your Telesales or Sales team, do you have lead prioritization or lead scoring in place? Check out The Definitive Guide to Marketing Metrics & Analytics from Marketo via this gated page. You can thank us later.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Lead Scoring, Marketo] Top Marketing Blogs You Should Be Reading
    Marketo. Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Content is everywhere these days. MarketingProfs.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Lead Scoring, Marketo] 4 Ways to Optimize the Middle of the Funnel
    At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, we need to nurture and qualify our leads by encouraging them to engage with our content until they’re sales-ready.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Lead Scoring, Marketo] How We Built Our Content Marketing Stack to Drive 10x ROI
    This suite model eventually gave way to the platform, as leading vendors developed software that also allow for additional plug-ins. Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Lead Scoring, Marketo] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. CRM Lead Scoring News & Announcements Press ReleasesAbout Infer.
  • VIDYARD  |  TUESDAY, OCTOBER 18, 2016
    [Lead Scoring, Marketo] 4 Video Marketing Strategies to Help You Get Better Results Right Now
    Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Each day businesses are missing out new leads, and new customers using video. Yes, you really can do all of that with video! The good news is: you don’t have to be one of them!
  • INFER  |  TUESDAY, OCTOBER 4, 2016
    [Lead Scoring, Marketo] CEO Insights: The AI Overhype
    It will take time, just like it took Eloqua and Marketo time to build up the marketing automation category. The post CEO Insights: The AI Overhype appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Part 1 – Defining AI-First. Part 2 – The Last Mile of AI. Part 3 – The Overhype Issue. Thought Leadership
  • INFER  |  MONDAY, OCTOBER 3, 2016
    [Lead Scoring, Marketo] CEO Insights: AI’s Last Mile
    In fact, it may make it worse, as data scientists typically want to focus on modeling, which may lead to over-investing in that aspect versus thinking about the end-to-end user experience. Predictive is core to the value but not what we lead with. Part 1 – Defining AI-First. Part 2 – The Last Mile of AI. Part 3 – The Overhype Issue.
  • INFER  |  SUNDAY, OCTOBER 2, 2016
    [Lead Scoring, Marketo] CEO Insights: AI-First, the Overhype, and the Last Mile Problem
    So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Who would say no to this?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Lead Scoring, Marketo] The Hashtag That Could Tilt the Marketing Automation World
    They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. At the end of the day I’d feel something like this: I’d pull pageviews manually to show which leads viewed the content (known vs. anonymous), which company they were with, and their level/title.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead Scoring, Marketo] Top 5 Marketing Must-Haves for Asset Managers and More
    remember asking him “Where do the leads come from?” Lead Generation Forms. If you have a website, use it for lead generation. But all that traffic is useless unless you have a way to turn it into leads. What type of information is important for your marketing and sales team to know about your leads? Lead Scoring.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead Scoring, Marketo] The 3 ABM Essentials You Need to Start Off and Take Off
    To do this successfully, you need a solution that can centrally manage named account lists, seamlessly execute multi-channel campaigns efficiently, and effectively to individual target leads within these accounts—at scale—and deliver real-time insights to marketing and sales to act on. Let’s take a look: ABM 101: A Review of the Basics.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Lead Scoring, Marketo] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. The package combines Infer’s valuable predictions, buyer signals and scores in meaningful, detailed data visualizations. About Infer. Additional Resources.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Lead Scoring, Marketo] How to Use Surveys for B2B Lead Generation
    While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm potential customers. You’ve got a database full of leads who filled out their basic contact information, but what about the details beyond their job title and function? What
  • INFER  |  WEDNESDAY, AUGUST 31, 2016
    [Lead Scoring, Marketo] Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More
    Our new Salesforce reporting package adds 24 new reports across Leads, Accounts, Contacts and Opportunities to help monitor performance of your Infer Fit and Behavior models directly within Salesforce. Raw Marketo Signals. Reports in this package include. Opportunity Velocity Reports. Campaign Performance Reports. Nested Subqueries.
