Only B2B

MARCH 5, 2020

The telemarketing industry continues to flourish even today for it has a notable influence on lead generation. A statistics published illustrates that the return on investment (ROI) for every pound spent on B2B telemarketing is £11 (averaged across various industries). Cost-efficient. Cost Efficient.

Telemarketing 115

Telemarketing Work Management Marketing Management Paid Search Agency 115

SalesGrape

DECEMBER 3, 2023

Introduction to Strategic Lead Generation: Exploring the Power of Account-Based Marketing In today’s competitive business landscape, lead generation has become a crucial aspect of any successful marketing strategy. One approach that has gained significant traction in recent years is account-based marketing (ABM).

Account Based Marketing 52

Account Based Marketing Lead Generation Telemarketing Tactics 52

Televerde

APRIL 4, 2023

One way to check all three off your list is through B2B telemarketing. Learn how to use a B2B telemarketing strategy to boost your marketing ROI. Key Takeaways: B2B telemarketing helps businesses find qualified leads to improve the conversion rate of their nurturing strategies. What Is B2B Telemarketing?

Telemarketing 59

Telemarketing ROI B2B Cold Calling 59

SalesGrape

NOVEMBER 18, 2023

The Evolution of Telemarketing in B2B Marketing Strategies Telemarketing has long been an integral part of B2B marketing strategies due to its ability to directly engage with prospects and build relationships over the phone. However, telemarketing has evolved significantly over time as new technologies have emerged.

Telemarketing 89

Telemarketing Marketing Management B2B Marketing B2B 89

SalesGrape

OCTOBER 16, 2023

Cracking the Code: Strategies for Overcoming Gatekeepers in Lead Generation Understanding the Role of Gatekeepers in Lead Generation: A Key Challenge for Sales Professionals In the world of sales, gatekeepers play a crucial role in lead generation.

Lead Generation 82

Lead Generation Generation Leads Lead 82

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

NuSpark Consulting

JULY 23, 2014

A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. Take Telemarketing As An Example Of Relationship Building And What Outsourcing Will Do For You.

Telemarketing 100

Telemarketing Demand Demand Generation Agencies Demand Generation 100

ViewPoint

APRIL 14, 2017

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. So, they settle for a cheap solution—which is how mediocre sales lead generation firms survive. You can read the blog here. Here is a blog that covers the subject in detail.

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

ViewPoint

OCTOBER 31, 2017

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. They get a cohesive team of B2B teleprospecting associates—experienced, educated and trained—who can deliver immediate results. Read Is it Better to Insource or Outsource Lead Generation? Want more info?

Paid Search Agency 159

Paid Search Agency PointClear Telemarketing Companies 159

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Because a phone conversation efficiently replicates face-to-face sales activities, these one-on-one flowing and probing interactions are the most effective method to validate the quality of a lead. Sales is sales.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

SalesGrape

OCTOBER 16, 2023

Understanding the Role of Telemarketing in Boosting Sales and Efficiency Telemarketing has long been recognized as an essential tool for generating leads and driving sales. Moreover, telemarketing enables real-time feedback from prospects during these conversations.

Efficiency 52

Efficiency Telemarketing Software Effectiveness 52

Only B2B

FEBRUARY 24, 2023

It eliminates the need to hire and train in-house staff, invest in technology and infrastructure, and bear other overhead costs associated with appointment setting. It is therefore striking and compelling to outsource to a skilled B2B telemarketing business where costs and the sales cycle can be easily turned on or off.

Work Management 118

Work Management Marketing Management Telemarketing Paid Search Agency 118

The Mx Group

JUNE 4, 2018

So what’s a “surprise” solution for squeezing more performance and more B2B leads out of your digital marketing programs? An older-school technology — telemarketing. If you’re skeptical about telemarketing’s relevance in the digital age, you’re not alone. But telemarketing still has an important role to play in B2B marketing.

