Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Your company decides to host a webinar with an industry expert. You answer the questions you didn’t have time for during the webinar in a blog post. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Ardath Albee. Maria Pergolino.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

The Effective Marketer

JUNE 23, 2009

Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Chris Koch

JANUARY 29, 2010

For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e., That has to change.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e., That has to change.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

The Effective Marketer

JUNE 21, 2009

New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Free content will get you farther. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

MarketJoy

JUNE 25, 2018

Irrespective of whether the events are officer-level webinars or global trade shows, the 2-way communication among prospects, clients, and companies is precious! Shows/events are apt for expanding “thought-mentorship” in buyers’ eyes. Others who tweet this content also constitute inbound services.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

The Effective Marketer

JUNE 13, 2009

There is a natural resistance among marketers to give whitepapers, webinars, even product spec sheets out for free, especially without requiring any kind of registration. I’ve seen it all and my sister keeps pressing her new lead system craze on me. And how do you reach even greater number of prospects? Give away free stuff.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. These Targets are not yet Leads or Opportunities, and typically need significant lead nurturing before they are ready.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Convince & Convert

OCTOBER 26, 2015

Chances are, you’ve read a blog post, joined a webinar or attended a conference that celebrated the “social selling” revolution. Many salespeople tend to think of social selling as an entirely new discipline: “I know how to sell in the real world, but now I need to learn how to sell on Facebook, LinkedIn, and Twitter.” Think again.

Cold Calling 164

Cold Calling Trade Show Peer-to-peer Linkedin 164

Hubspot

JANUARY 3, 2012

After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. Check out HubSpot's webinar page and ebook page as examples.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Adobe Experience Cloud Blog

JULY 15, 2009

At the moment, it's social media and Twitter. In the past three days, I have been invited to a half dozen Webinars and seminars about them. Lead generation, lead management and lead nurturing. I rank lead nurturing second. I can remember when the Next Big Thing was fax broadcast.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Sales B2B Marketing 48

Only B2B

FEBRUARY 10, 2023

The leads generated through these efforts are typically tracked and scored based on their engagement and potential to become a customer, so that the business can prioritize their lead nurturing and conversion efforts. Outbound lead generation is often more direct and focused on generating leads quickly.

Paid Content 118

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 118

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Many B2B marketers still consider social media marketing primarily a strategy for B2C companies, with the exception of LinkedIn and, to a lesser extent, Twitter. Webinar promotions. Webinar notifications. Statistics.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Hubspot

JANUARY 25, 2012

Follow Us on Twitter/Facebook/LinkedIn/Google+!') Make sure you're promoting the new offer through your social channels by posting updates with links to the ebook's landing page to Facebook, Twitter, LinkedIn, and Google+. Eliciting the power of multiple channels will equate to greater success (more downloads, and more leads!)

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hinge Marketing

JANUARY 6, 2014

Lead nurturing is often something of a mystery to professional services executives. That’s where lead nurturing has an essential role to play. Lead Nurturing Defined. This initial phase is often referred to as lead generation. Lead nurturing sits between these two phases.

Lead Nurturing 48

Lead Nurturing Work Management Marketing Management Marketing Automation Services 48

Outgrow

NOVEMBER 20, 2019

But what remains underlined among these are the uncertainty or the budget you have to trade-off for the demand creation. . Autopilot Lead Nurturing and Lead Scoring. Got enough leads? There are always a hundred reasons to continue nurturing them further. impressions in just 28 days on Twitter.

Demand Generation 76

Demand Generation Marketing Automation Services Budget Programs Demand 76

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SmartBug Media

NOVEMBER 18, 2022

Consider marketing automation as a tool to develop something like a lead nurturing strategy, in which you would create a workflow with triggers to distribute targeted and personalized communications. The ROI on the trade show would determine whether you should participate again next year.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

accelerate agency

AUGUST 4, 2021

By providing customers with good content—from landing pages and email newsletters to webinars and thought leadership pieces—you can build up a loyal and engaged customer base. At the ‘convert’ stage, you should be looking to capture leads’ contact information. Lead nurturing workflows. Advanced content creation.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Sales Engine

OCTOBER 9, 2015

When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. It’s great when content shows up in one of our prospect's Twitter feed because of a targeted hashtag.

Demand 120

Demand B2B Marketing B2B Trade Show 120

ViewPoint

APRIL 13, 2012

Marketing is now looking at the impact they’re having in terms of the leads they contribute along with what’s happening with those leads further down the sales pipeline. Jeff notes there is a link between marketing and sales dysfunction and marketing’s challenges in convincing sales of the value of lead nurturing.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Ambal's Amusings

OCTOBER 8, 2009

Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Blog CindyKing Twitter CindyKing. Blog Stories That Sell Twitter Casey_Hibbard. Blog Kranzcom Twitter jonkranz.

Case Studies 100

Case Studies Case Study Activities Studies 100

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40

GreenRope

DECEMBER 14, 2016

If used properly, it is one of the least expensive ways to generate awareness and drive leads into and through your funnel. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Whitepapers. Blog posts. Contributed blog posts. Infographics.

Sales Management 40

Sales Management Top of Funnel PPC Cost per Acquisition 40