SpotMe Blog

JULY 28, 2023

You want an onsite event technology solution that streamlines the event planning process, provides a smooth and engaging experience for attendees, and gives you valuable insights to improve future events. Whova’s in-person event platform simplifies the process of organizing and running in-person events.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Lead Liaison

MAY 3, 2019

The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Research booth display vendors and artwork deadline(s) – If you plan on creating a new booth display, start looking into vendors to understand cost and deadline(s) for artwork.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

6sense

DECEMBER 10, 2021

A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads. Create a good lead capture form. Organize leads database. Choose a lead qualification framework. Decision Process.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. If I were an email vendor, I''d think about that one. Features Don''t Drive Decisions.or Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Parse.ly

JANUARY 28, 2021

Content strategy is the process of creating and executing a plan to use content as a way to achieve the various goals you have as a business. TrustRadius’s content strategy – connecting buyers and vendors through trusted content. TrustRadius connects software buyers with trusted vendors by providing unbiased in-depth reviews.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

PureB2B

MAY 30, 2022

For most companies, this data provides deeper insights into the buying process to better tailor marketing strategies to their target audience. Just by aligning your content with somebody’s pain points at the right time can result in an increased flow of qualified leads. ? Capture interest during the buyer journey.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Navigate the Channel

OCTOBER 12, 2022

Once you have finished your sales process with all the leads generated from the trade show, calculate their worth by dividing the total business won from the leads collectively and then divide that by the total number of leads generated and compare. What are their functions? (No Six Months Out.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

KoMarketing Associates

JANUARY 29, 2015

With respect to third party platforms and vendors, do we pay your search platforms directly or do you run ad spend through an agency? Example of PPC Lead Funnel. We make an assumption that the information is in turn stored in a leads database of some kind and scored based on how close that lead is to “sales readiness”.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

SalesIntel

DECEMBER 6, 2023

Some of them are free while others are paid – but all bring in enormous value to the sales process. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

LeadSquared

JULY 20, 2017

It is a comprehensive directory of software, vendors and expert reviews. In fact, we are among the most popular CRM and marketing automation tools in their what is CRM software guide, described as “very popular automation software designed to streamline sales process and optimize customer relationship management.”

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Lead Scoring 52

NetLine

DECEMBER 18, 2023

So, it’s vital to not only identify the various sources of intent data but also implement the necessary processes to collect and analyze it. Split-testing, also referred to as A/B testing, is the process of comparing two versions of a marketing message to determine which performs better.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

NetLine

JULY 28, 2020

Considering the significance that people give to ratings and reviews, it’s crucial that B2B vendors be cognizant of their G2 scores so they understand where they stand in the eyes of the market. G2’s Lead Capture group comprises 35 businesses, all ranging in a variety of sizes, explicit specialties, and industry focuses.

Lead Ranking 52

Lead Ranking Lead Scoring Lead Gen Paid Search Agency 52

Customer Experience Matrix

JUNE 27, 2014

The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. But data from other sources must still be added through batch files, slowing the process. It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

LeadSquared

DECEMBER 31, 2018

There are certain features that a sales lead tracker should possess to ensure that you can guide them through your sales pipeline. These features not only help your sales team in selling to the lead , but it also helps your management in making good business decisions. What’s wrong with that?

Lead Scoring 40

Lead Scoring Lead Ranking Work Management Marketing Management 40

Heinz Marketing

MARCH 21, 2022

And many companies increasingly have a more robust sales enablement program that sort of helps the sales team mostly focused on once an opportunity’s been created really the active sales process tools, content, processes. You’ve got this messy middle that once a lead is generated, like where does it go?

Work Management 82

Work Management Marketing Management Budget Programs Marketing Budget 82

NetLine

FEBRUARY 10, 2020

7 Things to Do Once You’ve Captured a B2B Lead. Capturing a lead is a lot like asking someone to go out on a date: even if they say yes, there’s still a lot of work to do before you agree to be in a relationship. Sometimes we celebrate the generation of a lead more than we should. Ask for the Sale.

Generation 52

Generation Leads Lead Marketing Qualified Leads 52

Lake One

APRIL 23, 2020

Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. Marketing automation is all about using software to automate manual processes and activities. Marketing Automation for Lead Generation. Marketing Automation for Lead Nurturing.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

SpotMe Blog

MAY 31, 2023

And how does this change the in-person event planning process? After providing the tech and expertise to help leading life science and pharma and Fortune 500 companies run 10,000+ successful in-person events for the past 20+ years, we’ve consolidated what we know into the best planning and technology guide.