  • INFER  |  WEDNESDAY, AUGUST 31, 2016
    [Lead Scoring, Marketo] Sean Zinsmeister and Microsoft Talk Account-Based Marketing
    At this year’s Marketo Summit, we had the pleasure of connecting with Alex Sessoms from Microsoft, who hosts an interview series aimed at teaching marketers how to get the most out of their ABM resources. You can watch the video below, or listen to the audio interview on our podcast channel on SoundCloud.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Lead Scoring, Marketo] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Read on for more on lead scoring and other tips to improve sales and marketing alignment. 3. 4 With summer coming to an end, you need to be on your A-game. They key? Get scrappy!
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Lead Scoring, Marketo] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others. Behavioral Scoring Lead Scoring Marketing Automation News & Announcements Uncategorized
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Lead Scoring, Marketo] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others. Behavioral Scoring Lead Scoring Marketing Automation News & Announcements Uncategorized
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Lead Scoring, Marketo] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs. the next three weeks). About Infer.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Lead Scoring, Marketo] Getting Started with Video for Lead Generation
    Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Done right, it can be an important and valuable lead generation tool, building trust with your audience and expanding your marketing strategy. . Here are four steps to set up your videos for lead generation : 1. Prepare Product Videos.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Lead Scoring, Marketo] Can Marketing Automation Save Your Content Strategy?
    In fact, automation can improve the entire sales process—from the quality of your leads to the information you learn about those leads, and even the efforts that go into motivating a conversion. In fact, marketing automation can accelerate the entire sales process by nurturing leads and qualifying them. And a blog.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Lead Scoring, Marketo] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Here are a few examples of offline conversion events that come to mind: MQL (marketing qualified lead).
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Lead Scoring, Marketo] Infer Named a 2016 CRM Market Rising Star
    The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. It then summarizes the scores and the top signals behind each.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Lead Scoring, Marketo] Infer Named a 2016 CRM Market Rising Star
    The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. It then summarizes the scores and the top signals behind each.
  • INFER  |  TUESDAY, JULY 26, 2016
    [Lead Scoring, Marketo] Infer Scores Now Available in Marketo Sales Insights
    We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Click the Sales Insight option.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Lead Scoring, Marketo] Top 10 Marketing Automation Mistakes
    Launching lead scoring too soon. Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Lead Scoring, Marketo] Breaking Down the Fundamentals of Account-Based Marketing
    The objective is to cast a wide net and put out as much content as possible, in order to act as a marketing magnet and draw a large number of leads into your funnel. Tip: There are many options for predictive scoring , so take the time to research them. But what does this mean for you as a marketer? What do you need to know about ABM?
  • INFER  |  TUESDAY, JULY 12, 2016
    [Lead Scoring, Marketo] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    Account-Based Marketo Activity Profiles. We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data. Title contains “director” or “operations”), then receive an alert when a lead that matches those conditions enters the system.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Lead Scoring, Marketo] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Best suited (like Marketo) for large enterprises. SnapApp.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Lead Scoring, Marketo] How to Unlock the Full Potential of Your Customer Base
    Now that you know who they are and what they’re interested in, you can leverage lead scoring across demographics, firmographics, and behavioral data to identify opportunities to expand your footprint and create cross-sell and upsell opportunities. The Fundamentals of Customer Base Marketing. Target your best sources of growth. 
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Lead Scoring, Marketo] How to Generate Qualified Leads and Delight Your Sales Team
    We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received. The first step to providing better leads is alignment with the sales team.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Lead Scoring, Marketo] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    This is why larger vendors, like HubSpot, are entering the market with watered-down versions of predictive scoring, which is helping to broaden awareness for the opportunity. At Infer, we see predictive scoring as a subset of a broader system of intelligence, which is the future of B2B Marketing.
  • INFER  |  TUESDAY, JUNE 7, 2016
    [Lead Scoring, Marketo] Infer Makes Headlines with Latest Product Innovations
    The folks at Demand Gen Report featured our customer Booker’s best practices in this area in the premier issue of their new “ABM in Action” e-zine : “At the onset of using predictive, Booker’s A- and B-Leads made up 17% of the business’ total raw lead volume, yet drove 74% of the company’s sales pipeline. ”  .
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Lead Scoring, Marketo] The Serious Takeaways from Sirius Decisions
    For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing. Predictive analytics is being applied to lead scoring, account targeting, personas, tactics, and content matching. The answer? It’s the Glue.
