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The Case for Allowing Personal Emails on Lead Gen Forms

The Point

Should you allow prospects to enter a personal email address when they fill out lead gen forms? In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates.

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7 Ways to Optimize Your Lead Management Process

Scoop.it

Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months. First, let’s elaborate on what lead management entails: What is Lead Management?

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Lead Gen: A proposed replacement for BANT

markempa

Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. The first point of phone qualification is making sure the person is one of the buying personas you hunt for. Really, it’s about the charter the person has. Rarely do they offer to add value. Motivation.

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How to Use LinkedIn to Generate Leads

markempa

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

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Is Lead Generation Slipping Away From Marketing?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal. Sean Callahan.

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. Thought Leadership—Develop your company (or personal) reputation in terms of industry expertise and thought leadership. Some of the most common goals include the following: Getting more leads.

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Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. A form completion is a lead. James Obermayer | Sales Lead Management Association.