Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. are incredibly effective ways to generate leads.

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Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In this article we discuss these solutions and examine the trade-offs for why you would use one method over the other.

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Lead Liaison

JUNE 14, 2023

Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another. Not being able to show your management team a centralized dashboard of trade show leads and make comparisons from event to event?

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Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. Will it be simple or complicated?

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ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. Use BANT qualifiers.

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Lead Liaison

JANUARY 31, 2023

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

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Lead Liaison

DECEMBER 8, 2022

All this activity and involvement nets increased event revenue, additional intentional interaction, and as a result – more conversations leading to business transactions.Lead liaison’s suite of over 60 event activations helps event organizers and exhibitors drive engagement at their events and provides exhibitors with better lead capture processes.

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Lead Liaison

SEPTEMBER 19, 2023

Since its inception in 2013, Lead Liaison, LLC has consistently pioneered innovations that cater to the diverse needs of SMBs and enterprise businesses alike. The post Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing appeared first on Lead Liaison.

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Lead Liaison

MARCH 2, 2023

6 Benefits of Using QR Codes QR codes were first invented in the 1990s by a company called Denso Wave to track their vehicle manufacturing process. With the convenience provided by QR codes, a customer doesn’t have to follow a process of registration or signing in to provide feedback.

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Lead Liaison

JUNE 21, 2023

Waiting for lead data, whether just a few days or longer, also creates delays in the vital follow up process, and usually results in a spreadsheet that has to be painstakingly culled, edited, and curated before it can be imported (manually) into your CRM or Marketing Automation platform.

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Lead Liaison

JANUARY 19, 2024

The Journey to SOC-2 Compliance The journey to achieving SOC-2 certification involved a comprehensive evaluation of Lead Liaison’s information security policies, practices, procedures, and operations. The post Lead Liaison, LLC Achieves Prestigious SOC-2 Certification; Sets Sights on ISO 27001 in 2024 appeared first on Lead Liaison.

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Lead Liaison

JANUARY 19, 2023

Why else are you there, if not to create brand awareness, share your products, educate people about your offerings, and gather leads that lead to new relationships and revenue? How will you convert audiences to prospects, and prospects into leads and loyal customers?

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Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

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Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Processing.

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Lead Liaison

JANUARY 3, 2023

People fall through the cracks and don’t receive follow up, and you have a delay in processing your data. . This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. 5: Use a Universal Lead Capture System. 3: Avoid Manual Entry.

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Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ in many ways – it’s not just for trade shows! ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. A customized registration and check-in portal can be used at the front door to help manage attendance.

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Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. That process can be costly, time consuming, and error prone.

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ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. But sellers have been challenged to build trust through relationships.

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Exo B2B

APRIL 13, 2021

Deprived of trade shows, opportunities to tour suppliers and customers and, private customers of the traditional 5-7 ‘happy hour’, sellers have lost their bearings. The routine of trade shows has been replaced by a digital emergency. Systematic means process. 2- Lead management. 8- List management.

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Lead Liaison

DECEMBER 22, 2022

Premium lead capture solutions like Lead liaison empower teams to collect custom event data, collect and distribute that data instantly, and begin the follow up and meeting scheduling process long before the competition. The post Demystifying APIs & Dev Kits for Event Lead Capture appeared first on Lead Liaison.

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Lead Liaison

SEPTEMBER 6, 2019

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent the system provided by the trade show instead of purchasing your own. . However, when you purchase your own lead management solution, such as Lead Liaison’s GoExhibit!

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Biznology

AUGUST 8, 2019

Martin: A shared vision between sales and marketing about the entire demand generation and sales process. The two sides need to agree on what is a lead, how to define qualification, and identify the tools needed to operate—from marketing automation, to CRM, to ERP. They’re not using content, marketing automation and lead management.

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ViewPoint

JUNE 30, 2015

Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about. However, marketing is still asking the same questions and using the same processes; therefore, they continue to fail in the eyes of the salespeople. Listen to presentations at trade shows. The result?

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The Point

NOVEMBER 4, 2010

Often inside sales can’t get to all leads quickly enough (for example, after a trade show) and email ensures that every lead is responded to promptly, eliminating the chance that opportunities will go missing due to (even temporary) issues of sales bandwidth. Here are the key reasons: 1.

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Lead Liaison

JUNE 27, 2019

Here are a few examples of how you could use a webhook: A Deal is updated in your CRM system which sends a webhook to Lead Liaison to trigger a nurture process. A task is created in your CRM which sends a webhook to Lead Liaison. License: Lead Management Automation (LMA) – Marketing Automation.

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LeanData

MARCH 24, 2022

The message indicates your transaction is taking too long and, therefore, has been shut down, with all completed and in-process tasks reverted. Not only can it affect data accuracy, timeliness and, eventually, speed to lead, it’s also a signal you likely have bigger root problems in your Salesforce org. .

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Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. As part of your go-to-market strategy, an outlined process lays out exactly how a product should be sold, where customers can purchase, and which channels to utilize. What defines a lead?

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SmartBug Media

APRIL 15, 2020

There are countless opportunities to streamline processes and communication to existing database contacts through lead nurturing and other automations. Think about the expenses you could save if your internal workflows and processes were more efficient! Develop an SLA to Streamline Lead Management. Get Started.

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LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. We’ve been planning for the big show almost from the moment last year’s ended. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

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Conversica

OCTOBER 18, 2018

This blog’s focus “How do marketing and sales stay aligned during the Q4 crushing process?” ” In the final part of this series, we cover “How do marketing and sales stay aligned during the Q4 crushing process?” How do marketing and sales stay aligned during the Q4 crushing process?

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Lead Liaison

DECEMBER 6, 2019

Following a simple process will help you connect with far more of your leads. Step 1: Get Serious About Lead Retrieval. You will ideally be using a full featured event lead capture solution. Make it the most effective part of the process with powerful and intuitive lead capture software and automated workflow.

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Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. You captured leads at the trade show. Now, post-event, you need to nurture those leads. They are a visible, tangible reminder of your brand and your products to your trade show leads.

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markempa

JANUARY 27, 2010

Tradeshows and events are still being used consistently by B2B marketers for lead generation. With that in mind, Roger Lewis has some useful tips on how to improve your lead management strategy with from tradeshows. Lewis emphasizes how vital lead capture is to the lead management process.

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markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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ViewPoint

NOVEMBER 27, 2017

Using a recruiter shortened the replacement process by several months, and the cost of the recruiter was off-set by the reduction in lost sales; time is money. So, What’s a Sales Manager to Do? Especially focus on qualified lead sources such as trade show leads. Discounts weren’t uncommon to close business.

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ANNUITAS

JANUARY 10, 2011

I see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently. Many of us in the demand generation business talk about the necessity to focus on people, process and technology.

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NuSpark Consulting

DECEMBER 31, 2011

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.

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