  • INFER  |  MONDAY, MAY 16, 2016
    [Lead Scoring, Marketo] The Risks of Blending Customer Signals from Disparate Sources
    These signals could include a lead’s website visits, form completes, email clicks, and maybe even free trial application usage data. For example, you might look at the lead’s company size, geographic location, industry, and job title to determine whether the lead is a fit for your product. Originally Posted on Data Informed.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Lead Scoring, Marketo] Vidyard Wins 2016 Marketo Revvie Award
    Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of  more than 100 Marketo customers  using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Lead Scoring, Marketo] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    world that throws out millions of dollars to buy ‘leads’ over and over again, while at the same time throwing millions to run digital ad campaigns that convert at.001%. But they are, in my opinion, evolutions of the lead-based sales and marketing tactics that were developed at the the beginning of the internet age. And what is a lead?
  • INFER  |  MONDAY, MAY 9, 2016
    [Lead Scoring, Marketo] Join Infer at Marketo Summit 2016
    Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses. Monitoring lead behavior to supercharge nurture programs. Optimizing marketing campaign efficacy. Events
  • INFER  |  THURSDAY, MAY 5, 2016
    [Lead Scoring, Marketo] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. After upgrading, companies can also take advantage of Infer’s full suite of connectors, including integrations with Marketo, Google Analytics and a variety of other systems. About Infer.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Lead Scoring, Marketo] Financial Advisors Need to Get Personal or It’ll Cost Them
    Behavioral:  Behavior segmentation is based on what your audience does, which could be: where a prospect is in the buying cycle, what their score is (which will be covered below), different financial products or strategies they have expressed an interest in, web activity or email engagement, and, of course, non-activity. Scoring.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Lead Scoring, Marketo] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Lead Scoring, Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. Measuring Campaign Results through Predictive Scoring. Building Data-Rich Profiles for Hyper-Segmentation.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Lead Scoring, Marketo] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    As for building relationships, capabilities such as behavioral tracking, segmentation, targeting, and lead scoring all allow marketers to send the right messages at the right time, putting the tool at the forefront of personalized marketing. Marketing automation has become a bit of a buzzword. Read on to find out. Conclusion.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Lead Scoring, Marketo] The buzz around account-based marketing at MarTech
    The TrustRadius research team checked in with some of the leading vendors to get a pulse on how ABM is shaping their product and business. Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today. Target Account Data & Predictive Account Scoring.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Lead Scoring, Marketo] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Recently, I spoke about  sales and marketing alignment  during my presentation,“Close More Deals with Effective Lead Scoring”at the InsideSales.com Sales Acceleration Summit.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Lead Scoring, Marketo] Strike Gold: How to Find Leads with External Intent Data
    At the bottom line, the movie is all about a salesman’s ability to close and the endless battle for a quality set of leads. The ever foreboding challenge is finding and closing the ‘Glengarry’ leads, the ones that will guarantee conversions and revenue. No More Weak Leads. Making the Most of Glengarry Leads. nterest.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Lead Scoring, Marketo] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows. Once built, you can publish profile tags directly into your CRM, or share them across marketing systems like Marketo and Eloqua.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Lead Scoring, Marketo] Infer’s Predictive Insights From Across The Web
    Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. In this TechTarget article , Infer customer InsightSquared talks about how Infer’s Predictive Lead Scoring and Predictive Account Scoring have enabled them to prioritize lead flow and drive efficiencies within their business development team.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2016
    [Lead Scoring, Marketo] [Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All
    To get started on sales and marketing alignment , follow these five fundamentals: Get on the same page for definitions (such as leads, MQLs, SQLs). Agree on a lead scoring model. In other words, make sure marketing is sending the best leads to sales and nurturing the leads who aren’t ready yet. Test, test, test!
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Lead Scoring, Marketo] Are You Part of the Predictive Lead Gen Generation?
    IKO System was created as an answer to the above rhetorical question.  In examining the wasteful and frustrating processes of prospecting for new leads, we realized an opportunity:  . Indeed, cold sales email changed the way businesses prospect for leads, set appointments, and qualify prospects before a sale. Making a Change. link].