Telemarketing 81

Telemarketing Sales Qualified Leads Lead Scoring Lead Ranking 81

markempa

FEBRUARY 20, 2009

In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that reaching out via phone is a very effective lead generation tool. However, to ensure success, cold-calling needs to be part of a holistic lead generation strategy.

Cold Calling 120

Cold Calling Lead Generation Lead Scoring Lead Ranking 120

Martech

FEBRUARY 12, 2024

Project Management: The team has three certified project managers who lead large projects and campaigns. The project managers have not been trained to apply AI to planning and scheduling. With AI-developed scripts for telemarketers, leads could be generated faster and more efficiently.

Paid Search Agency 97

Paid Search Agency Planning Ad Building Enterprise Management 97

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Marketing Insider Group

JUNE 22, 2020

After a rather lackluster experience with the incumbent telemarketing and lead generation vendor, my team engaged them and Televerde in a “Pepsi Challenge” contest won hands-down by Televede. Truly a “lead generation machine”! Not only did former SAP.

Demand Generation Agencies 166

Demand Generation Agencies Demand Generation Class Demand 166

markempa

FEBRUARY 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

Hubspot

FEBRUARY 11, 2016

says the telemarketer on the other end. This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? What Is Lead Generation?

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Scoring 28

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. You will see a diminishing return on every call made outside of 48 hours, and after 7 days you will see a 60-70% drop in leads generated.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

ViewPoint

FEBRUARY 13, 2018

Dan McDade: Yes, but I still always thought it was ironic that while they were railroading me out the door, they valued me enough to ask me to stay for a year, and I did everything I could to help them be successful, including training my replacement, who ended up lasting about six weeks, but that's another story. You're absolutely right.

PointClear 149

PointClear Ethics Budget Programs Business 149

markempa

OCTOBER 29, 2009

The phone is a powerful and effective lead generation tool and is an important "social media" platform. It is inarguably the human touch of a lead nurturing program.  That being said, the phone must be used as a part of a holistic lead generation strategy. Teleprospectors use guides.

Rules 120

Rules Webinar Metrics Lead Scoring Lead Ranking 120

The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Valasys

DECEMBER 4, 2019

Forget the questions like what’s the best time to cold call business owners & the best time for telemarketers to call – most B2B marketers are in a state of bamboozlement over the question of whether cold calling is still effective. Learn more on: How Working towards Sales Readiness is Beneficial for B2B Companies.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

The Effective Marketer

MAY 18, 2010

Everyone in the family knows they do marketing, friends ask them for some advice and they often times talk to telemarketers trying to sell newspaper subscriptions at eight o’ clock at night because they think it’s fun. They often participate in discussion forums and might even have a blog. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

SalesIntel

JULY 30, 2021

Be it analytics, enablement, or training, SalesIntel will pave the way to help businesses grow and in the process plot our own growth trajectory. The key highlights include: Calculating the True Cost of a Lead. The Cost of Lead Generation for Digital Platforms. The Cost of Lead Generation for Telemarketing.

Sales Management 52

Sales Management Top of Funnel Webinar Metrics Digital Marketing Funnels 52

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Computer Market Research

MAY 24, 2017

With low-entry costs and minimal training, ABC Company makes it simple to join our MDF program, start selling and achieve the highest level of results. Direct Sales/Telemarketing. Telemarketing call campaigns for lead generation direct mail or e-mail marketing campaign follow-ups. Copy of the email. Client name.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

NetLine

AUGUST 2, 2023

With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The Lead Agency

APRIL 5, 2018

Some of the promotional activities used by marketers around the globe include: advertising, telemarketing, publicity, short-term sales offers, publicity or direct marketing. Recruiting the right people, and investing in training up your staff, can be one of the most important ways to give your business a competitive advantage.

Marketing Mix 67

Marketing Mix Enterprise Management Work Management Marketing Management 67

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Marketing Insider Group

OCTOBER 28, 2010

Create a “train schedule&# of activities that starts early in the year and ends late. Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy? Pick your best content from this year along with your best media and plan to fund that to start.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100