ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?

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Lead Nurturing Sales Management Top of Funnel B2B Sales 48

The Point

AUGUST 8, 2013

No scoring suppression rules. In a similar vein, some leads simply shouldn’t be scored at all since they’ll never be candidates for sales follow-up. Examples of leads that fall into this category include students and competitors. Negative scores can be demographic (e.g. Scoring “contact sales” incorrectly.

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Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

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Demand Generation Marketo Demand Generation 48

Stevens & Tate

AUGUST 18, 2020

Automation tools can also help you score leads, thereby improving your sales enablement. Finally, automation can help you personalize engagement more, resulting in more effective lead nurturing. Using HubSpot , you can set up automated email drip campaigns, segment your contact lists, score leads, and more. Customer.io.

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Marketing Automation Services Lead Ranking Lead Scoring Marketing Automation 59

Adobe Experience Cloud Blog

AUGUST 31, 2011

For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.

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Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. An added benefit of this useful information is it’s ability to be used in lead nurturing. . Unfortunately, not all content is created equal.

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Rules Paid Search Agency Content Marketing Content 48

Adobe Experience Cloud Blog

MAY 15, 2019

Today, marketing means interacting with prospects on lots of platforms and through lots of channels—each with different rules and parameters. Use this information to continue to fuel your lead nurturing efforts by personalizing and tailoring content and messaging for your prospects throughout the funnel. Know your platforms.

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Demand Generation Segmentation Demand Generation 134

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

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Demand Generation Agencies B2B Marketing Google Work Management 120

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? that is one of the great suggestions in Marketo’s book).

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Hubspot

APRIL 12, 2019

You can set up simple email list autoresponders, or build a smart and complex network of rules designed to target specific users with the exact right email, live chat, website experience, and more. You can track all interactions on your website and build predictive lead scoring based on the parameters you set. SendinBlue. Prospect.io.

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Marketing Automation Services Budget Programs Marketing Automation Software 101

Industrial Marketing Today

OCTOBER 7, 2010

Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing. In developing a lead scoring system, marketing has to make certain assumptions to classify prospects as hot or not. This has resulted in fewer direct interactions with sales reps from vendors.

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Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.

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Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Leadspace

JANUARY 19, 2017

It is recommended as a part of your marketing automation set up to test a set of leads against the profiles to ensure there is not much overlap, so that each inbound lead is clearly defined against one persona. This is by far the easiest setup, and your rule set in Marketo would look something like this: Department, Level (Default).

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Ideal Customer Profiles Segmentation Lead Scoring Lead Ranking 75

NuSpark Consulting

JUNE 29, 2015

While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. Marketo ). Marketo ). Such campaigns are familiar.

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Optinmonster

DECEMBER 14, 2021

So, strike while they are on your site and collect that lead! The stats show that most people welcome emails (even cold emails if they’re done right and follow the rules) from the companies they want to connect with. That makes the combination of on-page lead generation and email marketing software the best lead generation duo.

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Marketing Automation Services Budget Programs Enterprise Management Work Management 123

PathFactory

JUNE 16, 2023

A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic. Don’t panic.

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Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

BOP Design

MAY 15, 2018

Many tools, like Marketo and Hubspot , have extensive capabilities. For example, a great time to implement marketing automation can be through defined lead nurturing campaigns that are crafted to drip content to the lead over a certain course of time. Increase Efficiency Not Add Processes. What Is the Value?

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Marketing Automation Services Work Management Marketing Management Marketing Automation 55

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. The integration exposes the matched account detail into leads for both 1:1 synced and non-synced implementations.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. Content Rules , How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - by Ann Handley and C.C.

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Content Marketing Lead Nurturing Webinar Metrics Marketo 48

KoMarketing Associates

JULY 24, 2018

What’s in those form fields has consequences for everything that happens downstream through the lead nurturing process. And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. 4 Lead Gen Form Strategies. It’s those fields that are the devil. It depends.

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NuSpark Consulting

JANUARY 21, 2012

The definitive overview of lead generation strategies and tactics. The book covers the entire buying process including lead capturing, content, offers, lead nurturing, and measurement. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. Lead Nurturing.