  • INFER  |  MONDAY, MARCH 7, 2016
    [Lead Scoring, Marketo] Does Profile Management Require Predictive Scoring?
    In this post, we’ll discuss whether or not you need to layer in predictive scoring to reap the full benefits of PMP, and identify where Infer’s platform can fit into your predictive journey. As a younger company just hitting their stride, they don’t yet have a heavy inbound lead flow or a ton of historical customer data in their CRM tool.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Lead Scoring, Marketo] The Content Standard: How We Transformed from Content Marketers to Editors
    The Content Standard became the company’s number one lead source. Today, the Content Standard drives more than 45 percent of traffic to Skyword.com and is the company’s top lead generator. We use Marketo for this, and while it sounds like an ROI benefit, it has editorial gains as well. Increase existing lead scores.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Lead Scoring, Marketo] 3 Ways to Keep Your MarTech Stack Tidy
    Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Every solution promises a significant return on investment (ROI) , with increased and higher quality leads or faster lead flow. Author: Ed King Does your MarTech stack look like your kitchen drawer? If De-duplication.
  • 6SENSE  |  TUESDAY, FEBRUARY 23, 2016
    [Lead Scoring, Marketo] Can Your Demand Gen Answer These 4 Questions?
    If you enjoy the blog post, learn more at our webinar: Making Account Based Marketing Work with Marketo’s VP of Demand Generation Heidi Bullock. B2B marketers have developed a honed set of best practices to target, engage and convert relevant leads. Instead, they ask the right questions that help them target the best leads possible.
  • VIDYARD  |  MONDAY, FEBRUARY 22, 2016
    [Lead Scoring, Marketo] Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard
    times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”. Lenovo boosted click-through rates by 4.5
  • INFER  |  THURSDAY, FEBRUARY 18, 2016
    [Lead Scoring, Marketo] Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration
    Marketo Activities. Infer’s Profile Management Platform now supports Marketo as a data source. The post Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration appeared first on Infer: Predictive Lead Scoring for Sales & Marketing
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Lead Scoring, Marketo] The Key to Building Long-Term Relationships with your Leads
    Insight is no longer an option, but a necessity when trying to generate and nurture leads to fruition. If the email you’re sending doesn’t relate to a prospect or lead personally, it’s not going to be effective. Implementing lead scoring to listen to what your prospect’s actions are saying and respond accordingly.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Lead Scoring, Marketo] True Influence InsightBASE Simplifies Use of B2B Intent Data
    B22B lead generation vendor True Influence today announced a new product to help fill these gaps. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. b2b marketing intent data lead scoring marketing automation predictive analyticsThe mechanics of InsightBASE are straightforward.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Lead Scoring, Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Demographics: You can also leverage a solution, like Marketo, to  retarget key buyers based on who they are.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Lead Scoring, Marketo] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. Let’s look at a real-world example in which a marketer at a tech company used a partner predictive technology within Marketo to segment a list of high-value contacts in their marking automation system.
  • SALESPREDICT  |  MONDAY, NOVEMBER 30, 2015
    [Lead Scoring, Marketo] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
    In 2015, predictive lead scoring solutions became very popular for just this reason. If your company hasn't started yet, lead the initiative yourself. Here’s how top B2B companies approach annual planning. And, if you search the web, you won't find much to guide you on the process. If not, what didn’t go as planned?
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 25, 2015
    [Lead Scoring, Marketo] Marketo + SnapApp = Integrations As Easy As Pie
    As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo. Maybe, but considering how much I’m in Marketo, and how much I think about ways my campaigns can engage prospects – it’s really not that weird. On top of that, you don’t always need a lead form. SnapApp’s REST API can read Marketo cookies!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Lead Scoring, Marketo] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Deliver Prioritized Leads to Sales. Marketing automation enables you to utilize key tools to deliver the ‘best bet’ leads to sales. One of these tools is lead scoring. Author: Heidi Bullock Let’s face it. As a marketer, your life is pretty great. Oh, sorry…I guess I was dreaming. Enter reality. Time-Savings. Measurement.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Lead Scoring, Marketo] [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
    complete solution allows marketers to trigger workflows based on just about any criteria, such as lead score or account opportunity stage and any changes to those, all in one place, using a simple interface. Author: Neha Shah “I am fine with a good enough solution,” said no great leader ever. Choosing the right tool.
