The Point
OCTOBER 1, 2021
Should you allow prospects to enter a personal email address when they fill out lead gen forms? In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. B2B marketers seem divided on the question.
Scoop.it
DECEMBER 28, 2021
Therefore, it makes sense to sharpen the focus on your lead management and optimize it at every stage. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months. First, let’s elaborate on what lead management entails: What is Lead Management?
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markempa
SEPTEMBER 9, 2013
Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. Related Resources: Lead Gen Summit 2013 in San Francisco (September 30 – October 3, 2013). How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment.
markempa
MARCH 16, 2015
Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.
markempa
MAY 7, 2010
Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more.
markempa
OCTOBER 12, 2009
So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline.
markempa
MAY 13, 2009
A few weeks ago I wrote a post called 5 steps for using LinkedIn as a lead generation tool and step number five was ‘create your own LinkedIn group and share relevant content.’. Well, last Thursday I launched the B2B Lead Gen Roundtable Group on LinkedIn. What do you do?
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