Hinge Marketing

DECEMBER 31, 2015

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Every year, more and more companies are finding and vetting potential service firms online. Impact of Online Lead Generation on Growth and Profitability. Optimize your website for online lead generation.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Ranking 48

LeadSquared

JANUARY 3, 2016

Here, you can find an exhaustive list of lead generation ideas for your health and wellness business. As you know, when it comes to generating leads, a combination of online and offline channels work best. With Facebook Lead ads you can easily capture a lead (hail, pre-filled forms) to nurture later!

Online Lead Generation 52

Online Lead Generation Paid Content Lead Generation Lead Scoring 52

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Lead Forensics

APRIL 3, 2024

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

PureB2B

JULY 25, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Scoring 62

Marketing Insider Group

AUGUST 17, 2015

Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. So how do you generates leads while the buyer is doing research? You still need to generate leads from those visitors.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

markempa

FEBRUARY 2, 2010

Have you wondered about where you should put your online lead generation budget into search engine optimization or paid search? Do these findings match up with your experience with using search for lead generation? Check out this new chart by. What do you think?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Leads 120

PureB2B

JULY 25, 2016

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Hinge Marketing

JANUARY 5, 2016

A great number of firms closed in the recent recession, including large, ENR ranked companies, because they fought hard for commoditized, low bid contracts. Your website is at the top of your lead generation strategy’s funnel. This basic sharing of knowledge is the foundation of your lead generation strategy.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Hinge Marketing

JANUARY 22, 2016

One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. Before we go into how to build a successful lead generation campaign, we need to understand a few basic terms. Basic Terms of a Lead Generation Campaign.

Lead Generation 48

Lead Generation Sales Qualified Leads Campaigns Generation 48

Versium

JUNE 12, 2018

August 15, 2016 – Versium , a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York , taking place at the New York Hilton, August 22-24. Versium is a leading provider of automated data technology solutions for marketers.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Automation 40

Optinmonster

AUGUST 11, 2022

Are you looking for real estate lead generation strategies that can work for you 24/7 with little to no extra cost? Online lead generation for real estate can be a cost-effective way to grow your real estate business, even while you’re asleep or on vacation! What Is Real Estate Lead Generation?

Lead Generation 18

Lead Generation Paid Content Work Management Lead Ranking 18

Hubspot

MAY 27, 2014

The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers.

Online Lead Generation 28

Online Lead Generation Lead Generation Lead Ranking Lead Scoring 28

Hinge Marketing

JUNE 25, 2014

The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year. Why invest in a lead generating website?

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

LEADership

AUGUST 7, 2015

This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. The infographic addresses the perceptions that 300 marketing, sales, and business professionals held when it came to their own lead-gen efforts. increased sales revenue (at 58%). Click To Tweet.

Lead Generation 40

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 40

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Think relationships.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

ActiveDEMAND

NOVEMBER 1, 2018

It’s flexible in the great number of inputs it’ll take and it’s easy to lay out powerful dashboards, but I have found one spot where it doesn’t work great: lead attribution. There are a ton of companies whose revenue is driven by leads, so it’s important that as marketers, we get this right. What’s a Lead?

Marketing Attribution 40

Marketing Attribution Google Lead Scoring Lead Ranking 40

Oktopost

JULY 30, 2020

Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Why use webinars in 2021? Not convinced webairs are right for your funnel?

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ActiveDEMAND

JANUARY 5, 2018

The first common problem businesses face is the lack of leads. The problem is these web visitors don’t end up converting into leads. In order for a business to get value from their advertising and marketing, there needs to be a solid strategy in place to engage visitors and convert them into leads. The bottom line?

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Demand Generation 45

Go Beyond SEO

APRIL 18, 2018

This process involves optimizing an existing website or designing a website from scratch with the intent to rank well with search engines. In SEO terms, backlinks determine how well the pages on your website rank. Also referred to as hyperlinks, inbound links, incoming links or just links – they all mean the same thing.

