Hinge Marketing

JANUARY 22, 2016

One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call.

Lead Generation 48

Lead Generation Sales Qualified Leads Campaigns Generation 48

Hinge Marketing

JANUARY 5, 2016

Now I’m not saying get rid of your business developers and go strictly online, however, you need to find the right balance for your firm because the AEC firms growing by 20% annually have a healthy mix of online marketing and traditional sales efforts. Your website is at the top of your lead generation strategy’s funnel.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Thats a fact.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Hubspot

MARCH 3, 2011

Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. 7 Missed Social Media Lead Generation Opportunities. At HubSpot , we have found that putting CTAs at the end of blog posts works well to increase lead generation.

Lead Generation 28

Lead Generation Social Media Generation Media 28

BOP Design

JANUARY 9, 2018

While you want to work with an agency that is a resource for you and can help with all your projects, you want to make sure they excel at the main things you need them to work on. This can make the process slow or future edits difficult to make on the website. Lead Generation? How Is Their Sales Process?

Marketing Agencies 2 51

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 51

Hinge Marketing

MAY 12, 2016

Content that is appropriate to the early stage lead will not resonate with a lead that is ready to select a service provider. In fact, you can tell a lot about where a lead is in the process by what type of content they are consuming. For example, you don’t want to try to close an early-stage lead.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

ClearVoice

JUNE 11, 2020

When you hire one, your fee is buying his knowledge of the home-buying process, housing industry and local community. In a story about Home Depot , Rev explains how the home improvement retailer wanted to make their training resources accessible to all employees. For example, think of a real estate agent. Customer story.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Hinge Marketing

NOVEMBER 30, 2016

80% of buyers check out a firm’s website during the buying process. A B2B Website is Easy to Find and Generates Leads. The lead-generating B2B website is a complex organism. Expertise is the currency of online lead generation. What does this mean for you? Free Educational Content.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

NOVEMBER 30, 2016

80% of buyers check out a firm’s website during the buying process. A B2B Website is Easy to Find and Generates Leads. The lead-generating B2B website is a complex organism. Expertise is the currency of online lead generation. What does this mean for you? Free Educational Content.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Anything Goes Marketing

SEPTEMBER 20, 2008

Quick Overview on Trends in Lead Nurturing Lead nurturing can present itself in many ways. The shift that I've seen is to automate the process using technology. All I can say is that from what I've seen, it's well worth it and with a well throughout process the return on investment should not take too long to be realized.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Hinge Marketing

NOVEMBER 18, 2013

Hinge has just released a new guide to make the process a bit easier. What is the right balance of offline and online approaches? How are agile approaches changing the process of creating and updating a marketing plan? How can you manage the content development process? What is a marketer to do? Help is Here.

Planning 48

Planning Marketing Management Marketing Plans Service 48

Hinge Marketing

SEPTEMBER 11, 2013

Consider the following from the report Online Marketing for Professional Services Firms: More than 77% of firms generate some new business leads online. Firms generating more than 40% of their leads online grow 4X faster than those with no online leads. Start Small or Start Big?

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

SnapApp

SEPTEMBER 8, 2017

A lead generation funnel. . . What is a lead generation funnel? . A lead generation funnel is no different. Despite this, 68% of B2B organizations have not mapped out a lead gen funnel! . Because planning and building a successful lead generation funnel comes with a lot of moving pieces.

Top of Funnel 92

Top of Funnel Sales Management Lead Ranking Sales Qualified Leads 92

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

AUGUST 5, 2019

This is a good example of how a company can be resourceful with the content it already has while still catering to their online audiences. In 2017, HubSpot's social media team embarked on an experiment where they pivoted their video goals from lead generation to audience engagement. Rock & Roll Hall of Fame.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Belkins

JANUARY 31, 2021

Efficient B2B lead generation is closely associated with collecting crucial data on your target customers. Follow the tips we’ve collected for you to facilitate your pipeline and bring you the most devoted leads ever. Belkins professionals will give you tips on facilitating your processes and moving on with your leads.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Hinge Marketing

JULY 20, 2017

Competitive differentiation is a process that helps buyers distinguish your firm from similar competitors and give them a compelling reason to select you. And they say more or less the same things about themselves: they tout their inscrutable proprietary process, their great people, their commitment to quality service.

Differentiation 93

Differentiation Peer-to-peer Paid Search Agency Thought Leadership 93

Industrial Marketing Today

DECEMBER 17, 2010

Job 1 for industrial websites is generating high-quality leads and driving sales. Every company starts with this lofty goal but somehow during the website redesign process, it gets diluted by too many other competing needs. See Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 6) Invest Time and Resources for Lead Nurturing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Hinge Marketing

OCTOBER 4, 2013

The missing piece to your content strategy may very well be content promotion, arguably the most important part of the content process. Without promotion the whole initiative can end up being a waste of resources. Blogger outreach is time intensive and resource heavy. And sadly, this is what happens at many firms.

Webinar Metrics 48

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 48

Hubspot

SEPTEMBER 1, 2016

Earned online coverage (PR, social media, and reviews). Online brochures and lookbooks. The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. Content Performance and Lead Generation.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. At its current rate, Twitter will process almost 10 billion tweets in 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? On Step Two “Find Your Friends” of the Twitter sign-up process, select Gmail. Now, set up a new Facebook account using your new Gmail address.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40