Planning 52

Planning Personalization Work Management Best Practices 52

Metadata

APRIL 25, 2023

We interviewed two Metadata customers to look at things like their evaluation process, how they got leadership buy-in, and, most importantly, the good, bad, and ugly of using Metadata. When it came down to evaluating other vendors, they both put their money on Metadata. Do this by submitting a test lead.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Think back on that experience.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Vidyard

DECEMBER 23, 2020

Lots of vendors call themselves video platforms, but each do wildly different things for different audiences. Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services. How do you choose between Vimeo vs. YouTube for business?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. Email marketing, social publishing, lead capture forms, and website visitor tracking are just a few of the features available from a solid marketing automation platform. But fear not!

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

LeadSquared

FEBRUARY 20, 2013

Lead Capture (Web, Email, Import , Manual). Segmentation by Lead behaviour. Dynamic Lead List. Lead Deduplication. Lead Activity Tracking. Lead Scoring by behaviour. Lead Activity and Result Summary reports. Sales Process Management. Landing Page Template Library. List Management.

Marketing Management 52

Marketing Management Comparison CRM Software 52

NuSpark Consulting

JULY 15, 2011

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Based on research from comScore, 85% of businesses use search during the purchasing process. Phase Three: Lead Nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Increased leads. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Based on research from comScore, 85% of businesses use search during the purchasing process. Phase Three: Lead Nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Terminus

JULY 26, 2017

It’s unlikely that a CEO or CTO will ever complete a lead form, but they could very well come to your site to learn about your products or services. Moreover, all of the key stakeholders in the buying committee will likely visit your website at some point during the sales process. This adds critical insight to any ABM program.”.

Account Based Marketing 42

Account Based Marketing Marketing Websites Advertising Agencies Webinar Metrics 42

Lead Liaison

DECEMBER 26, 2018

Choosing the right event lead management solution for lead capture will be the most important decision you make. Before signing a contract, here are 21 important questions to ask your vendor. What good is capturing lead information if you don’t accurately save the information and prepare it for follow up?

Enterprise Management 48

Enterprise Management Marketing Management Marketing Automation Services Lead Management 48

ActiveDEMAND

OCTOBER 21, 2019

Closed-loop marketing is tracking and analyzing your marketing activities to know which activities lead to the best ROI. This process enables you to connect your lead, marketing activity and customer to the marketing campaign that generated the leads for the business.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

QuanticMind

NOVEMBER 9, 2017

Generally, you can help that process along with some kind of gated offer, such as a free white paper report or webinar signup, which gets sent to your visitors after they fill out a lead capture form.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Inbox Insight

MARCH 27, 2018

It’s been discussed at great length elsewhere that B2B decision makers are spending more time researching before they contact a sales team from any given vendor. Those that manage to secure the attention of their potential customers, and start the sales process, will be the ones to succeed. Intent Targeted Campaigns.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Lead management.

Marketing Automation Services 124

Marketing Automation Services Enterprise Management Work Management Marketing Management 124

DivvyHQ

AUGUST 7, 2018

Bottom line here…Do some research and engage with platform vendors that look like an initial fit. Most CRM and lead capture platforms come with the typical contact fields standard, so all you’ll need to add are any custom or “user-defined fields” that are unique to your segmentation effort.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Terminus

AUGUST 29, 2017

But in a complex B2B sales process, you’ve got to influence a lot more than the one or two people who might be willing to fill out a form. In light blue, you can see the metrics they use to measure results throughout the buying process. It closes the loop on account engagement without having to rely solely on lead capture.”.

Account Based Marketing 40

Account Based Marketing Marketing Automation Services Lead Ranking Ideal Customer Profiles 40

Terminus

AUGUST 29, 2017

But in a complex B2B sales process, you’ve got to influence a lot more than the one or two people who might be willing to fill out a form. To set your team up for success with ABM engagement, Kristen believes in following a four-step marketing process. Maybe one or two people from the account fill out a form on your website.

Account Based Marketing 25

Account Based Marketing Marketing Automation Services Ideal Customer Profiles Advertising Agencies 25

B2B Marketing Insights - WE

JUNE 29, 2018

Because 70-90% of the buyer’s journey is complete prior to engaging a vendor, it’s critical to know how to interact with customers. Uncomplicate your process. Convert visitors to leads with forms, lead captures, and chatbots, etc. What does “WE•DO” mean? It’s about collaboration and action.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

JANUARY 18, 2012

Knowing that before you evaluate vendors is critically important. 6) You need a lot more leads (your database is in the hundreds or low thousands of contacts). 7) You don't have a basic, agreed upon process for lead-to-sales handoff. As you do this, work with your sales team to agree on 'what a good lead looks like.'

Marketing Automation Services 28

Marketing Automation Services Top of Funnel Marketing Automation Work Management 28

Hubspot

FEBRUARY 7, 2012

People don't like to give up their contact information freely, and your lead-capture form will create some friction. This value could also mean different things for offers used in different stages of the sales process. Targeted to the Right Buyer Persona at the Right Time. How to Leverage Your Offers Effectively.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28