SEO 84

SEO Lead Scoring Lead Ranking Keywords 84

Hinge Marketing

APRIL 20, 2020

Accounting and Financial Services firms are also lagging behind other professional services when it comes to online lead generation and nurturing. This disparity is easy to see when you examine the prevalence of firms that generate at least two-thirds of their leads using online channels such as their website or social media.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Valasys

FEBRUARY 22, 2019

The sales company is usually the one who schedules the sales call by phoning the prospect and making arrangements for the sales rep to call the lead at a specific time on a specific date and at a location preferred by the lead. This first point of contact person is known as an appointment setter. B2B Appointment Setter.

Cold Calling 45

Cold Calling Enterprise Management Work Management Lead Ranking 45

Buzz Marketing for Technology

JUNE 10, 2015

Plot your social media sentiment against your NPS scores. Listen for Lead Gen opportunities. Connect social media to all marketing campaigns to gauge response. Connect social media to SEO activities to increase SEO. Provide delightful customer support. Use social for new product ideas. Use social media to vet pricing of new products.

ROI 100

ROI Lead Gen Lead Scoring Lead Ranking 100

Hinge Marketing

NOVEMBER 30, 2016

The sooner you embrace this change — and build a website designed to generate leads and persuade prospects — the sooner you’ll benefit from today’s Internet-fueled marketplace. A B2B Website is Easy to Find and Generates Leads. The lead-generating B2B website is a complex organism. What’s at Stake.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

NOVEMBER 30, 2016

The sooner you embrace this change — and build a website designed to generate leads and persuade prospects — the sooner you’ll benefit from today’s Internet-fueled marketplace. A B2B Website is Easy to Find and Generates Leads. The lead-generating B2B website is a complex organism. What’s at Stake.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

SmartBug Media

NOVEMBER 3, 2020

In order of simplest to most advanced, these include: Opportunity lead source. Opportunity Lead Source. Lead source” is a native system drop-down field on lead records. Things get murkier when multiple leads are entered into Salesforce from the same person (email address). UTM tracking. Salesforce campaigns.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Marketing Insider Group

AUGUST 26, 2015

This trust is what leads to sales. Back in 2007, I joined SAP to run an online lead generation program. The aim was to get more high-quality leads for sales. The natural instinct of the business was to push product brochures, thinking this would provide a smaller number of more highly-qualified leads.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

Hinge Marketing

NOVEMBER 18, 2014

So with all these tools at hand, how do you most effectively track the ROI of online marketing ? And how does online marketing help your firm in the first place? Lead generation through content. Our research shows that 77% of professional firms generate new business leads online. Impressive, right?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Go Beyond SEO

APRIL 18, 2018

This process involves optimizing an existing website or designing a website from scratch with the intent to rank well with search engines. In SEO terms, backlinks determine how well the pages on your website rank. Also referred to as hyperlinks, inbound links, incoming links or just links – they all mean the same thing.

SEO 60

SEO Lead Scoring Lead Ranking Keywords 60

BenchmarkONE

SEPTEMBER 16, 2019

If you want more leads from social media, for example, have a process for measuring how many leads you’re generating and how many of those leads buy from your business. Here are some categories to think about as you tackle your marketing goals: Establishing online presence: Website. Social Media. SEO software.

Marketing Budget 63

Marketing Budget Small Business Marketing Marketing Budget Creation Budget Programs 63

ATAK Interactive

JULY 29, 2019

Sure, seems like a great way to generate leads and get people to like you. If I am not making timely and relevant content, then I am not really creating anything of much value. However, just putting out a blog or posting a cool graphic and hoping that it will make an impression is not going to be the only way to get a lead.

Paid Search Agency 78

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 78

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Furthermore, according to a survey by SiriusDecisions , 92% of B2B companies recognize the value in ABM. Account-based marketing, on the other hand, turns the conversational marketing funnel upside down.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

PureB2B

JUNE 14, 2016

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease.

Lead Generation 62

Lead Generation Paid Content Lead Ranking Lead Scoring 62

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40