  • LEANDATA  |  WEDNESDAY, NOVEMBER 4, 2015
    [Lead Scoring, Marketo] Are MQLs a Vanity Metric?
    The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. large amount of leads are poured into the top of the traditional funnel. They go through a lead-scoring system – with some receiving the official stamp of approval from marketing. You know the drill.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Lead Scoring, Marketo] 6 Tips to Increase Your Email Marketing ROI
    It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. Learn what your leads prefer through A/B testing. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content. Email is here to stay. Provide Value, Selflessly.
  • VIDYARD  |  TUESDAY, OCTOBER 20, 2015
    [Lead Scoring, Marketo] Vidyard Announces Winners of 2015 Video Marketing Awards
    They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. They use video calls-to-action to generate leads.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Lead Scoring, Marketo] Video Marketing How-To: Scoring Leads With Video
    This week I want to talk a bit about how you can score your leads with video marketing data. First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well.
  • LATTICE  |  FRIDAY, OCTOBER 9, 2015
    [Lead Scoring, Marketo] The Makings of an Award-Winning Video Marketing Tech Stack
    This integrates with Marketo  to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. We then amplify our videos’ reach through social via GaggleAMP and HootSuite and through email via Marketo. Here are a few samples: TOFU. Post-Funnel.
  • VIDYARD  |  FRIDAY, OCTOBER 9, 2015
    [Lead Scoring, Marketo] Space Snacks, Real Astronauts, and Video Marketing: My 48 Hours at Space Camp
    The afternoon general session had Matt Heinz leading a terrific panel with marketers from Act-On, LinkedIn, Cetera Financial and HapnApp to talk about how these organizations are using video and what the future of video marketing might look like. If you’re like me, the idea of going to Space Camp has always been a childhood dream.
  • SALESPREDICT  |  THURSDAY, OCTOBER 8, 2015
    [Lead Scoring, Marketo] How to NOT Waste Money on B2B Tradeshows & Conferences
    Set a real lead gen goal Don’t settle for a squishy non-objective like “make a splash”. Set your Sales team up for success Despite the huge time and budget investment that tradeshows require, industry research has found that 74% of tradeshow leads are routinely ignored. As consultant Ruth P. How to decide? Look up. Flying solo?
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Lead Scoring, Marketo] Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization
    By integrating technology from Switch Merge into its industry-leading video marketing platform, Vidyard’s Personalized Video will make it easy for marketing and sales teams to create, share and track engagement in personalized video content in an automated fashion. San Francisco, Calif. About Vidyard. Media Contact: Tyler Lessard.
  • FATHOM  |  TUESDAY, OCTOBER 6, 2015
    [Lead Scoring, Marketo] Setting Yourself Up for Marketing Automation Success
    Lead Scoring with marketing automation will make us more efficient. But if this is your leading reason for implementing a marketing automation platform, are you prepared for everything else you’ll need to do so it’s effective? And, as we talked about here , setting up lead scoring once doesn’t mean you’re done.
  • LEANDATA  |  TUESDAY, SEPTEMBER 29, 2015
    [Lead Scoring, Marketo] Why Three Top Marketers Saw The Light About Account-Based Marketing
    With that in mind, three notable B2B figures came together recently to unburden themselves on a webinar they titled: “Confessions of Former Lead Marketers about the Move to Account-Based Marketing.” Today, though, Marketing Qualified Leads (MQLs) metric means little to him. Confession is supposed to be good for the soul. It’s the No.
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead Scoring, Marketo] Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
    wrote in specific detail about six different strategies for aligning both sales and marketing teams – from setting up Interesting Moments in your CRM and paying attention to activity alerts, to tweaking segmentation strategies, lead scoring and outreach cadences. They will be added to Salesforce as a lead in general ownership.
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead Scoring, Marketo] Lead Scoring is Set Up and You’re Done. Not So Fast!
