Convince & Convert
AUGUST 18, 2010
But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?
Buffer
DECEMBER 12, 2022
It’s a pandemic-era tale we’re all familiar with at this point: In March 2020, I was happily growing my PR consultancy when, suddenly, everything froze. I would go on podcasts and do Instagram lives and share all of my secrets for small business PR. Keep testing, iterating, taking feedback, and improving.
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Biznology
FEBRUARY 20, 2017
Efficient handling of these resources within an organization can be ensure by the use of knowledge base. The role of an efficient knowledge base management is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders.
Sales Engine
AUGUST 25, 2015
Typically, your knowledge base doesn’t sit in the same department as the people that have the skills to create compelling content (usually marketing). A junior person can’t get it done. They don’t understand your market, and they don’t understand your consumers and clients well enough to lay out that plan.
Convert
JANUARY 17, 2024
listing your competitors or their products) Invest in high-quality PR. If your brand is in Google’s Knowledge Base (i.e. there’s a Knowledge Panel showing up when you search for your brand name), it is being used by SGE. This is still one of the best ways to get people talking about you.
Conductor
AUGUST 18, 2020
Someone who’s had experience in paid search, PR, organic social, copywriting, or other areas that SEO touches on not only makes an SEO more effective in their job, it speaks to a broader view of marketing and seeing the big picture. How deep is your SEO candidate’s knowledge base? . Knowledge of HTML.
Hubspot
AUGUST 10, 2011
This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. Next month, I’m traveling to Boston with several members of the PR 20/20 team to attend the Inbound Marketing Summit. Bonus: Multiple Marketing Events are Taking Place this Week.
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