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Demand Generation Lead Generation Demand Generation 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2015

Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right? But guess what, individual buyers need to be nurtured as much as businesses do.

Effectiveness 48

Effectiveness B2B Thought Leadership Marketing & Strategy Enterprise Management 48

ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales.

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Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Ambal's Amusings

MAY 27, 2010

I call it the Rule of 5. Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" Content Marketing Strategy: Simple Content Creates Quality Leads. Maria Pergolino.

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B2B Marketing Content Marketing B2B Planning 100

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. The integration exposes the matched account detail into leads for both 1:1 synced and non-synced implementations.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. The integration exposes the matched account detail into leads for both 1:1 synced and non-synced implementations.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Ambal's Amusings

FEBRUARY 10, 2010

Get good at lead nurturing -This stuff is way too powerful to ignore. Information Rules: A Strategic Guide to the Network Economy by Shapiro and Varian. Click and download FREE eBook from Marketo and ClickDocuments. Personal brand' coaches will disappear up their own arses - Leaving nothing but a trail of tweets.

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Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Adobe Experience Cloud Blog

NOVEMBER 22, 2011

Remember, it is an iterative process in that once you have lead scoring defined and working, make sure you revisit and enhance it based on information you’ve collected over time. All other lead status values should have a time limit, and leads that sit idle past the deadline should be automatically recycled for further nurturing.

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Lead Scoring Lead Ranking Lead Nurturing Work Management 48

SmartBug Media

APRIL 9, 2019

If you haven’t been implementing lead nurturing into your inbound plan, you may be missing out on engaging the 96 percent of your website visitors who aren’t ready to buy. It can be easy to make one workflow of lead nurturing messages apply to all of your conversions. In fact, that’s just the beginning.

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Lead Nurturing Lead Scoring Lead Ranking Leads 87

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. The New Rules of Viral Marketing. The News Rules of Outsourcing B2B Marketing. The New Rules of Sales Enablement. The Definitive Guide to Lead Nurturing.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Adobe Experience Cloud Blog

JUNE 10, 2015

My marketing team was urging me to “use Twitter to find leads”, but I ran an entire geographic territory and doing a Twitter search for terms such as “ marketing automation ” or “ lead nurturing ” was not focused enough and created too much noise. It was like trying to find a needle in a haystack.

Thought Leadership 48

Thought Leadership Cold Calling Marketo Twitter 48

Industrial Marketing Today

NOVEMBER 9, 2010

From Marketo : Lead Scoring Success Kit. Lead Scoring Cheat Sheet. Best Practices in Lead Scoring. Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Leads. (on B2B Marketing Blog > Lead Scoring. From LeadLife : Forget the ABC’s of Lead Scoring.

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Lead Scoring Lead Ranking Resources Marketing Automation Services 60

Adobe Experience Cloud Blog

APRIL 12, 2011

Just because a lead progressed into a sale doesn’t mean marketers should stop finding ways to connect with that customer. Follow-up is a basic rule to excellent customer service, but you may also find ways to create additional revenue streams.

RSS 48

RSS Marketo Lead Nurturing Marketing & Strategy 48

Adobe Experience Cloud Blog

JANUARY 12, 2016

Just as kids tend to get excited and want to run from point A to point B, marketers can have similar reactions with wanting to convert a newly acquired lead to a sale. So map out a lead nurturing process to develop a relationship with your prospects and walk with them through their buyers’ journey.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Adobe Experience Cloud Blog

FEBRUARY 25, 2015

To combat this, run some tests in Marketo to determine what might be wrong with your customer data. If you have one mistake in your database, a good rule of thumb is to assume that there’s probably ten more that you can’t find. Marketing Automation b2b Consumer'

Ideal Customer Profiles 48

Ideal Customer Profiles B2B Thought Leadership Marketo Marketing Automation Services 48

Adobe Experience Cloud Blog

JULY 9, 2012

Keep them coming back for more through your content machine, lead nurturing programs, and social media. Copy is one of the most important aspects of an email blast, nurturing campaign, and content. Try to keep it fresh! That could mean creating a consistent editorial calendar for content and choosing monthly content themes.

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Marketing Automation Automation Buying Cycle B2B Thought Leadership 48