    You’ve spent hours collecting data, hosting meetings to align marketing and sales, and ultimately perfecting your lead scoring. You satisfactorily stretch your arms and smile just before crossing lead scoring off of your Marketo to do list. Lead scoring requires much more TLC. Or so you thought.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead Scoring, Marketo] Marketo Data Tells Us: Which Channel Wins More, Faster
    So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity. Without closed loop visibility from sales back to marketing, you often hear conversations like these: Marketing: “Here are some high converting leads!”. (3 months later). So, the win rate is 50%.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Lead Scoring, Marketo] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. As an Account Executive at Marketo, I have conversations with marketers every week, and one of the most common pain points is not being able to automate event support. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Lead Scoring, Marketo] Why Your Content Plan Must Include Interactive Content
    Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs. More, higher quality leads equal more revenue. Period. Cha-ching!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 3, 2015
    [Lead Scoring, Marketo] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
    It’s me, Johnny, with your next blog from the Marketo Institute! It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. But the ultimate conversion rate every demand gen marketer is measured on is lead to opportunity. Prospecting: Mining for leads. Takeaway? Not sure?
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Lead Scoring, Marketo] 4 Marketing Automation Must-Haves For Beginners
    There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. As a Marketo specialist, I know Marketo makes sure to appeal to all types of users from beginner to expert to show the latest releases as well as product demos. Start simply with the basics. Get Logical -.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Lead Scoring, Marketo] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    It all comes down to scoring. Whether you’re scoring the quality of your data  or your leads, you need to make sure that you have a plan in place to go after quality , not quantity. Information Your Starting Lineup: Data Scoring. This is where data scoring comes into play. Lead Scoring: Your Pinch Hitter.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Lead Scoring, Marketo] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage. Imagine having location data around proximity to attendance at a party or proximity to a booth that can help a marketer segment data, change lead scores, and drive follow-up email campaigns.
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Lead Scoring, Marketo] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Lead Scoring, Marketo] Why Video Is Crucial to Your Marketing Automation Strategy
    Leads who watch videos as part of their journey to close cost an average of 20% less. Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. How to lead score with video.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Lead Scoring, Marketo] Interview with Dave Chaffey of Smart Insights
    Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Lead Scoring, Marketo] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    Do they start with content, nurture, or lead scoring? For Marketo users in particular, we provide a brilliant partner network, LaunchPoint , carrying the marketing and industry expertise you need. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sounds amazing, right?!). The bonus here?—Not
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Lead Scoring, Marketo] Dear Sales, Marketing Automation Is for You, Too!
    Marketing automation supports the sales cycle, ensuring sales teams have access to qualified leads. Sales, Marketing Automation, and the Road to More Leads. Get the Right Leads. Sales teams get frustrated when they spend hours emailing and calling leads who will never buy. Keep Leads on the Line. Keep reading….
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Lead Scoring, Marketo] Ending the Great Divide
    Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization. At ANNUITAS we help marketing and sales align in what we call a Lead Management Framework℠ session. Will it be easy?
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Lead Scoring, Marketo] 5 Tips to Get the Most out of Your Pardot Campaigns
    Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Learn more about multivariate testing here.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Lead Scoring, Marketo] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    report from Ascend2 found that 36% of companies that use marketing automation make limited use of the lead generation  tools. Let me get this engine revvin’ by saying that marketing automation is an all-in-one marketing powerhouse, allowing you to generate leads, follow up with consumers, and even demonstrate return on investment.
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Lead Scoring, Marketo] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    Companies are using content marketing to help with risk mitigation, lead generation, lead nurturing, and lead scoring. Source: Marketo. As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored. B2B marketers allocate approx.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Lead Scoring, Marketo] 6 Vital Features to Look for in Marketing Automation Software this Year
    Lead Scoring Capabilities. Lead scoring allows marketers to better understand a prospective customer’s finicky actions by tracking their movements in and out of the funnel. It tracks leads’ activities and monitors their level of interest and participation. Marketers have to adapt to these changes. Simple Interface.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Lead Scoring, Marketo] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.
  • SNAPAPP  |  MONDAY, APRIL 13, 2015
    [Lead Scoring, Marketo] Inspiration in the Nation: Marketo Summit Preview
    For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! That means better profiling, segmentation, nurturing, and lead scoring. So open up during the Marketo Summit  and listen to all the things our peers are doing. Come Say Hello! Content loading
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Lead Scoring, Marketo] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
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